{"id":3539,"date":"2017-08-03T09:22:11","date_gmt":"2017-08-03T13:22:11","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3539"},"modified":"2019-09-25T07:49:28","modified_gmt":"2019-09-25T11:49:28","slug":"watermelon-day-know-your-audience","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/watermelon-day-know-your-audience\/","title":{"rendered":"Watermelon Day? Know Your Audience!"},"content":{"rendered":"<p>Did you know it\u2019s National Watermelon Day?<\/p>\n<p>[\u2026]<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer \u2013&nbsp;or a watermelon lover\u2026 or sure, maybe even a watermelon \u2013&nbsp;this could be the biggest day of the year for you. And in the unlikely event that you\u2019re a watermelon, you might also get eaten. Don\u2019t say I didn\u2019t warn you.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If you\u2019re not into watermelon, it\u2019s also Airplane Crop Duster Day, National IPA Day, and Grab Some Nuts Day. Tomorrow\u2019s Chocolate Chip Cookie Day and also Coast Guard Day, and the following day includes celebrations for oysters, disc golf, mustard, mead, and something called a Jamaican patty. If you\u2019re inclined to celebrating, there\u2019s a lot of opportunity headed your way.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>To be honest, I\u2019d never heard of these days before the quick search I did online ten minutes ago. Now, I\u2019m ready to celebrate! Sogolytics has customers all over the world and in all kinds of industries and positions, and it\u2019s inevitable that someone we know is already celebrating Watermelon Day. With clients from all different backgrounds running all kinds of projects \u2013 Employee Engagement Surveys or Customer Experience Surveys, Market Research NPS and Healthcare Customer Service \u2013 we know we\u2019re working with a pretty broad audience. Should I be posting on social media about Watermelon Day?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Luckily for you, your projects probably deal with a much more specific audience. You already know what matters to them, or you have a pretty good idea. Whether it\u2019s geography, industry, values, or aspirations, your audience is a unique group of individuals with something in common. If it\u2019s watermelons, great. If not, you need to know what it is in order to be able to connect successfully.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Knowing your audience is important in all situations, from public speaking to writing to marketing. If your audience feels that you know them in a real and genuine way \u2013 not just shouting \u201cWe love you Cleveland! I mean Milwaukee!\u201d at the end of your show \u2013 you have a much better chance of being successful. If they feel you\u2019re just going through the motions, they\u2019ll be turned off. Hopefully nobody shouts back \u201cYou don\u2019t know me!\u201d, but you get the idea \u2013 it\u2019s risky.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>If you\u2019re not too sure about who your audience really is, you might need to do a bit of digging before you start asking for anything from them or making suggestions you hope will apply. This means some work on your end, and surveys can be part of your solution. A Company Culture Survey, School Climate Survey, or Brand Identity Survey can be a good start, and they can all be found in our Survey Bank. Getting to know the people who matter most \u2013 your audience, your participants \u2013 can make all the difference in raising response rates, improving the quality of your data, and making informed decisions about where to go next.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So, happy Watermelon Day! Or whatever it is you\u2019re into.&nbsp;<a title=\"Celebrate!\" href=\"http:\/\/survey.sogosurvey.com\/r\/toLRMG\" target=\"_blank\">Let us know!<\/a><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/08\/watermelon-74342_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3563\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/08\/watermelon-74342_640-277x300.jpg\" alt=\"watermelon-74342_640\" width=\"277\" height=\"300\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/08\/watermelon-74342_640-277x300.jpg 277w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/08\/watermelon-74342_640.jpg 591w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know it\u2019s National Watermelon Day? [\u2026] Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer \u2013&nbsp;or a watermelon lover\u2026 or sure, maybe even a watermelon \u2013&nbsp;this could be the biggest day of the year for you. And in the unlikely event that you\u2019re a watermelon, you might also get eaten. Don\u2019t say I didn\u2019t warn you. If you\u2019re not into watermelon, it\u2019s also Airplane Crop Duster Day, National IPA Day, and Grab Some Nuts Day. Tomorrow\u2019s Chocolate Chip Cookie Day and also Coast Guard Day, and the following day includes celebrations for oysters, disc golf, mustard, mead, and something called a Jamaican patty. If you\u2019re inclined to celebrating, there\u2019s a lot of opportunity headed your way. To be honest, I\u2019d never heard of these days before the quick search I did online ten minutes ago. Now, I\u2019m ready to celebrate! Sogolytics has customers all over the world and in all kinds of industries and positions, and it\u2019s inevitable that someone we know is already celebrating Watermelon Day. With clients from all different backgrounds running all kinds of projects \u2013 Employee Engagement Surveys or Customer Experience Surveys, Market Research NPS and Healthcare Customer Service \u2013 we know we\u2019re working with a pretty broad audience. Should I be posting on social media about Watermelon Day? Luckily for you, your projects probably deal with a much more specific audience. You already know what matters to them, or you have a pretty good [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,204],"tags":[176,360,30,183,60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watermelon Day? Know Your Audience! - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Did you know it\u2019s National Watermelon Day? Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer \u2013&nbsp;or a watermelon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/watermelon-day-know-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watermelon Day? Know Your Audience! - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Did you know it\u2019s National Watermelon Day? Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer \u2013&nbsp;or a watermelon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/watermelon-day-know-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-03T13:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-25T11:49:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Krut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/watermelon-day-know-your-audience\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/watermelon-day-know-your-audience\/\",\"name\":\"Watermelon Day? 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