{"id":2388,"date":"2015-03-11T17:29:31","date_gmt":"2015-03-11T21:29:31","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=2388"},"modified":"2020-02-11T02:42:40","modified_gmt":"2020-02-11T07:42:40","slug":"leading-questions-a-common-survey-mistake","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/leading-questions-a-common-survey-mistake\/","title":{"rendered":"A Common Survey Design Mistake &#8211; Leading Questions"},"content":{"rendered":"\r\n<p>What is a leading question in a survey? A leading question is one that guides the respondents&#8217; answers a certain way &#8211; a common survey design mistake. Sometimes, we do it unknowingly and end up skewing the result. As a researcher, we avoid creating biases within a&nbsp;survey instrument to ensure a fair and objective study.<\/p>\r\n\r\n\r\n\r\n<div class=\"div-minispacer\"><\/div>\r\n\r\n\r\n<p>For example:<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2015\/03\/leading-question.png\" alt=\"leading question - survey design mistake\" \/><\/p>\r\n<div class=\"div-minispacer\">\u00a0<\/div>\r\n<p>\u00a0<\/p>\r\n\r\n\r\n<div class=\"div-minispacer\"><\/div>\r\n\r\n\r\n\r\n<p>Keep an eye on this common mistake which sometimes is made with good intentions behind it!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What is a leading question in a survey? A leading question is one that guides the respondents&#8217; answers a certain way &#8211; a common survey design mistake. Sometimes, we do it unknowingly and end up skewing the result. As a researcher, we avoid creating biases within a&nbsp;survey instrument to ensure a fair and objective study. For example: \u00a0 \u00a0 Keep an eye on this common mistake which sometimes is made with good intentions behind it!<\/p>\n","protected":false},"author":14,"featured_media":5051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[60,112,250],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Common Survey Design Mistake - Leading Questions - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Leading questions are a very common survey design mistake, and they can be avoided if you know what to watch for. Better results await!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/leading-questions-a-common-survey-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Common Survey Design Mistake - Leading Questions - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Leading questions are a very common survey design mistake, and they can be avoided if you know what to watch for. Better results await!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/leading-questions-a-common-survey-mistake\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-11T21:29:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T07:42:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/woman-desk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Haris Azmi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/leading-questions-a-common-survey-mistake\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/leading-questions-a-common-survey-mistake\/\",\"name\":\"A Common Survey Design Mistake - Leading Questions - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2015-03-11T21:29:31+00:00\",\"dateModified\":\"2020-02-11T07:42:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/038cde04f7ac8d8e49c52807a161042b\"},\"description\":\"Leading questions are a very common survey design mistake, and they can be avoided if you know what to watch for. 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