{"id":4408,"date":"2018-03-20T09:42:52","date_gmt":"2018-03-20T13:42:52","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4408"},"modified":"2021-05-17T09:53:22","modified_gmt":"2021-05-17T13:53:22","slug":"big-banks-overtake-credit-unions-in-satisfaction","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/","title":{"rendered":"Big Banks = Big Satisfaction?"},"content":{"rendered":"

While some may have a negative association with ‘Big’ anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking credit unions in customer satisfaction.<\/p>\n

<\/div>\n

Many credit union members may feel their experience is local and personalized, but is bigger better – and do enough members feel that way to make a difference?<\/p>\n

<\/div>\n

Credit unions can enhance their reputation for excellent customer service by connecting with members, asking for feedback, and, most importantly, acting on it. Members feel valued, their loyalty grows, and everyone benefits.<\/p>\n

<\/div>\n

Credit unions pride themselves on strong member relations, hands-on service, individual attention. Recently, however, Big Banks are delivering the better customer experience. In spite of their size, they stay in touch with their customers\u2019 needs, which allows them to create programs, services and technology that meets customer expectations.<\/p>\n

<\/div>\n

To avoid losing members to large banking institutions, credit unions need to deploy the same approach. Sogolytics gives credit unions an easy to use, cost-effective platform to engage members and gather instructive insights about their experience. Send a timely follow-up email after a service interaction. Automate online feedback pop-ups. Regularly distribute detailed surveys targeting long-standing members.<\/p>\n

<\/div>\n

With a multidimensional understanding of the member experience, credit unions can deliver communications, products, and services tailored precisely to their member\u2019s needs and expectations. Just like the Big Banks do.<\/p>\n

<\/div>\n

Enhance your conversation. Get started today with a credit union-focused webinar<\/a> or check out our financial services sample surveys<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

While some may have a negative association with ‘Big’ anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking credit unions in customer satisfaction. Many credit union members may feel their experience is local and personalized, but is bigger better – and do enough members feel that way to make a difference? Credit unions can enhance their reputation for excellent customer service by connecting with members, asking for feedback, and, most importantly, acting on it. Members feel valued, their loyalty grows, and everyone benefits. Credit unions pride themselves on strong member relations, hands-on service, individual attention. Recently, however, Big Banks are delivering the better customer experience. In spite of their size, they stay in touch with their customers\u2019 needs, which allows them to create programs, services and technology that meets customer expectations. To avoid losing members to large banking institutions, credit unions need to deploy the same approach. Sogolytics gives credit unions an easy to use, cost-effective platform to engage members and gather instructive insights about their experience. Send a timely follow-up email after a service interaction. Automate online feedback pop-ups. Regularly distribute detailed surveys targeting long-standing members. With a multidimensional understanding of the member experience, credit unions can deliver communications, products, and services tailored precisely to their member\u2019s needs and expectations. Just like the Big Banks do. Enhance your conversation. Get started today with a credit union-focused webinar or check out our financial services sample surveys.<\/p>\n","protected":false},"author":19,"featured_media":5078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[105,216,258,251,60],"yoast_head":"\nBig Banks = Big Satisfaction? - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"While big banks capitalize on automating personalized service, credit unions can employ similar strategies at a minimal cost to extend the red carpet!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Banks = Big Satisfaction? - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"While big banks capitalize on automating personalized service, credit unions can employ similar strategies at a minimal cost to extend the red carpet!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T13:42:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-17T13:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/03\/financial-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Heatherington\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/\",\"name\":\"Big Banks = Big Satisfaction? - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2018-03-20T13:42:52+00:00\",\"dateModified\":\"2021-05-17T13:53:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628\"},\"description\":\"While big banks capitalize on automating personalized service, credit unions can employ similar strategies at a minimal cost to extend the red carpet!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/big-banks-overtake-credit-unions-in-satisfaction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Big Banks = Big Satisfaction?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/a56d386384e2cf7f081b1eaa3d7b6628\",\"name\":\"Ann Heatherington\",\"description\":\"Wanna debate why the Oxford comma is\/isn't redundant? 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