{"id":223,"date":"2012-07-10T05:45:32","date_gmt":"2012-07-10T09:45:32","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=223"},"modified":"2019-09-25T07:50:24","modified_gmt":"2019-09-25T11:50:24","slug":"using-surveys-for-pr-efforts","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/using-surveys-for-pr-efforts\/","title":{"rendered":"Using Surveys for PR Efforts"},"content":{"rendered":"

\"Online<\/a>Creatively designed online surveys<\/a> are a great way to supplement your PR efforts. They help you stay visible and connected with your clients. Survey<\/a> results can also be published in the form of press releases that can create outstanding marketing buzz. A great example is the recent survey from Dunkin\u2019 Donuts conducted for National Coffee Day. The results propelled a healthy buzz of press around the results.<\/p>\n

In today\u2019s digital age, online surveys<\/a> are becoming an affordable option for many businesses and brands, allowing you to gather vital information for market analysis and planning. With surveys<\/a> you can beat your competitors by generating publicity that pulls traffic to your website, service or product. Surveys<\/a> can also let you know immediately which products and services your customers want, how they want them delivered, and how much they\u2019re willing to pay.<\/p>\n

If you can approach a publicity-based project with the same objectivity as a market research survey<\/a>, you will eventually produce the highest-quality data possible, which will instantly attract media attention. A well-designed survey<\/a> can provide you with data to help change the public\u2019s perception of your business or brand, shape a story around a trend, or prove the value of your offering.<\/p>\n

Therefore, it\u2019s critical that you do everything possible to ensure the survey<\/a> data points are practical so that your message and objective around them can be clearly received. A survey<\/a> is a valuable PR tool that can make or break your marketing message, so careful research and planning are key factors to consider.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creatively designed online surveys are a great way to supplement your PR efforts. They help you stay visible and connected with your clients. Survey results can also be published in the form of press releases that can create outstanding marketing buzz. A great example is the recent survey from Dunkin\u2019 Donuts conducted for National Coffee Day. The results propelled a healthy buzz of press around the results. In today\u2019s digital age, online surveys are becoming an affordable option for many businesses and brands, allowing you to gather vital information for market analysis and planning. With surveys you can beat your competitors by generating publicity that pulls traffic to your website, service or product. Surveys can also let you know immediately which products and services your customers want, how they want them delivered, and how much they\u2019re willing to pay. If you can approach a publicity-based project with the same objectivity as a market research survey, you will eventually produce the highest-quality data possible, which will instantly attract media attention. A well-designed survey can provide you with data to help change the public\u2019s perception of your business or brand, shape a story around a trend, or prove the value of your offering. Therefore, it\u2019s critical that you do everything possible to ensure the survey data points are practical so that your message and objective around them can be clearly received. A survey is a valuable PR tool that can make or break your marketing message, so careful research and planning are […]<\/p>\n","protected":false},"author":2,"featured_media":45541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[256,273,39,60],"yoast_head":"\nUsing Surveys for PR Efforts - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Design a creative online survey with Sogolytics to supplement your PR efforts. In this digital age, surveys are an affordable option for businesses and brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/using-surveys-for-pr-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Surveys for PR Efforts - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Design a creative online survey with Sogolytics to supplement your PR efforts. In this digital age, surveys are an affordable option for businesses and brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/using-surveys-for-pr-efforts\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-10T09:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-25T11:50:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2019\/01\/survey-types-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/using-surveys-for-pr-efforts\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/using-surveys-for-pr-efforts\/\",\"name\":\"Using Surveys for PR Efforts - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2012-07-10T09:45:32+00:00\",\"dateModified\":\"2019-09-25T11:50:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b\"},\"description\":\"Design a creative online survey with Sogolytics to supplement your PR efforts. 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