{"id":4239,"date":"2018-01-09T11:59:07","date_gmt":"2018-01-09T16:59:07","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4239"},"modified":"2023-05-30T22:45:48","modified_gmt":"2023-05-31T02:45:48","slug":"technology-for-a-better-customer-experience","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/","title":{"rendered":"Why banks should ride the technology wave to provide a better customer experience"},"content":{"rendered":"

Today is the first day of the <\/span>Consumer Electronics Show<\/span><\/a> (CES) in Las Vegas, Nevada and I\u2019m excited to see all of the latest gadgets and hear about what\u2019s on the horizon for technology. <\/span>Some predictions<\/span><\/a> are already being made about what trends we can expect to dominate – think, robots, voice assistance, and self-driving cars. It\u2019s exciting to see what some of the world\u2019s most talented technologists are working on and it makes me wonder about the practical implications we\u2019ll have here in our day-to-day world.<\/span><\/p>\n

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This reminded me of a <\/span>blog<\/span><\/a> we published last Spring that discussed how community banks were faced with re-evaluating technology\u2019s role in serving their customers. And while new technology can complement how individuals interact with their banks and credit unions, it\u2019s can\u2019t replace the in-person, relationship-driven business model. Or can it?<\/span><\/p>\n

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\"Technology<\/a>More and more customers are utilizing digital tools to complete their banking transactions online. And because customers are doing everything on their own, many staff positions are no longer necessary. So perhaps the business model for community banks is shifting as a result of more technology.<\/span><\/p>\n

<\/div>\nIncorporate technology into your efforts by using online surveys to collect feedback. <\/a><\/span>Click To Tweet<\/a><\/span>\n
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Community banking represents a more traditional approach that is focused on customer relationships, however, those relationships are being continually reshaped by new technologies. Electronic and mobile banking offer new avenues for community banks to interact with their customers and to cut costs.  As millennial generation customers become a more important part of the customer base, community banks cannot choose to simply opt out from technological changes\u2014they must find ways to incorporate them into their business model.It\u2019s all about adapting to a changing industry.<\/span><\/p>\n

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One way community banks and credit unions can incorporate technology into their efforts is to use online surveys to collect feedback from their members. There are a variety of <\/span>survey topics<\/span><\/a> and the data that is collected can aid financial institutions in making future business decisions.<\/span><\/p>\n

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If you\u2019re interested in learning more, <\/span>visit our Financial Services<\/span><\/a> page or <\/span>send us a message<\/span><\/a>. In the meantime, I\u2019ll be tuning in to see all of the buzz at the Consumer Electronics Show and dreaming up ways of putting my <\/span>companion robot to work<\/span><\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Today is the first day of the Consumer Electronics Show (CES) in Las Vegas, Nevada and I\u2019m excited to see all of the latest gadgets and hear about what\u2019s on the horizon for technology. Some predictions are already being made about what trends we can expect to dominate – think, robots, voice assistance, and self-driving cars. It\u2019s exciting to see what some of the world\u2019s most talented technologists are working on and it makes me wonder about the practical implications we\u2019ll have here in our day-to-day world. This reminded me of a blog we published last Spring that discussed how community banks were faced with re-evaluating technology\u2019s role in serving their customers. And while new technology can complement how individuals interact with their banks and credit unions, it\u2019s can\u2019t replace the in-person, relationship-driven business model. Or can it? More and more customers are utilizing digital tools to complete their banking transactions online. And because customers are doing everything on their own, many staff positions are no longer necessary. So perhaps the business model for community banks is shifting as a result of more technology. Community banking represents a more traditional approach that is focused on customer relationships, however, those relationships are being continually reshaped by new technologies. Electronic and mobile banking offer new avenues for community banks to interact with their customers and to cut costs.  As millennial generation customers become a more important part of the customer base, community banks cannot choose to simply opt out from technological changes\u2014they […]<\/p>\n","protected":false},"author":17,"featured_media":5037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,1025],"tags":[176,103,60],"yoast_head":"\nWhy banks should ride the technology wave to provide a better customer experience - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Banks can incorporate technology into their efforts by using online surveys to collect feedback from their members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why banks should ride the technology wave to provide a better customer experience - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Banks can incorporate technology into their efforts by using online surveys to collect feedback from their members.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-09T16:59:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T02:45:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/cust-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lauren Franco\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/\",\"name\":\"Why banks should ride the technology wave to provide a better customer experience - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2018-01-09T16:59:07+00:00\",\"dateModified\":\"2023-05-31T02:45:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\"},\"description\":\"Banks can incorporate technology into their efforts by using online surveys to collect feedback from their members.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/technology-for-a-better-customer-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Why banks should ride the technology wave to provide a better customer experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\",\"name\":\"Lauren Franco\",\"description\":\"Famous for saying, \\\"I have an idea\\\", Lauren loves dreaming up new and exciting marketing campaigns. 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