{"id":4116,"date":"2017-12-13T22:00:35","date_gmt":"2017-12-14T03:00:35","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4116"},"modified":"2019-09-24T02:02:45","modified_gmt":"2019-09-24T06:02:45","slug":"survey-answer-bias","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/survey-answer-bias\/","title":{"rendered":"Order Up: Sequence and Bias"},"content":{"rendered":"<p>How great is it to be first? First dibs, prime cut, gold medal, world record, corner office &#8212; being first means you get it all. If you\u2019re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re second, well, you might just have to resort to the classic lines: <\/span><i><span style=\"font-weight: 400;\">First the worst, second the best\u2026<\/span><\/i><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Studies, though, are always trying to back up at least one side of every argument &#8212; if not both.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Looking at the impact of birth order on job success, <a title=\"Are CEOs More Likely to Be First-Borns?\" href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3029896\" target=\"_blank\">a recent study<\/a> found that it\u2019s good to be first. <a title=\"How Birth Order Relates to Job Success\" href=\"https:\/\/www.npr.org\/2017\/12\/01\/567688882\/how-birth-order-relates-to-job-success\" target=\"_blank\">Sure<\/a>, \u201cthey just have all kinds of advantages in life,\u201d but researchers also discovered that oldest children are more likely to become CEOs than their younger siblings. Anybody who recognizes that royal dynasties and family businesses often pass to the oldest son won\u2019t find this statistic too surprising. Still, do eldest children just deserve more? Are they always better qualified?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.sogolytics.com\/blog\/survey-answer-bias\/&#038;text=Researchers%20discovered%20that%20oldest%20children%20are%20more%20likely%20to%20become%20CEOs%20than%20younger%20siblings.&#038;via=Sogolytics&#038;related=Sogolytics' target='_blank'>Researchers discovered that oldest children are more likely to become CEOs than younger siblings. <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.sogolytics.com\/blog\/survey-answer-bias\/&#038;text=Researchers%20discovered%20that%20oldest%20children%20are%20more%20likely%20to%20become%20CEOs%20than%20younger%20siblings.&#038;via=Sogolytics&#038;related=Sogolytics' target='_blank' class='bctt-ctt-btn'>Click To Tweet<\/a><\/span>\n<div class=\"div-minispacer\"><\/div>\n<p>There\u2019s no question that the eldest child gets more attention from their parents. Of course, they just show up earlier, so they have plenty of time to accumulate all that love and good will and that kind of thing. But does this make them smarter? Better? Maybe not.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>An interesting exception uncovered in the same study is that there&#8217;s no apparent birth-order effect when the CEO is also the founder of the firm. Willingness to try new things and take more risks might actually be characteristics of later born children.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>What, they just want to see for themselves? Everything else is already taken so they have to venture forth? There\u2019s plenty of backing for this idea in all kinds of fairy tales and other stories. The third child, of course, is different, and wins the day in some unexpected way. Hip hip, hooray, happily ever after!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So, what to do? Keep in mind: order isn\u2019t everything. It can be great to be oldest or youngest, first or last. All kinds of other things matter, like skills, interests, training, and more. So, decide for yourself. Don\u2019t play favorites.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Easy to say, right? When shown a list, plenty of readers will choose the first (primacy bias!) or the last (recency bias!). Does it mean the other options are bad? Nope. It\u2019s just how the mind works sometimes.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It\u2019s easier to be fair when bias is eliminated. While this might not be so easy in a family, it\u2019s much easier in a survey. When you\u2019re worried about biasing participants,&nbsp;<a title=\"Answer Sequence Options\" href=\"https:\/\/www.sogolytics.com\/help\/how-to-set-up-answer-sequence\/\" target=\"_blank\">rotate or randomize display of answer options<\/a>. This ensures that answer order doesn\u2019t unfairly bias participants toward either the first or last options, allowing each answer to stand on its own merits.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So? Be fair. No matter the options or their order, give each a chance!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Want more about using answer sequence? <a title=\"Answer Sequence Options\" href=\"https:\/\/www.youtube.com\/watch?v=5exk_K6ooUs\" target=\"_blank\">Help yourself<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How great is it to be first? First dibs, prime cut, gold medal, world record, corner office &#8212; being first means you get it all. If you\u2019re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying. If you\u2019re second, well, you might just have to resort to the classic lines: First the worst, second the best\u2026 Studies, though, are always trying to back up at least one side of every argument &#8212; if not both. Looking at the impact of birth order on job success, a recent study found that it\u2019s good to be first. Sure, \u201cthey just have all kinds of advantages in life,\u201d but researchers also discovered that oldest children are more likely to become CEOs than their younger siblings. Anybody who recognizes that royal dynasties and family businesses often pass to the oldest son won\u2019t find this statistic too surprising. Still, do eldest children just deserve more? Are they always better qualified? There\u2019s no question that the eldest child gets more attention from their parents. Of course, they just show up earlier, so they have plenty of time to accumulate all that love and good will and that kind of thing. But does this make them smarter? Better? Maybe not. An interesting exception uncovered in the same study is that there&#8217;s no apparent birth-order effect when the CEO is also the founder of the firm. Willingness to try new things and take more risks might actually be [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[327,251,30,128,60],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Order Up: Sequence and Bias - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Whether it&#039;s birth order or answer option order, sequence matters. Are CEOs always eldest children? Do participants pick the first answer? Check your bias!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/survey-answer-bias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Order Up: Sequence and Bias - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Whether it&#039;s birth order or answer option order, sequence matters. Are CEOs always eldest children? Do participants pick the first answer? 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