{"id":3607,"date":"2017-08-24T11:18:41","date_gmt":"2017-08-24T15:18:41","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3607"},"modified":"2020-11-12T14:14:48","modified_gmt":"2020-11-12T19:14:48","slug":"4-branding-questions-to-ask-before-launching-your-survey","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/","title":{"rendered":"4 Branding Questions to Ask Before Launching Your Survey"},"content":{"rendered":"

Last week we gave you four reasons why you need better branding<\/a> and examples of how you could incorporate those recommendations into your next survey. Customization and branding can go a long way – not just with how people perceive your brand but also with how they complete a survey they receive from you. <\/p>\n

<\/div>\n

Simply put, brands express who we are. Whether it\u2019s the phone you use, the car you drive, or the gum you chew, the brands you use make a statement. It\u2019s no accident that customers have chosen your products and services. Over time and through both exposure and positive experiences, consumers become familiar with your brand, and their trust and investment grow.<\/p>\n

<\/div>\n

Let\u2019s say you\u2019re the owner of Main Street Cafe, a local restaurant that serves a casual breakfast and lunch menu. You\u2019ve spent some time on your logo and a bit of marketing, but nothing fancy. Looking for new ways to improve your service and gain customers, you decide to run a customer satisfaction survey. Now, here\u2019s where branding and customization can play a role. Every time you reach out to your customers, make sure your branding is front and center — it\u2019s a brand new chance to make your mark!<\/p>\n

<\/div>\n

Take a look at the two surveys below. Both include the exact same questions, but they\u2019re clearly presenting two very different pictures of Main Street Cafe. Which would you share with your customers?<\/p>\n

<\/div>\n

Main Street Cafe – Sample A<\/strong><\/p>\n

<\/div>\n

\"Blog<\/a><\/p>\n

<\/div>\n

Main Street Cafe Sample B<\/strong><\/p>\n

<\/div>\n

\"Blog<\/a><\/p>\n

<\/div>\n

With all of the branding and customization options Sogolytics offers, it\u2019s possible to get a little carried away. Customizable question formatting, colors, fonts, background, transparency, images — be sure to quit while you\u2019re ahead, or participants won\u2019t end up with a clear picture of your brand anyway.<\/p>\n

<\/div>\n

As you review your survey\u2019s appearance, ask yourself a few quick questions:<\/p>\n

    \n
  1. Does my current company logo<\/a> appear at the top and did I pick colors that represent my brand?<\/li>\n
  2. Does my survey use the best question type<\/a>s so as to prevent any confusion?<\/li>\n
  3. Is the font style and size<\/a> that I selected easy to read?<\/li>\n
  4. How does my survey look on a mobile device<\/a>?<\/li>\n<\/ol>\n

    These questions will help guide you through creating a survey that represents your brand, has visual appeal, and is easy for your participants to follow.<\/p>\n

    <\/div>\n

    Be sure your next survey serves up a big beautiful slice of your brand alongside your content, and you\u2019ll be building brand recognition while collecting key data for future improvements.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Last week we gave you four reasons why you need better branding and examples of how you could incorporate those recommendations into your next survey. Customization and branding can go a long way – not just with how people perceive your brand but also with how they complete a survey they receive from you.<\/p>\n","protected":false},"author":17,"featured_media":5054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[205,75],"tags":[102,223,60,224,66],"yoast_head":"\n4 Branding Questions to Ask Before Launching Your Survey - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Last week we gave you four reasons why you need better branding and examples of how you could incorporate those recommendations into your next survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Branding Questions to Ask Before Launching Your Survey - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Last week we gave you four reasons why you need better branding and examples of how you could incorporate those recommendations into your next survey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-24T15:18:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-12T19:14:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/ff-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Franco\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/\",\"name\":\"4 Branding Questions to Ask Before Launching Your Survey - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2017-08-24T15:18:41+00:00\",\"dateModified\":\"2020-11-12T19:14:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\"},\"description\":\"Last week we gave you four reasons why you need better branding and examples of how you could incorporate those recommendations into your next survey.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/4-branding-questions-to-ask-before-launching-your-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"4 Branding Questions to Ask Before Launching Your Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\",\"name\":\"Lauren Franco\",\"description\":\"Famous for saying, \\\"I have an idea\\\", Lauren loves dreaming up new and exciting marketing campaigns. 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