{"id":4109,"date":"2017-12-12T22:24:53","date_gmt":"2017-12-13T03:24:53","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4109"},"modified":"2021-02-08T05:13:48","modified_gmt":"2021-02-08T10:13:48","slug":"how-are-you-measuring-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/","title":{"rendered":"How are you measuring customer satisfaction?"},"content":{"rendered":"

Many companies focus on measuring customer satisfaction \u2013 how satisfied were you with this product or that support call, with your meal or in-store visit? The customer experience is made up of moments, and Customer Satisfaction Score (CSAT) can measures each one so that you can improve specific interactions and triage where necessary. But there\u2019s more to satisfaction than one touchpoint \u2013 customers engage with your company in many ways, different times, and multiple channels. <\/span><\/p>\n

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\"Customer<\/a>Your customers may have been satisfied with their meal and their visit, but if securing a reservation was a convoluted nightmare, requiring too much time and effort AND you still forgot their special request, they might not be inclined to return or to recommend your business to anyone else.<\/span><\/p>\n

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Sogolytics CX<\/span><\/a>, our dedicated customer service measurement platform, is designed to make life easier for you too! With Customer Effort Score (CES), <\/span>Net Promoter Score<\/a> (NPS) and Customer Satisfaction Score (CSAT) built right in, you can combine these perspectives to take a full assessment of customer experience, see where you\u2019re succeeding and where you can improve \u2013 and most importantly, where your efforts will have the most overall impact on customer retention and bottom-line revenue.<\/span><\/p>\n

<\/div>\nCustomers engage with your company in many ways, different times, and multiple channels. <\/a><\/span>Click To Tweet<\/a><\/span>\n
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Sign up today<\/span><\/a> for a webinar and learn how Sogolytics CX can transform and streamline, simplify and amplify your customer experience<\/a> measurement efforts. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Many companies focus on measuring customer satisfaction \u2013 how satisfied were you with this product or that support call, with your meal or in-store visit? The customer experience is made up of moments, and Customer Satisfaction Score (CSAT) can measures each one so that you can improve specific interactions and triage where necessary. But there\u2019s more to satisfaction than one touchpoint \u2013 customers engage with your company in many ways, different times, and multiple channels.<\/p>\n","protected":false},"author":19,"featured_media":5036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[176,216,217,60],"yoast_head":"\nHow are you measuring customer satisfaction? - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Many companies focus on measuring customer satisfaction but the customer experience is made up of many different moments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How are you measuring customer satisfaction? - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Many companies focus on measuring customer satisfaction but the customer experience is made up of many different moments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-13T03:24:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T10:13:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ann Heatherington\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/\",\"name\":\"How are you measuring customer satisfaction? - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2017-12-13T03:24:53+00:00\",\"dateModified\":\"2021-02-08T10:13:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628\"},\"description\":\"Many companies focus on measuring customer satisfaction but the customer experience is made up of many different moments.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-are-you-measuring-customer-satisfaction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"How are you measuring customer satisfaction?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628\",\"name\":\"Ann Heatherington\",\"description\":\"Wanna debate why the Oxford comma is\/isn't redundant? 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