{"id":3196,"date":"2017-03-22T10:55:53","date_gmt":"2017-03-22T14:55:53","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3196"},"modified":"2019-09-25T07:59:03","modified_gmt":"2019-09-25T11:59:03","slug":"what-really-drives-customers-to-churn-and-how-you-can-avoid-that","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/what-really-drives-customers-to-churn-and-how-you-can-avoid-that\/","title":{"rendered":"What Really Drives Customer Churn and How You Can Avoid It"},"content":{"rendered":"

Visionary co-founder and former Apple CEO, Steve Jobs, challenged, \u201cGet closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.\u201d <\/em><\/p>\n

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Too many businesses take a reactive approach to customer service. But one of the most successful companies in the history of the world has a different priority: Push yourself to innovate the best possible experience for your customers. Understand your customers\u2019 desires and motivations, without losing sight of the fact that you are the expert. The secret of Apple\u2019s strength and the source of its innovation and success are found in the interactions with their customers\u2014not in technological leadership.<\/p>\n

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Customer Satisfaction, Customer Expectations, Customer Loyalty\u2026<\/strong><\/p>\n

Any way you look at it, it boils down to the experience a customer has when interacting with your company and brand. Today\u2019s distracted consumers, inundated with information and options, often struggle to find the products or services that best meet their needs. With increased competition and saturated markets, it becomes imperative for not just customer experience personnel, but for everyone associated with your brand to know what customers think about it.<\/p>\n

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Customer Experience Plays a Vital Role in Customer Retention<\/strong><\/p>\n

Companies have been trying to perfect the most appropriate means and measures, and are constantly debating, on how to consistently deliver unsurpassed customer experiences. Consumers typically respond to an \u201coutstanding\u201d customer experience by making a mental note to buy from the company again, telling friends and family, and commenting on social media. In an Economist Intelligence Unit (EIU) study, 45% of respondents cited that, in consumers\u2019 eyes, the obstacle that most prevents companies from providing an \u201cideal\u201d experience is a lack of interest in customer satisfaction. Make your customers feel special, loved and valued, connect with their emotions:<\/p>\n