{"id":3471,"date":"2017-07-03T08:30:26","date_gmt":"2017-07-03T12:30:26","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3471"},"modified":"2019-09-24T08:48:39","modified_gmt":"2019-09-24T12:48:39","slug":"the-mobile-survey-experience","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/the-mobile-survey-experience\/","title":{"rendered":"The Mobile Survey Experience"},"content":{"rendered":"

Whether you fall into the category of \u201cI can\u2019t be without my phone for a minute\u201d or \u201cI have a phone, but really only use it for quick calls or in case of emergency,\u201d you are likely part of the 95% of Americans who now own a cell phone. According to the <\/span>Pew Research Center<\/span><\/a>, \u201cAmericans today are increasingly connected to the world of digital information while \u2018on the go\u2019 via their smartphones and other mobile devices.\u201d<\/span><\/p>\n

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We all do it – we check our phones morning, noon, and night. We check our phones during meals, meetings, and math class. It is easy to say that cell phones have changed the way that we communicate, gather information, shop, and entertain ourselves. But how have cell phones  changed our expectations of customer experience?<\/p>\n

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\"\"<\/a>The standard used to be that you needed to create a mobile-friendly website, but now many designers and business owners are going with the mobile-first design approach. They might be onto something because 52% of customers are less likely to engage with a company as a result of a bad mobile experience. The same logic applies to an online survey. If your survey does not utilize a mobile friendly layout or questions, you run the risk of having low interest in your survey and possibly resulting in high abandonment rates.
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Sogolytics understands that participants need to get things done on handheld devices, so you will find that our surveys and question types are mobile responsive.<\/span><\/p>\n

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Creating mobile surveys<\/a> <\/span>on Sogolytics is easy. Simply create a survey on your desktop or laptop, and watch it work effortlessly on iPhone, Android, or any smart device. Sogolytics automatically formats your survey and optimizes the user interface of the device on which it is opened.<\/span><\/p>\n

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All the question types that Sogolytics offers can be used for creating mobile surveys. However, we understand the screen of a phone can never replace that of a computer or laptop. We do recommend that you add question types that involve minimum to zero scrolling for the participant.<\/span><\/p>\n

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We suggest that you add the following simple question types for surveys that are specifically intended to be conducted on mobile phones:<\/span><\/p>\n