{"id":3437,"date":"2017-06-20T13:13:17","date_gmt":"2017-06-20T17:13:17","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3437"},"modified":"2019-09-24T08:33:18","modified_gmt":"2019-09-24T12:33:18","slug":"survey-language-101-say-what-you-mean","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/survey-language-101-say-what-you-mean\/","title":{"rendered":"Survey Language 101: Say What You Mean"},"content":{"rendered":"

Surveys don\u2019t need to be complex to capture the rich data you\u2019re after. In fact, using simple and direct language will minimize the chance of misinterpretation, limiting confusion for both you and your participants.<\/p>\n

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\"Straight<\/a>As you begin building your survey, start with a clear plan and know what type of data you need to collect. This will make it easier for you to write questions that get to the point.<\/p>\n

Avoid using big words, complicated words, and words that could have multiple meanings. Your question should be short, simple, and clear.<\/p>\n

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When drafting your questions, think about your audience and remember that some concepts may mean different things to different people.<\/p>\n

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Try to be as specific as possible when you ask questions. For example, you might ask,<\/p>\n

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“Do you exercise regularly?”<\/p>\n

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But what does regularly<\/i> mean? Some will think, \u201cYes, daily!\u201d and some may think, \u201cYes, every week.\u201d As you can see, there is some ambiguity with the way the question is phrased. Instead, consider asking:<\/p>\n

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“How many days per week, on average, do you exercise?”<\/p>\n

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The revised version of this question is more precise and will give you objective answers. By using simple phrasing, you participant will know exactly what the questions means.<\/p>\n

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Lastly, to help participants focus, avoid asking compound or double-barreled questions. It\u2019s recommended that you break down complex ideas into several questions.<\/p>\n

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For example, if you ask \u201cDo you exercise regularly and eat well?\u201d and someone answers \u201cYes!\u201d, what does that mean, exactly? Yes to the first part, the second part, or the whole thing? If you end up with answers you can\u2019t use, what was the point in asking in the first place?<\/p>\n

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A good way to deal with this is by using a Matrix Grid<\/a>. This question type is useful when the participant is answering multiple related questions along the same scale. Rather than asking each question individually, using a Matrix Grid conserves space and creates a more participant-friendly experience.<\/p>\n

<\/div>\n

Looking for inspiration or need help getting started? Check out the Survey Bank<\/a> for some ready-to-use templates.<\/p>\n","protected":false},"excerpt":{"rendered":"

Surveys don\u2019t need to be complex to capture the rich data you\u2019re after. In fact, using simple and direct language will minimize the chance of misinterpretation, limiting confusion for both you and your participants.<\/p>\n","protected":false},"author":17,"featured_media":5051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[211,345,60,63,300,221,257],"yoast_head":"\nSurvey Language 101: Say What You Mean - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Surveys don\u2019t need to be complex to capture the rich data you\u2019re after. 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