{"id":3911,"date":"2017-10-31T07:42:28","date_gmt":"2017-10-31T11:42:28","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3911"},"modified":"2019-10-14T08:28:14","modified_gmt":"2019-10-14T12:28:14","slug":"halloween-survey-results-tricks-treats-and-response-rates","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/halloween-survey-results-tricks-treats-and-response-rates\/","title":{"rendered":"Halloween Survey Results: Tricks, Treats, and Response Rates"},"content":{"rendered":"

Are you afraid of the dark?<\/p>\n

<\/div>\n

Turns out, more people are afraid of low response rates.<\/p>\n

<\/div>\n

\"Survey<\/a><\/p>\n

<\/div>\n

In honor of Halloween, we ran a quick survey to pick the juicy brains (too zombie?) of our community members on topics both ghoulish and practical. You\u2019ve probably already seen some of the favorite jokes we collected from participants scattered across our social media streams.<\/p>\n

<\/div>\n

The survey was shared out to users in our monthly newsletter, publicized through social media, and discussed on our very own SoGoLive<\/a>. (Want some SoGoLove? Join us<\/a> every Tuesday at 2 ET! Can\u2019t get enough? Follow us on Facebook<\/a>, Twitter<\/a>, Instagram<\/a>, LinkedIn<\/a>\u2026 ) If you\u2019re wondering how we chopped off such nice whole numbers, yes, they\u2019re rounded. And, yes, we\u2019d always love to hear from more people, and we will next time!<\/p>\n

<\/div>\n

For now, we proudly present THE DATA!<\/p>\n

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The prize for \u201cbest-ever Halloween costume\u201d goes to\u2026 fictional characters, with 21% of participants. In second place, superheroes were catching up at 16%, and leaving ghosts and animals tied for third at 11%.<\/p>\n

<\/div>\n

If I tell you the next question was about favorite candies, can you already guess the top answer? If you said candy corn, the spirit of the season has carried you away. If you said chocolate, your sweet tooth speaks the truth! When asked to identify their top three favorite candy types, 84% of participants said chocolate. At 47%, jelly beans finished a surprisingly (to me!) high second, and lollipops and gummies tied for third at 32%. (Does two tied thirds make a trend, or just a tongue twister?)<\/p>\n

<\/div>\n

On the survey side of things, 84% of participants said they conduct surveys, and 69% said they use Sogolytics (Thanks for knocking on our door, friends!). Of those who don\u2019t conduct surveys, 0% gave their reason as \u201cI already know everything!\u201d Well played, answer options.<\/p>\n

<\/div>\n

Bringing it all together, we asked participants to share their biggest survey-related fear. Results were more mixed, but the overwhelming topper was \u201cZero responses\u201d at 42%. Next was asking the wrong questions (21%), results that aren\u2019t useful (16%), sending to the wrong list (11%), and \u201cspelling my boss\u2019s name wrong\u201d (5%). We were glad to see that nobody chose \u201cTotal embarrassment\u201d — we\u2019ve got your back!<\/p>\n

<\/div>\n

\"Boost<\/a>For a sweet ending, we asked \u201cWhat treats have you offered to motivate participants?\u201d The top result was no surprise — it\u2019s the same prize we\u2019re giving one lucky participant following our Halloween day drawing! \u201cGift cards or cash\u201d ranked first with 53%, \u201cchocolate or other sweets\u201d came in second at 35%, and third place went to \u201cFree upgrades or services\u201d at 24%. Curious about the bottom of the candy barrel? \u201cPizza or pizza\u201d finished just ahead of the two tied for last — \u201cCoffee or other drinks\u201d and \u201cTrips or tickets\u201d<\/p>\n

<\/div>\n

Prefer tricks to treats? Participants also shared their best tips for successful surveying. Results include: \u201cReminders and follow-ups\u201d, \u201cTest, test, and test\u201d, both \u201cMake questions meaningful and straightforward\u201d and \u201cAsking questions that are emotionally meaningful to participants\u201d, both general \u201cMarketing\u201d and specifically \u201cSharing on Facebook with a video intro\u201d, \u201cBe honest\u201d, and \u201cHonestly, keep my attention and 100% love surveys 10-30min.\u201d<\/p>\n

<\/div>\n

So, what have we learned? You might say our participants are literary chocolate lovers who fear low response rates but prepare well with meaningful questions, short surveys, and good marketing and communication strategies, perhaps including gift cards or cash. Even if some of these results matched our guesses, it\u2019s always better to ask! #butfirstdata<\/p>\n

<\/div>\n

Happy hauntings!<\/p>\n

<\/div>\n
<\/div>\n
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Ready to get started? Learn more about Sogolytics today!<\/p>\n

Schedule a Demo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Are you afraid of the dark? Turns out, more people are afraid of low response rates. In honor of Halloween, we ran a quick survey to pick the juicy brains (too zombie?) of our community members on topics both ghoulish and practical. You\u2019ve probably already seen some of the favorite jokes we collected from participants scattered across our social media streams. The survey was shared out to users in our monthly newsletter, publicized through social media, and discussed on our very own SoGoLive. (Want some SoGoLove? Join us every Tuesday at 2 ET! Can\u2019t get enough? Follow us on Facebook, Twitter, Instagram, LinkedIn\u2026 ) If you\u2019re wondering how we chopped off such nice whole numbers, yes, they\u2019re rounded. And, yes, we\u2019d always love to hear from more people, and we will next time! For now, we proudly present THE DATA! The prize for \u201cbest-ever Halloween costume\u201d goes to\u2026 fictional characters, with 21% of participants. In second place, superheroes were catching up at 16%, and leaving ghosts and animals tied for third at 11%. If I tell you the next question was about favorite candies, can you already guess the top answer? If you said candy corn, the spirit of the season has carried you away. If you said chocolate, your sweet tooth speaks the truth! When asked to identify their top three favorite candy types, 84% of participants said chocolate. At 47%, jelly beans finished a surprisingly (to me!) high second, and lollipops and gummies tied for third at 32%. […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,75],"tags":[297,60,281,257],"yoast_head":"\nHalloween Survey Results: Tricks, Treats, and Response Rates - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Of all the goodies and ghouls haunting Halloween, survey results show low response rates are the biggest fear. 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