{"id":46903,"date":"2019-10-03T10:01:03","date_gmt":"2019-10-03T14:01:03","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=46903"},"modified":"2023-11-30T06:43:42","modified_gmt":"2023-11-30T11:43:42","slug":"share-what-you-learn-delivering-data-from-surveys","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/share-what-you-learn-delivering-data-from-surveys\/","title":{"rendered":"Share What You Learn: Delivering Data from Surveys"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Surveys are great tools for gathering the views of employees, customers, patients, students, residents, and just about everyone else. However, many companies lose sight of the true value of the survey.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">The real value isn\u2019t conducting the survey itself; it is derived from <\/span><i><span style=\"font-weight: 400;\">what we do with the results<\/span><\/i><span style=\"font-weight: 400;\">. One crucial aspect of surveying\u2014sharing the results with participants\u2014is often overlooked, even though this simple step can dramatically improve the overall impact of your fact-finding mission.\u00a0\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">With that in mind, we\u2019ve put together this post examining:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What the benefits of sharing survey results are, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to maximize them by sharing results the right way.<\/span><\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<h2><b>What are the benefits of sharing survey results?<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">Builds trust<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sharing results gives credibility to the process of data gathering. It demonstrates a genuine willingness to take feedback on board.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">In contrast, when results are not shared, participants may wonder whether the results are being ignored &#8211;\u00a0 or worse, deliberately hidden. <\/span><a href=\"https:\/\/www.slideshare.net\/ekolsky\/cx-for-executives\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">With 11% of customer churn avoidable through <\/span><i><span style=\"font-weight: 400;\">communicating <\/span><\/i><span style=\"font-weight: 400;\">with unhappy customers<\/span><\/a><span style=\"font-weight: 400;\">, sharing negative feedback and showing that you\u2019re willing to act on it can make a real difference to retention rates.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Boosts loyalty and performance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A culture of listening and acting on feedback can inspire loyalty in stakeholders, and significantly boost the reputation of any company, organization, business, or brand. In terms of engagement in the workplace,<\/span> <a href=\"https:\/\/www.forbes.com\/sites\/nazbeheshti\/2019\/01\/16\/10-timely-statistics-about-the-connection-between-employee-engagement-and-wellness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">employees who feel listened-to are <\/span><span style=\"font-weight: 400;\">4.6 times more likely to feel they can reach their full potential at work<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Improves future response rates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The effectiveness of a survey depends on the response rate; a higher response rate leads to data that\u2019s more accurate, and greater accuracy leads to greater potential benefits.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Sharing results can motivate people to continue to take part in surveys in two ways. First, it helps them feel that their participation is genuinely valuable, not just another pointless box-ticking exercise.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Second, people are curious: they want to see how their views compare to those of others. Knowing that they\u2019ll have access to the results can be an incentive to take part in the first place.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Encourages honest answers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People will put more effort into giving candid answers when <\/span><b>they believe their responses will have a real impact<\/b><span style=\"font-weight: 400;\">. Conversely, when<\/span> <span style=\"font-weight: 400;\">respondents feel like a questionnaire is ultimately pointless, <\/span><a href=\"https:\/\/community.questback.com\/s\/article\/Honesty-in-survey-responses\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">over a quarter of participants may not bother sharing what they really think<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Sharing results is a crucial step in demonstrating that honesty is highly valued. Without that understanding, there\u2019s no incentive for participants to add real value to the survey.\u00a0<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><b>Sharing survey results for maximum impact<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">Thank everyone for taking part<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Extending thanks to survey respondents is one of the simplest (and possibly most important) things you can do to encourage future participation. Send a personalized thank you message immediately after the survey closes, and then again when you\u2019re sharing the results.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Provide a timeline<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping survey participants informed on when and how you plan to share results will help boost participation rates.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Make a timeline part of your survey announcement: provide an approximate date for result sharing and do your best to stick to it. Aim to share the results as quickly as possible, while the topic is still fresh in people\u2019s minds.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Focus on the most important information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When sharing the results, focus on <\/span><b>key information<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Include a brief introduction that reiterates why the survey was conducted, followed by an overview of the main findings. Highlight the most favorable and the least favorable results and put them in the context of existing objectives and goals.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">When relevant, you could also compare the results to previous surveys and to external benchmarks to assess progress. Always include an action plan with details on what actions will be taken as a result of the survey.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Present the findings in a user-friendly way<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As far as possible, present your results in succinct sections and illustrate the data using graphs and images. Keeping it simple and using visuals helps people grasp the information faster and remember it for longer.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Focus on solutions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes surveys reveal that there\u2019s a lot of room for improvement. While you shouldn\u2019t shy away from sharing negative results (acknowledging issues shows that you\u2019re not afraid to tackle problems head on), try to stay upbeat and frame the results as a starting point for positive change.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Focusing on finding solutions, rather than on assigning blame, encourages greater involvement when the next survey comes around.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<h3><span style=\"font-weight: 400;\">Encourage further discussion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The end of the survey doesn\u2019t need to mean the end of useful feedback. You can gain more valuable information by inviting participants to discuss the results, take part in focus groups, and submit ideas and suggestions.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">And finally, repeating the whole process on a regular basis will reveal how much progress is being made, and which actions are having the greatest effect. So go on and send out a survey, listen to the answers, share what you\u2019ve learned, and take action!<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<div class=\"bottom--blog-banner\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"bottom--blog-banner-1 alignnone\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/release-banner-bottom-new.png\" alt=\"Delivering data surveys\" width=\"886\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"text-float text-float-1\">#SoGoGetExcited!<\/p>\n<p class=\"text-float text-float-2\">Ready to get your own results? Get a <a class=\"lct_radbtn\">customized demo<\/a> today and get started on your next project!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Surveys are great tools for gathering the views of employees, customers, patients, students, residents, and just about everyone else. However, many companies lose sight of the true value of the survey.\u00a0 The real value isn\u2019t conducting the survey itself; it is derived from what we do with the results. One crucial aspect of surveying\u2014sharing the results with participants\u2014is often overlooked, even though this simple step can dramatically improve the overall impact of your fact-finding mission.\u00a0\u00a0 With that in mind, we\u2019ve put together this post examining:\u00a0 What the benefits of sharing survey results are, and How to maximize them by sharing results the right way. What are the benefits of sharing survey results? Builds trust Sharing results gives credibility to the process of data gathering. It demonstrates a genuine willingness to take feedback on board.\u00a0 In contrast, when results are not shared, participants may wonder whether the results are being ignored &#8211;\u00a0 or worse, deliberately hidden. With 11% of customer churn avoidable through communicating with unhappy customers, sharing negative feedback and showing that you\u2019re willing to act on it can make a real difference to retention rates.\u00a0 Boosts loyalty and performance A culture of listening and acting on feedback can inspire loyalty in stakeholders, and significantly boost the reputation of any company, organization, business, or brand. In terms of engagement in the workplace, employees who feel listened-to are 4.6 times more likely to feel they can reach their full potential at work.\u00a0 Improves future response rates The effectiveness of a survey [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":5048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[92,93,71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Share What You Learn: Delivering Data from Surveys - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"What happens with your survey data? Make the most of your resuls by sharing what you&#039;ve learned and taking action! 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