{"id":212,"date":"2012-07-02T05:36:48","date_gmt":"2012-07-02T09:36:48","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=212"},"modified":"2024-01-15T21:03:12","modified_gmt":"2024-01-16T02:03:12","slug":"question-is-king","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/","title":{"rendered":"Question is King"},"content":{"rendered":"<p><a href=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/07\/question1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-213\" title=\"online survey questions\" src=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/07\/question1.jpg\" alt=\"online survey questions\" width=\"450\" height=\"338\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/07\/question1.jpg 450w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/07\/question1-300x225.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/07\/question1-399x300.jpg 399w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question is asked, however, will impact how the data is collected and interpreted.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>For example, in qualitative research, there are many ways to gather information to answers. The response will be remarkably different depending on how the question is set up. The goal while asking questions is to make respondents feel as comfortable as possible, in order to gain the best insight.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Techniques for asking questions:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Probe for feelings and emotions such as happiness, anger, sadness and joy.<\/li>\n<li>Ask the respondent to tell a story. We are more likely to remember stories than random quotes and observations. This could take the form of having the respondent relate one of his\/her best or worst experiences or even asking the respondent for an ideal scenario.<\/li>\n<li>Use projective techniques, such as analogies, to explain how a person feels about a topic. For example, if the product were a car, you might ask what kind of car it would be and why, etc.<\/li>\n<li>Continue to ask when, where, why and what. The progression of abstraction will help to better understand the underlying motivations of a person\u2019s behavior.<\/li>\n<li>Use communication techniques, such as clarification and confirmation, to gain more insight into what the respondent is trying to tell you.<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<p>The above techniques will help you clearly understand and use the appropriate questions while researching or surveying. How we ask our questions makes all the difference.<\/p>\n<div class=\"div-spacer\"><\/div>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Ready to move forward?<\/strong> Learn more about <a href=\"https:\/\/www.sogolytics.com\/blog\/the-right-question-type-gets-you-the-right-answer\/\" target=\"_blank\" rel=\"noopener\">using the right question type!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question is asked, however, will impact how the data is collected and interpreted. For example, in qualitative research, there are many ways to gather information to answers. The response will be remarkably different depending on how the question is set up. The goal while asking questions is to make respondents feel as comfortable as possible, in order to gain the best insight. Techniques for asking questions: Probe for feelings and emotions such as happiness, anger, sadness and joy. Ask the respondent to tell a story. We are more likely to remember stories than random quotes and observations. This could take the form of having the respondent relate one of his\/her best or worst experiences or even asking the respondent for an ideal scenario. Use projective techniques, such as analogies, to explain how a person feels about a topic. For example, if the product were a car, you might ask what kind of car it would be and why, etc. Continue to ask when, where, why and what. The progression of abstraction will help to better understand the underlying motivations of a person\u2019s behavior. Use communication techniques, such as clarification and confirmation, to gain more insight into what the respondent is trying to tell you. The above techniques will help you clearly understand and use the appropriate questions while researching or surveying. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5051,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[256,60,63,300,244,257],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Question is King - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Questions in an online survey are powerful tools that reveal more than just information. Analysis and research begins with a question to be answered.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Question is King - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Questions in an online survey are powerful tools that reveal more than just information. Analysis and research begins with a question to be answered.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-02T09:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T02:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/woman-desk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/\",\"name\":\"Question is King - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2012-07-02T09:36:48+00:00\",\"dateModified\":\"2024-01-16T02:03:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b\"},\"description\":\"Questions in an online survey are powerful tools that reveal more than just information. Analysis and research begins with a question to be answered.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/question-is-king\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Question is King\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b\",\"name\":\"Sogolytics\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/sogoblogs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Question is King - Sogolytics Blog","description":"Questions in an online survey are powerful tools that reveal more than just information. Analysis and research begins with a question to be answered.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/","og_locale":"en_US","og_type":"article","og_title":"Question is King - Sogolytics Blog","og_description":"Questions in an online survey are powerful tools that reveal more than just information. Analysis and research begins with a question to be answered.","og_url":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/","og_site_name":"Sogolytics Blog","article_published_time":"2012-07-02T09:36:48+00:00","article_modified_time":"2024-01-16T02:03:12+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/woman-desk.jpg","type":"image\/jpeg"}],"author":"Sogolytics","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/","url":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/","name":"Question is King - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2012-07-02T09:36:48+00:00","dateModified":"2024-01-16T02:03:12+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b"},"description":"Questions in an online survey are powerful tools that reveal more than just information. Analysis and research begins with a question to be answered.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/question-is-king\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/question-is-king\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Question is King"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b","name":"Sogolytics","url":"https:\/\/www.sogolytics.com\/blog\/author\/sogoblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/212"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":7,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":59926,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/212\/revisions\/59926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/5051"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}