{"id":2406,"date":"2015-03-18T17:03:36","date_gmt":"2015-03-18T21:03:36","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=2406"},"modified":"2019-09-17T10:35:30","modified_gmt":"2019-09-17T14:35:30","slug":"send-an-alert-create-a-buzz","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/send-an-alert-create-a-buzz\/","title":{"rendered":"Communication Matters: Building Buzz"},"content":{"rendered":"

Sometimes, increasing the response rate of a survey comes down to communication, communication, communication. Communication allows you to explain the importance of the survey and how the results of the survey will impact the life of the participants. Communication gives you an opportunity to initiate conversations and create a buzz for the survey. Communication sets expectations and promotes transparency.<\/p>\n

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In our many years of working with many clients, we have seen this method \u2013 when used correctly \u2013 consistently pay rich dividends. For all the planning and work that goes into constructing a great survey, the data won\u2019t mean much if nobody participates. It\u2019s like planning a huge party and then forgetting to let people know that it\u2019s happening! Nobody wants to host a party for one, and nobody wants to see low survey response rates.<\/p>\n

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So, what\u2019s the right way to communicate with the participants?<\/p>\n

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We have seen that internal surveys \u2013 those going out to employees and colleagues \u2013 tend to show better response rates than surveys sent out to clients or to a survey panel. The reason is obvious: a small, close-knit group, can be engaged around a common topic and in more intimate ways than just sending an email. Clients have used posters, Facebook posts, newsletter mentions, postcards, contests, and internal portal sites to create buzz and increase the chances of participants taking and completing the survey. Surveys connected to events benefit from communication integrated with the event itself: if a speaker tells you to take a survey, it\u2019s pretty likely that survey awareness \u2013 and participation! \u2013 will be increased. Thoughtful consideration when engaging participants will invariably yield a higher response rate.<\/p>\n

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Once you\u2019re at the invitation stage, we have seen that the email sender\u2019s profile carries a lot of weight in a participant\u2019s decision on whether or not to take the message seriously. An email from a Sr. VP or the CEO of the organization tends to grab more attention than one from a Marketing Coordinator \u2013 as I know all too well! The subject line, too, is very important. Next to the sender\u2019s name, this may be the only information a participant has in deciding whether or not to click and open this invitation. Subject lines should be concise and specific, including a call to action. Within the invitation itself, do not focus on why the survey is important for you: turn that around and let them know how the results of the survey will impact them. Knowing how their participation will benefit them will encourage participants to complete the survey and will make their experience with your products and services more meaningful. Plus, keep setting those expectations \u2013 how long the survey will take, if there\u2019s a deadline, and, of course, what it\u2019s about!<\/p>\n

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Pre-survey communication \u2013 a small step, but one that goes a long way in improving the response rate. Try integrating communication into preparations for your next survey and share your comments with us.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes, increasing the response rate of a survey comes down to communication, communication, communication. Communication allows you to explain the importance of the survey and how the results of the survey will impact the life of the participants. Communication gives you an opportunity to initiate conversations and create a buzz for the survey. Communication sets expectations and promotes transparency. In our many years of working with many clients, we have seen this method \u2013 when used correctly \u2013 consistently pay rich dividends. For all the planning and work that goes into constructing a great survey, the data won\u2019t mean much if nobody participates. It\u2019s like planning a huge party and then forgetting to let people know that it\u2019s happening! Nobody wants to host a party for one, and nobody wants to see low survey response rates. So, what\u2019s the right way to communicate with the participants? We have seen that internal surveys \u2013 those going out to employees and colleagues \u2013 tend to show better response rates than surveys sent out to clients or to a survey panel. The reason is obvious: a small, close-knit group, can be engaged around a common topic and in more intimate ways than just sending an email. Clients have used posters, Facebook posts, newsletter mentions, postcards, contests, and internal portal sites to create buzz and increase the chances of participants taking and completing the survey. Surveys connected to events benefit from communication integrated with the event itself: if a speaker tells you to take […]<\/p>\n","protected":false},"author":14,"featured_media":5054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,205],"tags":[103,60,112,66],"yoast_head":"\nCommunication Matters: Building Buzz - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Sometimes, increasing the response rate of a survey comes down to communication, communication, communication. 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