{"id":3512,"date":"2017-07-18T09:03:49","date_gmt":"2017-07-18T13:03:49","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3512"},"modified":"2019-09-16T10:49:15","modified_gmt":"2019-09-16T14:49:15","slug":"amazon-prime-day-if-you-build-it-they-will-shop","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/","title":{"rendered":"Amazon Prime Day: If You Build It They Will Shop"},"content":{"rendered":"

Prime Day was last week and it was a jungle out there – in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day on July 10 and has since reported the biggest sales day in company history. They experienced a sales increase of more than 60% compared to last year. Crazy, huh? What\u2019s even crazier is that this is a completely invented \u201choliday\u201d. I use the term \u201choliday\u201d loosely because really, what are we actually celebrating?<\/span><\/p>\n

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Amazon created Prime Day in 2015 to celebrate its 20th birthday. Little did they know (<\/span>or maybe they did?<\/span><\/i>) that it would morph into a larger effort to entice shoppers to become Prime members ($99 annual fee) and provide an opportunity to sell their own products. Some of this year\u2019s most popular themes were for home chefs, techies, and homegoods. This shopping day ended with such success that Amazon said \u201c<\/span>it\u2019s the biggest day ever<\/span><\/a>\u201d with sales surpassing its 2016 Black Friday and Cyber Monday results. Not too shabby for a self-created shopping holiday! <\/span><\/p>\n

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Amazon was smart. They identified a period of lagging sales and created a plan that has completely turned around business for that quarter. For all you baseball fans, sounds a lot like, \u201cif you build it, they will come\u201d, right? It seems simple and maybe that\u2019s the key. <\/span>Amazon\u2019s vision<\/span><\/a> is \u201c…to build a place where people can come to find and discover anything they might want to buy online.\u201d [Online] field of dreams, perhaps?  <\/span><\/p>\n

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So, how do we take this lesson and translate it to the survey world? Well, we also believe that surveys should be simple. And when you build a beautiful, smart survey your respondents will come. (See what I did there?) It\u2019s true, though! Well-designed surveys make it easy for your participants to move through the survey and that means better response rates for you. <\/span><\/p>\n

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One way Sogolytics makes it easy to get started (and to keep it simple) is with our survey bank. We provide ready-to-use survey examples such as HR Surveys, Customer Surveys, Event Surveys, K-12 Surveys, Higher Education Surveys, Healthcare Surveys, and Government Surveys. <\/span><\/p>\n

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Just like Amazon\u2019s vision to take the stress out of shopping, our Survey Bank takes the stress out of designing the perfect survey. When you start from the Survey Bank, you\u2019re already starting with a survey, so you\u2019re off to an excellent head start! <\/span>Sign up for a free trial<\/span><\/a> and check out the <\/span>Survey Bank<\/span><\/a> today!<\/span><\/p>\n

 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Prime Day was last week and it was a jungle out there – in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day on July 10 and has since reported the biggest sales day in company history. They experienced a sales increase of more than 60% compared to last year. Crazy, huh? What\u2019s even crazier is that this is a completely invented \u201choliday\u201d. I use the term \u201choliday\u201d loosely because really, what are we actually celebrating?<\/p>\n","protected":false},"author":17,"featured_media":5034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[258,60,62,63],"yoast_head":"\nAmazon Prime Day: If You Build It They Will Shop - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Prime Day was last week and it was a jungle out there - in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Prime Day: If You Build It They Will Shop - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Prime Day was last week and it was a jungle out there - in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T13:03:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-16T14:49:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Franco\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/\",\"name\":\"Amazon Prime Day: If You Build It They Will Shop - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2017-07-18T13:03:49+00:00\",\"dateModified\":\"2019-09-16T14:49:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\"},\"description\":\"Prime Day was last week and it was a jungle out there - in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/amazon-prime-day-if-you-build-it-they-will-shop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Amazon Prime Day: If You Build It They Will Shop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\",\"name\":\"Lauren Franco\",\"description\":\"Famous for saying, \\\"I have an idea\\\", Lauren loves dreaming up new and exciting marketing campaigns. 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