{"id":4008,"date":"2017-11-21T10:48:39","date_gmt":"2017-11-21T15:48:39","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4008"},"modified":"2024-03-31T21:59:49","modified_gmt":"2024-04-01T01:59:49","slug":"build-a-better-survey-part-iii-get-engaged","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/","title":{"rendered":"Build a Better Survey \u2013 Part III: Get engaged!"},"content":{"rendered":"<p>There\u2019s a reason why Instagram is so popular. Pictures are huge! Well, technically, they\u2019re a set dimension, and they\u2019re pretty much square, but really. What\u2019s not to like? Whether it\u2019s kittens or puppies, fancy food or beautiful skyscapes, it&#8217;s easy to get engaged with Instagram.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Where else could you get away with posting a pic like this?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BbuSSXYjb-m\/\" target=\"_blank\" rel=\"noopener\">A post shared by Sogolytics (@sogosurvey)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-11-20T16:08:45+00:00\">Nov 20, 2017 at 8:08am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<div class=\"div-minispacer\"><\/div>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\nYep, there\u2019s a survey lesson here.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Even while you\u2019re trying to collect cold hard facts, there\u2019s a lot to be said for a warm and fuzzy approach. Maybe not puppies and kittens, but anything you can do to attract participants and keep them engaged will pay off.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/&#038;text=Even%20while%20trying%20to%20collect%20cold%20hard%20facts%2C%20there%27s%20a%20lot%20to%20be%20said%20for%20a%20warm%20and%20fuzzy%20approach.&#038;via=Sogolytics&#038;related=Sogolytics' target='_blank'>Even while trying to collect cold hard facts, there&#039;s a lot to be said for a warm and fuzzy approach. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/&#038;text=Even%20while%20trying%20to%20collect%20cold%20hard%20facts%2C%20there%27s%20a%20lot%20to%20be%20said%20for%20a%20warm%20and%20fuzzy%20approach.&#038;via=Sogolytics&#038;related=Sogolytics' target='_blank' class='bctt-ctt-btn'>Click To Tweet<\/a><\/span>\n<div class=\"div-minispacer\"><\/div>\n<p><strong>Like this:<\/strong><\/p>\n<ul>\n<li><strong style=\"font-family: sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal;\">Fun question types:<\/strong> Ask participants to pick between two different images, give a rating on a smiley face scale, or give hearts and stars as ratings (no clovers and blue moons, as of yet).<\/li>\n<li><strong style=\"font-family: sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal;\">Multimedia:<\/strong> Picture this: Videos, pictures, and anything else you want to illustrate your point (ha!) or build engagement.<\/li>\n<li><strong>Custom style: <\/strong>Your survey should look like you. Or at least like your brand. When your participants recognize \u201cHeyyyyy\u2026 I know them!\u201d, you\u2019re halfway home.<\/li>\n<li><strong style=\"font-family: sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal;\">Mobile:<\/strong> Make sure you\u2019ve built a moveable feast \u2013 we\u2019ve all got places to go! Optimize your display and test on mobile and tablet screens to make sure you\u2019re keeping it clear and clean.<\/li>\n<\/ul>\n<p>Want more? The full story\u2019s <a title=\"LinkedIn Build a Better Survey 3\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6338740252114513920\">on LinkedIn<\/a>. Plus, check out <a title=\"Build A Better Survey \u2013 Part I: Proper Planning\" href=\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-1-proper-planning\/\">Part I<\/a> and <a title=\"Build a Better Survey \u2013 Part II: Can I ask you a question?\" href=\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-ii-can-i-ask-you-a-question\/\">Part II<\/a>.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>What\u2019s more, IV is coming soon!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Want to see for yourself?<\/p>\n<p style=\"text-align: center;\"><a class=\"get-demo green-button lct_radbtn\" href=\"javascript:void(0)\">Request a Demo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a reason why Instagram is so popular. Pictures are huge! Well, technically, they\u2019re a set dimension, and they\u2019re pretty much square, but really. What\u2019s not to like? Whether it\u2019s kittens or puppies, fancy food or beautiful skyscapes, it&#8217;s easy to get engaged with Instagram. Where else could you get away with posting a pic like this? A post shared by Sogolytics (@sogosurvey) on Nov 20, 2017 at 8:08am PST Yep, there\u2019s a survey lesson here. Even while you\u2019re trying to collect cold hard facts, there\u2019s a lot to be said for a warm and fuzzy approach. Maybe not puppies and kittens, but anything you can do to attract participants and keep them engaged will pay off. Like this: Fun question types: Ask participants to pick between two different images, give a rating on a smiley face scale, or give hearts and stars as ratings (no clovers and blue moons, as of yet). Multimedia: Picture this: Videos, pictures, and anything else you want to illustrate your point (ha!) or build engagement. Custom style: Your survey should look like you. Or at least like your brand. When your participants recognize \u201cHeyyyyy\u2026 I know them!