{"id":48011,"date":"2020-06-16T22:26:09","date_gmt":"2020-06-17T02:26:09","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=48011"},"modified":"2020-06-16T22:30:53","modified_gmt":"2020-06-17T02:30:53","slug":"in-a-world-without-answers-navigating-uncertainty-and-winning","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/in-a-world-without-answers-navigating-uncertainty-and-winning\/","title":{"rendered":"In A World Without Answers: Navigating Uncertainty and Winning"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As citizens of the 21<\/span><span style=\"font-weight: 400;\">st<\/span><span style=\"font-weight: 400;\"> century, we\u2019re used to having vast amounts of information at our fingertips at all times. With access to an electronic device and an internet connection, we are usually able to find answers to even the most obscure questions, as well as valuable advice on a large range of topics from personal finances to healthcare.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Of course, the rapidly changing state of the world means that we are often still left confused. With global crises seeming to be a regular feature of our lives for the past few years, we\u2019ve seen more and more decisions made on emerging situations that don\u2019t have sufficient data to support them. Novel circumstances tend to come with a lack of reliable data, and often the advice we\u2019re given is inconsistent. In circumstances like the current COVID-19 pandemic, for instance, no one can say for sure whether this upheaval will be short lived and we\u2019ll be back to normal soon, or whether we\u2019re merely at the beginning of a long process of adjustments to how we live our lives.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Against this backdrop of uncertainty, even going to a grocery store is suddenly more complicated than it used to be. How then do we make decisions when the stakes are higher? If even governments have made deadly mistakes with access to the brightest of minds and the best available data, how can we as individuals hope to make good choices and plan for the future when there isn\u2019t sufficient data?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48013\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/manuel-will-dXvKcgYqYSg-unsplash-1024x683.jpg\" alt=\"making decisions in the dark\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/manuel-will-dXvKcgYqYSg-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/manuel-will-dXvKcgYqYSg-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/manuel-will-dXvKcgYqYSg-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/manuel-will-dXvKcgYqYSg-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/manuel-will-dXvKcgYqYSg-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why we\u2019re not (completely) in the dark<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In an ideal world, we\u2019ll always have solid data to base our decisions on. Unfortunately, the world at present is far from ideal. But rather than curl up in a fetal position and hope that the crisis will be over tomorrow, somehow we\u2019ve got to make the best of the difficult circumstances we\u2019re in. We could do worse than learn more about intuition.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">While \u2018trusting your gut\u2019 sounds like a New Agey concept, science recognizes \u2018gut feelings\u2019 as a real and measurable phenomenon \u2013\u00a0<\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/bdm.1903\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">not the opposite of logical thinking<\/span><\/a><span style=\"font-weight: 400;\"> but more of a different style of information processing that runs alongside and complements our conscious thought processes.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Studies on\u00a0<\/span><a href=\"https:\/\/time.com\/4721715\/phenomena-annie-jacobsen\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">soldiers<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.cam.ac.uk\/research\/news\/gut-feelings-help-make-more-successful-financial-traders\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">stock traders<\/span><\/a><span style=\"font-weight: 400;\"> and\u00a0<\/span><a href=\"http:\/\/news.mit.edu\/2018\/doctors-rely-gut-feelings-decision-making-0720\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">doctors<\/span><\/a><span style=\"font-weight: 400;\"> suggest intuition is especially helpful in steering us away from danger and helping us avoid costly mistakes in uncertain, high-risk and high-stakes situations. However, using intuition also appears to pay dividends in the slower-paced fields such as\u00a0<\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0743016717303959\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">farming<\/span><\/a><span style=\"font-weight: 400;\">. The caveat is that intuition appears to offer the highest value once we\u2019ve accumulated a lot of experience in a field.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Studies also suggest that intuitive abilities can be boosted through practice. In other words, while intuition can\u2019t replace analytical thinking and isn\u2019t a quick fix to our indecision dilemmas, it is something worth paying attention to and even putting effort into developing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Decision making in an uncertain world<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s unnerving to make decisions during a time of confusion, misinformation and uncertainty. But delaying decisions until we have more clarity is not always desirable, or even possible. Sometimes procrastinating on a choice simply takes it out of our hands, as the options eventually expire. At other times the stress and anxiety of living in indecision may be too much \u2013 as anyone who has ever experienced analysis paralysis can testify.