{"id":3592,"date":"2017-08-15T10:16:51","date_gmt":"2017-08-15T14:16:51","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3592"},"modified":"2019-09-24T08:41:16","modified_gmt":"2019-09-24T12:41:16","slug":"the-benefits-of-data-population","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/the-benefits-of-data-population\/","title":{"rendered":"The Benefits of Data Population"},"content":{"rendered":"

I recently placed a phone call to my bank\u2019s support line where I was instantly connected with an agent because they recognized the phone number I was calling from. Impressive, right? Not only was I moved into a faster queue specifically for current bank customers, but when the representative came on the line she already had my full profile pulled up. She verified my identity by asking me a few security questions and we were on our way resolving my banking needs.<\/p>\n

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Over the past few days, I\u2019ve been mentally revisiting the experience. If you\u2019ve ever been stuck on hold only to have to re-explain yourself again<\/i> or unnecessarily re-routed through confusing menus, you know what a big deal such simplicity can be. What it demonstrated to me was that the customer experience can be impacted from the first ring of the phone – even before anyone answers! With what this particular bank has accomplished, it\u2019s no surprise they\u2019re highly ranked in the customer experience index and the net promoter index of customer loyalty.<\/p>\n

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So, what\u2019s their secret? From my phone encounter, it\u2019s clear to see that they are using information they already know to create a highly personalized experience. They use data about their callers to prioritize and properly route calls from both prospects and customers. The experience for the caller is seamless and less stressful than trying to navigate a complex phone system and having to submit personal information via the phone\u2019s keypad.<\/p>\n

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The benefits of providing excellent behind-the-scenes customer service are what make Data Population<\/a> a powerful survey feature. Data Population is a straightforward option that allows you to pre-fill your survey with information you already know about participants. This feature not only helps you personalize your surveys, but also avoids survey fatigue for participants.<\/p>\n

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Data Population is broadly classified in two categories: Pre-Population and Post-Population.<\/p>\n

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