{"id":4270,"date":"2018-01-22T22:00:45","date_gmt":"2018-01-23T03:00:45","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4270"},"modified":"2021-05-06T06:06:11","modified_gmt":"2021-05-06T10:06:11","slug":"why-most-surveys-part-ii","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/","title":{"rendered":"Why Most Surveys Suck – But Yours Don’t Have To: Part II"},"content":{"rendered":"

Last week we introduced a new series, \u201cWhy Most Surveys Suck – But Yours Don\u2019t Have To<\/a>\u201d and this week we\u2019re breaking down the first reason, Trust Deficit.<\/p>\n

<\/div>\n

What causes a trust deficit? Well, survey fatigue, apathy, and cynicism all contribute.<\/p>\n

<\/div>\n

Your goal should be to build trust with key stakeholders and a survey is your tool to accomplish this. A good survey is a dialogue, a conversation that develops with each question creating expectations. The survey administrator must anticipate concerns, and set and manage expectations. Let\u2019s look at an example: <\/p>\n

<\/div>\n

Weak survey question<\/strong>:<\/p>\n

\u201cDo you support continuing Program X?\u201d<\/p>\n

<\/div>\n

Stakeholders with an already skewed perception<\/strong>:<\/p>\n

\u201cThey\u2019ll discontinue Program X if a majority votes against it.\u201d<\/p>\n

<\/div>\n

\u201cThey never listen to what we say in those surveys.\u201d<\/p>\n

<\/div>\n

Build trust instead by asking<\/strong>:<\/p>\n

\u201cProgram X was funded by a grant which runs out next year. The program can continue only if we can find additional funds which we are actively seeking. Please rate the effectiveness of Program X in the following areas\u2026\u201d<\/p>\n

<\/div>\nThe first steps in making a survey successful begin with the end. <\/a><\/span>Click To Tweet<\/a><\/span>\n
<\/div>\n

The first steps in making a survey successful begin with the end. Define the goal and then focus on building trust throughout the whole process. When participants are engaged and trusting, they offer thoughtful, honest answers and complete your survey, giving you better response rates and actionable data.<\/p>\n

<\/div>\n

If you have concerns about whether or not you\u2019ve built the trust you need to conduct a successful survey, we are happy to talk it through with you. Sign up for a one-on-one call<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week we introduced a new series, \u201cWhy Most Surveys Suck – But Yours Don\u2019t Have To\u201d and this week we\u2019re breaking down the first reason, Trust Deficit.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[211,256,60,361,257],"yoast_head":"\nWhy Most Surveys Suck - But Yours Don't Have To: Part II - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Part II of Why Most Surveys Suck but Yours Don't Have Too evaluates what causes a trust deficit and how to avoid or repair the situation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Most Surveys Suck - But Yours Don't Have To: Part II - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Part II of Why Most Surveys Suck but Yours Don't Have Too evaluates what causes a trust deficit and how to avoid or repair the situation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T03:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-06T10:06:11+00:00\" \/>\n<meta name=\"author\" content=\"Lauren Franco\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/\",\"name\":\"Why Most Surveys Suck - But Yours Don't Have To: Part II - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2018-01-23T03:00:45+00:00\",\"dateModified\":\"2021-05-06T10:06:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\"},\"description\":\"Part II of Why Most Surveys Suck but Yours Don't Have Too evaluates what causes a trust deficit and how to avoid or repair the situation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-most-surveys-part-ii\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Why Most Surveys Suck – But Yours Don’t Have To: Part II\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/833abfafb9f81f7605cfed5119ef4f28\",\"name\":\"Lauren Franco\",\"description\":\"Famous for saying, \\\"I have an idea\\\", Lauren loves dreaming up new and exciting marketing campaigns. 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