{"id":2505,"date":"2015-04-24T07:24:57","date_gmt":"2015-04-24T11:24:57","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=2505"},"modified":"2019-09-24T01:32:29","modified_gmt":"2019-09-24T05:32:29","slug":"learn-the-survey-lingo","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/learn-the-survey-lingo\/","title":{"rendered":"Learn the Survey Lingo"},"content":{"rendered":"<p>There\u2019s so much jargon in the world of survey that it\u2019s easy to get lost in the sea of survey-related terms.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Here\u2019s a brief rundown on some commonly-used survey terms:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><a href=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2015\/04\/SOGO_word_cloud_rect_April_24_LP_.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2516 size-full\" src=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2015\/04\/SOGO_word_cloud_rect_April_24_LP_.png\" alt=\"SOGO_word_cloud_rect_April_24_LP_\" width=\"888\" height=\"610\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2015\/04\/SOGO_word_cloud_rect_April_24_LP_.png 888w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2015\/04\/SOGO_word_cloud_rect_April_24_LP_-300x206.png 300w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><strong>1. Verbatim Response<\/strong><br \/>\nVerbatim response is just another name for open-ended response option.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>2. Nominal Scale<\/strong><br \/>\nA scale that classifies answer choices into mutually-exclusive categories of quantitative values is called a nominal scale\/label.<br \/>\nExample for Nominal Scale:<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>What is your gender?<br \/>\n\u2022 Male<br \/>\n\u2022 Female<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><strong>3. Social Desirability Bias<\/strong><br \/>\nThis is a common tendency projected by survey participants to provide socially-acceptable, however, inaccurate answers.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>4. Funneling Questions<\/strong><br \/>\nFunneling Questions involve a series of generic questions that gradually lead to a specific question. They are used to gain participants\u2019 interest or increase their confidence. On the other hand, <strong>Inverted Funneling Questions<\/strong> begin with specific questions and move on to more generic ones.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>5. Participatory Pilot Survey<\/strong><br \/>\nA survey sent to inform participants that they are a part of a pre-test phase is known as a participatory pilot. It also collects the participants\u2019 thoughts on the questionnaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s so much jargon in the world of survey that it\u2019s easy to get lost in the sea of survey-related terms. Here\u2019s a brief rundown on some commonly-used survey terms: 1. Verbatim Response Verbatim response is just another name for open-ended response option. 2. Nominal Scale A scale that classifies answer choices into mutually-exclusive categories of quantitative values is called a nominal scale\/label. Example for Nominal Scale: What is your gender? \u2022 Male \u2022 Female 3. Social Desirability Bias This is a common tendency projected by survey participants to provide socially-acceptable, however, inaccurate answers. 4. Funneling Questions Funneling Questions involve a series of generic questions that gradually lead to a specific question. They are used to gain participants\u2019 interest or increase their confidence. On the other hand, Inverted Funneling Questions begin with specific questions and move on to more generic ones. 5. Participatory Pilot Survey A survey sent to inform participants that they are a part of a pre-test phase is known as a participatory pilot. It also collects the participants\u2019 thoughts on the questionnaire.<\/p>\n","protected":false},"author":1,"featured_media":5052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[60,289,221,281,257],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn the Survey Lingo - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Know the survey lingo like Verbatim Response, Nominal Scale, Social Desirability Bias, Funneling Questions and Participatory Pilot Survey in detail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/learn-the-survey-lingo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn the Survey Lingo - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Know the survey lingo like Verbatim Response, Nominal Scale, Social Desirability Bias, Funneling Questions and Participatory Pilot Survey in detail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/learn-the-survey-lingo\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-24T11:24:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T05:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/ff-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/learn-the-survey-lingo\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/learn-the-survey-lingo\/\",\"name\":\"Learn the Survey Lingo - 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