{"id":3953,"date":"2017-11-14T11:14:31","date_gmt":"2017-11-14T16:14:31","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=3953"},"modified":"2020-05-11T03:11:31","modified_gmt":"2020-05-11T07:11:31","slug":"build-a-better-survey-part-1-proper-planning","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-1-proper-planning\/","title":{"rendered":"Build A Better Survey – Part I: Proper Planning"},"content":{"rendered":"

It\u2019s no secret that when you work at Sogolytics you have an extraordinary love for data. So it also wouldn\u2019t be a stretch to say that we get pretty excited when we envision and build new surveys. Even with all of the resources, tips, and tricks at our disposal we still go through all of the same steps as someone who is building a survey for the very first time. And that\u2019s a good thing because when it comes to surveys, where you start determines where you end up. Even the most experienced survey experts start with a plan and that\u2019s why we\u2019re kicking off our \u201cBuild A Better Survey\u201d series with a focus on proper planning.<\/p>\n

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\"BABS_Part<\/a><\/p>\n

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When I begin any new survey, there are five steps I always follow to ensure I\u2019ve properly planned my project. If you spend the time to go through each of these phases you\u2019re setting yourself up for survey success!<\/p>\n

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Envision Results<\/b>
\nIf you want useful data start by thinking about the report you\u2019ll need when the survey is complete. Smart planning gets you data that can inspire action.<\/p>\n

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Find Your Purpose<\/b>
\nPut it this way: why are you running this survey? What do you hope to achieve? Make sure it\u2019s clear to you so that you can make it clear to your participants. Everyone needs to be on the same page.<\/p>\n

<\/div>\n

Know Your Audience<\/b>
\nWho are your ideal participants and what do you already know about them? If you build a survey that is relevant they will be more likely to participate and give valuable feedback.<\/p>\n

<\/div>\n

Make it Easy<\/b>
\nAttention spans are short, patience is finite. Your survey should respect your participants\u2019 time and make it crystal clear what you\u2019re trying to accomplish.<\/p>\n

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Put Your Best Face Forward<\/b>
\nThere\u2019s more to a survey than good looks, but an attractive survey gives you an edge over the boring surveys that fill your participant\u2019s inboxes.<\/p>\n

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More detailed information about these steps can be found on our full post on LinkedIn<\/a>.<\/p>\n

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If you\u2019re ready to start building a new survey, log in<\/a> or sign up for a free trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that when you work at Sogolytics you have an extraordinary love for data. So it also wouldn\u2019t be a stretch to say that we get pretty excited when we envision and build new surveys. Even with all of the resources, tips, and tricks at our disposal we still go through all of the same steps as someone who is building a survey for the very first time. And that\u2019s a good thing because when it comes to surveys, where you start determines where you end up. Even the most experienced survey experts start with a plan and that\u2019s why we\u2019re kicking off our \u201cBuild A Better Survey\u201d series with a focus on proper planning.<\/p>\n","protected":false},"author":17,"featured_media":45540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[211,446,103,60,257],"yoast_head":"\nBuild A Better Survey - Part I: Proper Planning - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Ready to build a better survey? Start with proper planning. 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