{"id":3090,"date":"2016-10-27T05:56:28","date_gmt":"2016-10-27T09:56:28","guid":{"rendered":"http:\/\/www.sogolytics.com\/blog\/?p=3090"},"modified":"2025-04-24T11:13:10","modified_gmt":"2025-04-24T15:13:10","slug":"company-culture-surveys-uncovering-corporate-identity","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/company-culture-surveys-uncovering-corporate-identity\/","title":{"rendered":"Company Culture Surveys: Uncovering Corporate Identity"},"content":{"rendered":"

Today having great a company culture is considered more a prerequisite, than simply a nice-to-have. In fact, an exceptional company culture is almost expected,<\/em> in addition to other traditional benefits employees draw. More and more, job candidates are choosing a company because of its culture rather than its paycheck\u2014and it\u2019s not just a fad. Unfortunately, a lot of organizations struggle to create a remarkable and magnetic workplace culture, even though today\u2019s workers consider it as much as they consider salary and benefits.<\/p>\n

<\/div>\n

\"\"<\/a><\/p>\n

<\/div>\n

Many companies offer similar perks and benefits, but those do not determine the culture completely. The approach taken with how employees are treated and what degree of ownership, respect, and trust they are granted is also a key part of company culture, but the culture that works for one company may not work for another. Company Culture<\/a> is challenging to define and takes time and effort to build. Warren Buffett once said, \u201cIt takes 20 years to build a reputation and five minutes to ruin it.\u201d<\/em><\/p>\n

<\/div>\n

Generally speaking, a company’s culture consists of the values, beliefs, attitudes, and behaviors\u2014instrumental to corporate identity\u2014that employees share and demonstrate on a daily basis in their work. Culture is how employees describe the business and consider themselves as part of the organization.<\/p>\n

<\/div>\n

Company culture is important because it drives decisions, actions, and ultimately overall performance. Understanding an organization’s culture helps us to understand the reasons companies do what they do and achieve what they achieve.<\/p>\n

<\/div>\n

One thing is for certain: a strong organizational culture is a powerful tool in terms of attracting talent. It can win you access to the best industry talent, and help retain top employees amid fierce competition.<\/p>\n

<\/div>\n

Successful companies understand their culture and take deliberate steps to manage and promote it effectively. To raise performance, an organization must continually evaluate its values and practices to ensure they align with their corporate strategies and goals.<\/p>\n

<\/div>\n

The Key to Employee Engagement<\/strong><\/h2>\n

There are numerous studies substantiating that employee engagement<\/a> is an outcome of a healthy company culture, and directly impacts organizational effectiveness. It stands to reason: When people feel they are valued and have a voice in the workplace, they show their commitment in the quality of their work.<\/p>\n

<\/div>\n

Deloitte\u2019s \u201cGlobal Human Capital Trends 2015<\/a>\u201d reports that issues of employee engagement and culture have risen to become \u201cthe No. 1 challenge around the world.\u201d Eighty-seven percent of respondents believe the issue is a top challenge, and 50% cited the problem as \u201cvery important\u201d\u2014double the proportion compared with last year\u2019s survey.<\/p>\n

<\/div>\n

Managers\u2019 Vital Role<\/strong><\/h2>\n

Managers are responsible for creating a workplace environment where every employee is given the opportunity to perform his or her best. Overall, good managers:<\/p>\n

<\/div>\n