{"id":2609,"date":"2015-06-24T10:53:34","date_gmt":"2015-06-24T14:53:34","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=2609"},"modified":"2022-12-03T04:50:39","modified_gmt":"2022-12-03T09:50:39","slug":"5-mistakes-people-make-when-designing-a-survey","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/5-mistakes-people-make-when-designing-a-survey\/","title":{"rendered":"5 Survey Design Mistakes To Avoid"},"content":{"rendered":"

Are you ready to build your survey<\/a>? Here are 5 survey mistakes to watch out for to help you craft a better survey:<\/p>\n

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1) Create a Long Questionnaire<\/strong>
\nWe have this tendency to ask all the questions possible when designing a survey. Why shouldn’t we? We have this opportunity to tap into our clients’ feedback, why not ask away everything we need to know. Bad idea!<\/p>\n

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Long surveys tend to scare people at the onset and drive down the response rate. What good is the survey questionnaire if we can’t get participants to respond? Ask relevant questions, ask questions that will help you understand an aspect of your business that perplexes you. Use survey tools<\/a> that will allow you to link your customer database with their survey responses, this can dramatically reduce the number of questions on your survey.<\/p>\n

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2) Forget to provide clear instructions<\/strong>
\nHow many times have you clicked on a survey link to be taken straight away to the first question of the survey without much detail about the purpose of the survey? Survey design fail. Our Training Ninja, Melissa Krut, explains the importance of an introductory text in a short video here.<\/p>\n

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