\u201d, you\u2019re halfway home. Mobile: Make sure you\u2019ve built a moveable feast \u2013 we\u2019ve all got places to go! Optimize your display and test on mobile and tablet screens to make sure you\u2019re keeping it clear and clean. Want more? The full story\u2019s on LinkedIn. Plus, check out Part I and Part II. What\u2019s more, IV is coming [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[211,103,60,242,257],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build a Better Survey \u2013 Part III: Get engaged! - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Feelings matter, even when you&#039;re looking for cold hard facts. Engaged participants mean higher response rates and better data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build a Better Survey \u2013 Part III: Get engaged! - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Feelings matter, even when you&#039;re looking for cold hard facts. Engaged participants mean higher response rates and better data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-21T15:48:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-01T01:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/focus.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Krut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/\",\"name\":\"Build a Better Survey \u2013 Part III: Get engaged! - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2017-11-21T15:48:39+00:00\",\"dateModified\":\"2024-04-01T01:59:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07\"},\"description\":\"Feelings matter, even when you're looking for cold hard facts. Engaged participants mean higher response rates and better data.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Build a Better Survey \u2013 Part III: Get engaged!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07\",\"name\":\"Melissa Krut\",\"description\":\"Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. Her desk would be a hammock, if she could swing it. Meet Melissa.\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/mkrut\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Build a Better Survey \u2013 Part III: Get engaged! - Sogolytics Blog","description":"Feelings matter, even when you're looking for cold hard facts. Engaged participants mean higher response rates and better data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/","og_locale":"en_US","og_type":"article","og_title":"Build a Better Survey \u2013 Part III: Get engaged! - Sogolytics Blog","og_description":"Feelings matter, even when you're looking for cold hard facts. Engaged participants mean higher response rates and better data.","og_url":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/","og_site_name":"Sogolytics Blog","article_published_time":"2017-11-21T15:48:39+00:00","article_modified_time":"2024-04-01T01:59:49+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/focus.png","type":"image\/png"}],"author":"Melissa Krut","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/","url":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/","name":"Build a Better Survey \u2013 Part III: Get engaged! - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2017-11-21T15:48:39+00:00","dateModified":"2024-04-01T01:59:49+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07"},"description":"Feelings matter, even when you're looking for cold hard facts. Engaged participants mean higher response rates and better data.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/build-a-better-survey-part-iii-get-engaged\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Build a Better Survey \u2013 Part III: Get engaged!"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07","name":"Melissa Krut","description":"Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. Her desk would be a hammock, if she could swing it. Meet Melissa.","url":"https:\/\/www.sogolytics.com\/blog\/author\/mkrut\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/4008"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=4008"}],"version-history":[{"count":19,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/4008\/revisions"}],"predecessor-version":[{"id":60398,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/4008\/revisions\/60398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/5049"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=4008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=4008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=4008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}