{"id":3891,"date":"2017-10-25T08:34:13","date_gmt":"2017-10-25T12:34:13","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3891"},"modified":"2021-05-06T05:57:54","modified_gmt":"2021-05-06T09:57:54","slug":"reduce-the-time-and-resources-to-land-new-customers","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/","title":{"rendered":"How to reduce the time and resources you&#8217;re spending to land new customers."},"content":{"rendered":"<p><b>It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.<\/b><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Securing new business takes a lot of time and resources. To put numbers to it, an oft-quoted Bain &amp; Company study shows it costs six to seven times more to land a new customer than keep an existing one. Depending on your industry, some studies suggest it can be up to 25 times more expensive. Ouch.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On top of that, new customers just don\u2019t spend like existing customers. The probability of selling to a new prospect is just 5-20%. The probability of selling to an existing customer, on the other hand, is 60 \u2013 70%. Keeping current customers happy and turning detractors into advocates is smart business. You can\u2019t afford not to make it a priority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/\" target=\"_blank\" rel=\"noopener\">SoGoCX<\/a>, an integrated survey and analytics solution, makes a comprehensive, carefully planned, multichannel customer engagement program simple to execute. Engineered to elicit meaningful data, you can reveal which customers are at risk, where you need to intervene, and what you can do better to keep issues at bay. Most importantly, Sogolytics immediately puts context to the analytics, so you can triage customer service issues in the moment, define larger patterns of behavior, and develop strategies to enhance the customer experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take the time to take CX seriously &#8211; your customers already do. <a href=\"javascript:void(0)\" class=\"lct_radbtn\">Sign up for a webinar today<\/a> and learn how SoGoCX makes CX management . . . well, manageable.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.<\/p>\n","protected":false},"author":19,"featured_media":5036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[176,258,60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to reduce the time and resources you&#039;re spending to land new customers - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"It is more expensive to acquire new customers than it is to keep current ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reduce the time and resources you&#039;re spending to land new customers - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"It is more expensive to acquire new customers than it is to keep current ones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-25T12:34:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T09:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Heatherington\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/\",\"name\":\"How to reduce the time and resources you're spending to land new customers - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2017-10-25T12:34:13+00:00\",\"dateModified\":\"2021-05-06T09:57:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628\"},\"description\":\"It is more expensive to acquire new customers than it is to keep current ones.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"How to reduce the time and resources you&#8217;re spending to land new customers.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628\",\"name\":\"Ann Heatherington\",\"description\":\"Wanna debate why the Oxford comma is\/isn't redundant? No? Well, when you do, Ann is ready. Her fave things: Words. Traveling. Any beach. Rescue animals. Our planet. House music. Pittsburgh Steelers. Being right.\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/aheatherington\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to reduce the time and resources you're spending to land new customers - Sogolytics Blog","description":"It is more expensive to acquire new customers than it is to keep current ones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/","og_locale":"en_US","og_type":"article","og_title":"How to reduce the time and resources you're spending to land new customers - Sogolytics Blog","og_description":"It is more expensive to acquire new customers than it is to keep current ones.","og_url":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/","og_site_name":"Sogolytics Blog","article_published_time":"2017-10-25T12:34:13+00:00","article_modified_time":"2021-05-06T09:57:54+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-4.png","type":"image\/png"}],"author":"Ann Heatherington","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/","url":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/","name":"How to reduce the time and resources you're spending to land new customers - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2017-10-25T12:34:13+00:00","dateModified":"2021-05-06T09:57:54+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628"},"description":"It is more expensive to acquire new customers than it is to keep current ones.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/reduce-the-time-and-resources-to-land-new-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"How to reduce the time and resources you&#8217;re spending to land new customers."}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628","name":"Ann Heatherington","description":"Wanna debate why the Oxford comma is\/isn't redundant? No? Well, when you do, Ann is ready. Her fave things: Words. Traveling. Any beach. Rescue animals. Our planet. House music. Pittsburgh Steelers. Being right.","url":"https:\/\/www.sogolytics.com\/blog\/author\/aheatherington\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/3891"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=3891"}],"version-history":[{"count":6,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/3891\/revisions"}],"predecessor-version":[{"id":49980,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/3891\/revisions\/49980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/5036"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=3891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=3891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=3891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}