{"id":4261,"date":"2018-01-17T22:00:44","date_gmt":"2018-01-18T03:00:44","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4261"},"modified":"2024-03-31T22:05:37","modified_gmt":"2024-04-01T02:05:37","slug":"why-most-surveys-suck-part-i","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-suck-part-i\/","title":{"rendered":"Why Most Surveys Suck – But Yours Don’t Have To: Part I"},"content":{"rendered":"

Before you\u2019ve written your first survey question, you\u2019ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn\u2019t happen on its own — nor should it, because planning a successful survey takes thoughtful preparation, execution, and follow through. Follow this blog series to learn why most surveys suck and to discover how you can start launching successful surveys.<\/p>\n

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\"surveys<\/a><\/p>\n

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Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People suggests beginning with the end in mind, and this habit lends itself particularly well to surveys. When you think about anything in life, surveys included, spend some time thinking about the end. As applied to surveys, the end doesn\u2019t simply mean reaching the end of the actual survey, but rather understanding and reaching the goal. Otherwise, what\u2019s the point?<\/p>\n

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Have you thought about your survey goal? If your goal is limited to \u201cobtain data\u201d and \u201crun the numbers\u201d you haven\u2019t put in the work. \u201cData-driven decisions\u201d comes off sounding like jargon when it\u2019s an empty idea — just like \u201cshifting the paradigm\u201d and \u201ccreating synergy\u201d used to pop up when nobody had a clue what to do. Worse, if you\u2019re planning a survey to check off the compliance box, you\u2019re probably just wasting everyone\u2019s time.<\/p>\n

<\/div>\nPlanning a survey to check off the compliance box? You\u2019re probably just wasting everyone\u2019s time. <\/a><\/span>Click To Tweet<\/a><\/span>\n
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The end goal of any survey<\/a> activity should be to strengthen an existing relationship or to start a new relationship. When you haven\u2019t thought beyond the goal of simply collecting data, your survey will fail. Surveys fail for three reasons: Trust Deficit, Gi-Go-itis, and Tunnel Vision.<\/p>\n

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Follow this series as we explore each reason surveys fail and provide suggestions and tips for conducting successful surveys. Check out Part II<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Before you\u2019ve written your first survey question, you\u2019ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn\u2019t happen on its own — nor should it, because planning a successful survey takes thoughtful preparation, execution, and follow through. Follow this blog series to learn why most surveys suck and to discover how you can start launching successful surveys. Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People suggests beginning with the end in mind, and this habit lends itself particularly well to surveys. When you think about anything in life, surveys included, spend some time thinking about the end. As applied to surveys, the end doesn\u2019t simply mean reaching the end of the actual survey, but rather understanding and reaching the goal. Otherwise, what\u2019s the point? Have you thought about your survey goal? If your goal is limited to \u201cobtain data\u201d and \u201crun the numbers\u201d you haven\u2019t put in the work. \u201cData-driven decisions\u201d comes off sounding like jargon when it\u2019s an empty idea — just like \u201cshifting the paradigm\u201d and \u201ccreating synergy\u201d used to pop up when nobody had a clue what to do. Worse, if you\u2019re planning a survey to check off the compliance box, you\u2019re probably just wasting everyone\u2019s time. The end goal of any survey activity should be to strengthen an existing relationship or to start a new relationship. When you haven\u2019t thought beyond the […]<\/p>\n","protected":false},"author":17,"featured_media":5051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,75],"tags":[211,256,60,361,257],"yoast_head":"\nWhy Most Surveys Suck - But Yours Don't Have To: Part I - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"A lot of surveys suck because they are too long, confusing, and don't ask the right questions. 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