{"id":3374,"date":"2017-06-05T09:17:10","date_gmt":"2017-06-05T13:17:10","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3374"},"modified":"2019-01-14T05:31:15","modified_gmt":"2019-01-14T10:31:15","slug":"you-didnt-have-what-in-the-old-days","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/you-didnt-have-what-in-the-old-days\/","title":{"rendered":"You Didn&#8217;t Have WHAT in the Old Days?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Remember the \u201cgood old days\u201d of black and white television? Me neither. &nbsp;Things change fast, but you probably remember a time when:<\/span><!--more--><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We had to memorize phone numbers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you were out and about and needed to make a call, you used a pay phone<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Travelers relied on paper maps <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Commuters on public transit passed the time reading books, newspapers, and magazines<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But now? According to comScore\u2019s 2017&nbsp;<\/span><a href=\"http:\/\/www.comscore.com\/Insights\/Blog\/Mobile-Matures-as-the-Cross-Platform-Era-Emerges\"><span style=\"font-weight: 400;\">Cross Platform Future in Focus<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;report, the average American adult spends almost 3 hours on their smartphone every day\u2014that\u2019s more than 85 hours a month! <\/span><span style=\"font-weight: 400;\">As the adoption of traditional broadband service has slowed in recent years, a growing number of Americans now use smartphones as their primary means of online access at home. <\/span><a href=\"http:\/\/www.pewresearch.org\/fact-tank\/2016\/10\/03\/smartphones-help-those-without-broadband-get-online-but-dont-necessarily-bridge-the-digital-divide\/\"><span style=\"font-weight: 400;\">Pew Research<\/span><\/a><span style=\"font-weight: 400;\"> reports that 13% of Americans are \u201csmartphone-only\u201d internet users\u2014they own a smartphone but do not have traditional home broadband service.<\/span><\/p>\n<h3><b>Less Email Read from Desktop Devices<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Americans today are also increasingly connected to the world of digital information while \u201con the go\u201d via smartphones and other mobile devices\u2014<\/span><span style=\"font-weight: 400;\">56% of email is now opened on a<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3376\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/06\/blog-quote-6.5.17a.png\" alt=\"blog quote 6.5.17a\" width=\"294\" height=\"105\"> mobile device. In fact, this corresponds well with our findings\u201457% of Sogolytics emails are opened on a mobile device!<\/span><\/p>\n<h3><b><br \/>\nResponsive and Mobile First Web Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With such an increased turn to mobile, it\u2019s critical to meet the needs of consumers. This means responsive design for web and mobile, and enhanced functionality for engagement &#8211; as in mobile surveys. The user experience must be optimized for all visitors or participants, no matter the type of device they are using.<\/span><\/p>\n<h3><b>Benefits of Designing for Mobile First<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Designing for mobile first ensures the best possible experience for your users. You\u2019ll avoid constraints, speed up load times, and make your content as accessible as possible for all. You\u2019ll need to focus in on the content that matters most &#8211; what the customer actually wants\/needs. To maintain optimal functionality, you\u2019ll work to ensure your site is full of only the most critical content and features necessary to help your business succeed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the survey front, mobile surveys must be bright and beautiful, but also functional and focused. Sogolytics\u2019s efforts to instantly optimize display on all devices means that your surveys are mobile ready out of the box. Customize appearance and design with mobile-specific templates, and make questions easy to answer, and you\u2019ll see response rates improve!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile only has been on the rise with no expectations to slow down.&nbsp;Considering the trend, desktop viewing may no longer be the norm. &nbsp;Luckily, Sogolytics\u2019s <\/span><a href=\"https:\/\/www.sogolytics.com\/survey-templates\/customer-experience-survey\/\"><span style=\"font-weight: 400;\">Customer Experience Surveys<\/span><\/a><span style=\"font-weight: 400;\"> can help you uncover what devices your audience is using.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember the \u201cgood old days\u201d of black and white television? Me neither. &nbsp;Things change fast, but you probably remember a time when:<\/p>\n","protected":false},"author":1,"featured_media":5035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Didn&#039;t Have WHAT in the Old Days? - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Remember the \u201cgood old days\u201d of black and white television? 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