{"id":267,"date":"2012-08-02T05:43:14","date_gmt":"2012-08-02T09:43:14","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=267"},"modified":"2022-12-05T01:25:56","modified_gmt":"2022-12-05T06:25:56","slug":"sitting-on-a-customer-goldmine","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/","title":{"rendered":"Sitting on a customer goldmine"},"content":{"rendered":"<p><a href=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/08\/customer-sogosurvey.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-268\" title=\"questionnaire and computer mouse\" src=\"http:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2012\/08\/customer-sogosurvey.jpg\" alt=\"\" width=\"220\" height=\"240\" \/><\/a>Have you ever wondered why the phones aren\u2019t ringing? Why sales are extremely slow, making it increasingly difficult to achieve targets every quarter or at month\u2019s end? Well, there is one proven way to understand the reasons.<\/p>\n<p>The key components to powerful marketing communication include having something worthwhile to say, saying it well and saying it often. Most importantly is the medium through which you communicate. Online surveys are now the best way to communicate with your customers.<\/p>\n<p>In any industry, customers represent a wealth of knowledge and experience, and surveys are an ideal way to tap into that knowledge base and build constructive communication. By launching a <a href=\"https:\/\/www.sogolytics.com\/\" target=\"_blank\" rel=\"noopener\">Customer Survey<\/a>, you can quickly discover problems, frustrations, even likes and dislikes.<\/p>\n<p>When you confidently show customers and prospects that you understand what makes them tick, they are much more likely to want to know more about your company.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><strong>Customer Survey Types:<\/strong><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>When designing <a href=\"https:\/\/www.sogolytics.com\/\" target=\"_blank\" rel=\"noopener\">Customer Surveys<\/a>, it\u2019s best to carefully categorize your target audience to ensure quick and easy analysis:<\/p>\n<ul>\n<li>Unhappy Customers<\/li>\n<li>Current Prospects<\/li>\n<li>Former Customers<\/li>\n<li>Current Customers<\/li>\n<\/ul>\n<p>Show your customers you\u2019re listening and that you care with targeted <a href=\"https:\/\/www.sogolytics.com\/\" target=\"_blank\" rel=\"noopener\">Customer Surveys<\/a>. You may even end up with some glowing customer testimonials!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why the phones aren\u2019t ringing? Why sales are extremely slow, making it increasingly difficult to achieve targets every quarter or at month\u2019s end? Well, there is one proven way to understand the reasons. The key components to powerful marketing communication include having something worthwhile to say, saying it well and saying it often. Most importantly is the medium through which you communicate. Online surveys are now the best way to communicate with your customers. In any industry, customers represent a wealth of knowledge and experience, and surveys are an ideal way to tap into that knowledge base and build constructive communication. By launching a Customer Survey, you can quickly discover problems, frustrations, even likes and dislikes. When you confidently show customers and prospects that you understand what makes them tick, they are much more likely to want to know more about your company. Customer Survey Types: When designing Customer Surveys, it\u2019s best to carefully categorize your target audience to ensure quick and easy analysis: Unhappy Customers Current Prospects Former Customers Current Customers Show your customers you\u2019re listening and that you care with targeted Customer Surveys. You may even end up with some glowing customer testimonials!<\/p>\n","protected":false},"author":2,"featured_media":45540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[218,258,60,257],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sitting on a customer goldmine - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Online surveys are now the best way to communicate with your customers. Show your customers you\u2019re listening.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitting on a customer goldmine - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Online surveys are now the best way to communicate with your customers. Show your customers you\u2019re listening.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-02T09:43:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T06:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2019\/01\/survey-types-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sogolytics\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/\",\"name\":\"Sitting on a customer goldmine - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2012-08-02T09:43:14+00:00\",\"dateModified\":\"2022-12-05T06:25:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b\"},\"description\":\"Online surveys are now the best way to communicate with your customers. Show your customers you\u2019re listening.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Sitting on a customer goldmine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b\",\"name\":\"Sogolytics\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/sogoblogs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sitting on a customer goldmine - Sogolytics Blog","description":"Online surveys are now the best way to communicate with your customers. Show your customers you\u2019re listening.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/","og_locale":"en_US","og_type":"article","og_title":"Sitting on a customer goldmine - Sogolytics Blog","og_description":"Online surveys are now the best way to communicate with your customers. Show your customers you\u2019re listening.","og_url":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/","og_site_name":"Sogolytics Blog","article_published_time":"2012-08-02T09:43:14+00:00","article_modified_time":"2022-12-05T06:25:56+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2019\/01\/survey-types-1.jpg","type":"image\/jpeg"}],"author":"Sogolytics","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/","url":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/","name":"Sitting on a customer goldmine - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2012-08-02T09:43:14+00:00","dateModified":"2022-12-05T06:25:56+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b"},"description":"Online surveys are now the best way to communicate with your customers. Show your customers you\u2019re listening.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/sitting-on-a-customer-goldmine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Sitting on a customer goldmine"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/220b52768457c022bd0528dd504eeb4b","name":"Sogolytics","url":"https:\/\/www.sogolytics.com\/blog\/author\/sogoblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/267"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":8,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":55684,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/267\/revisions\/55684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/45540"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}