{"id":3723,"date":"2017-09-28T08:37:50","date_gmt":"2017-09-28T12:37:50","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3723"},"modified":"2020-05-27T14:02:38","modified_gmt":"2020-05-27T18:02:38","slug":"memail","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/memail\/","title":{"rendered":"It’s not me, it’s you… #memail"},"content":{"rendered":"

Because of my job, and because I\u2019m a member of modern society, I\u2019m spending more and more time looking at marketing emails. Everyone\u2019s got their own style — a certain tone, a distinctive look, and maybe even a compelling message.<\/p>\n

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And yet, for all this time and effort spent in reaching out to me, it\u2019s rarely about me.<\/p>\n

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So many companies seem to think I\u2019ve been holding my breath in anticipation of their next offering. Like I\u2019m watching closely for their campaigns. Like I set my watch by their campaigns. Like I have a watch.<\/p>\n

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Even worse, I\u2019ve rarely asked for these emails. At some point, I got added to a list, which multiplied to lots of other lists, and suddenly I\u2019m receiving newsletters, product updates, special offers, and reminders about events I didn\u2019t care about in the first place.<\/p>\n

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But hey, it\u2019s data, right? We like data here, so…<\/p>\n

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Analyzing my promotions inbox, I can tell you that email marketing wants me to:<\/p>\n