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Make peace with uncertainty<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Accustomed as we are to making decisions based on the best available facts, we may need to downgrade to making \u2018good enough\u2019 decisions until things stabilize, more answers emerge, and we can begin to make more accurate predictions.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">If fear of the unknown comes between you and your ability to make a decision, draft worst-case scenario plans. What are the worst things that could happen? How would you deal with them? Where would you get support? While agonizing over a choice saps our energy, making <\/span><i><span style=\"font-weight: 400;\">one <\/span><\/i><span style=\"font-weight: 400;\">choice (not necessarily the <\/span><i><span style=\"font-weight: 400;\">best<\/span><\/i><span style=\"font-weight: 400;\">) can reduce anxiety significantly. Instead of investing our time and energy into drafting endless pros and cons lists, and seeking out other people\u2019s opinions, we can channel that same energy into taking action and making the most of our decision.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48012\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/javier-allegue-barros-C7B-ExXpOIE-unsplash-1024x683.jpg\" alt=\"making decisions in uncertain times\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/javier-allegue-barros-C7B-ExXpOIE-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/javier-allegue-barros-C7B-ExXpOIE-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/javier-allegue-barros-C7B-ExXpOIE-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/javier-allegue-barros-C7B-ExXpOIE-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/javier-allegue-barros-C7B-ExXpOIE-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Reduce decision fatigue with premade choices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Wrestling with various small choices on a regular basis can demand a surprisingly large amount of mental energy under normal conditions, let alone during a global pandemic. We can save much of that mental power for the more difficult and important decisions by \u2018automating\u2019 smaller decisions.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">We can do this by turning to implementation intentions. Usually these are utilized to help us meet goals (like writing a book, or getting fit), but the same \u2018if&#8230; then\u2019 rules can also help us simplify our lives when things get overwhelming. Make up your own rules, assigning a specific time and\/or place for actions.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">For example: <\/span><i><span style=\"font-weight: 400;\">If it\u2019s raining when I wake up in the morning, then I will do yoga at home before breakfast. If it\u2019s not raining when I wake up in the morning, then I will go out for a bike ride.<\/span><\/i><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">You could even harness implementation intention to train your intuitive abilities: <\/span><i><span style=\"font-weight: 400;\">If a choice is trivial<\/span><\/i><span style=\"font-weight: 400;\"> (Which shirt should I wear to my home office today?), <\/span><i><span style=\"font-weight: 400;\">then I will make an instant decision based on what feels \u2018right\u2019.<\/span><\/i><span style=\"font-weight: 400;\"> For bigger decisions, try giving yourself a deadline: <\/span><i><span style=\"font-weight: 400;\">If I haven\u2019t made a decision about this in a week, then I will make myself choose.<\/span><\/i><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Of course, while navigating these unpredictable times, no amount of advice can guarantee that you won\u2019t make bad decisions. But then again, even teams of scientists can\u00a0<\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/2515245917747646\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">draw starkly different conclusions with access to the same sets of data<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">So if having access to <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">necessary information still doesn\u2019t mean you\u2019ll reach the right conclusion, then you can\u2019t beat yourself up during a time of near-total uncertainty. All you can do is keep putting one foot ahead of the other: ask questions, trust and develop your intuition, and keep on making decisions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As citizens of the 21st century, we\u2019re used to having vast amounts of information at our fingertips at all times. With access to an electronic device and an internet connection, we are usually able to find answers to even the most obscure questions, as well as valuable advice on a large range of topics from personal finances to healthcare. Of course, the rapidly changing state of the world means that we are often still left confused. With global crises seeming to be a regular feature of our lives for the past few years, we\u2019ve seen more and more decisions made on emerging situations that don\u2019t have sufficient data to support them. Novel circumstances tend to come with a lack of reliable data, and often the advice we\u2019re given is inconsistent. In circumstances like the current COVID-19 pandemic, for instance, no one can say for sure whether this upheaval will be short lived and we\u2019ll be back to normal soon, or whether we\u2019re merely at the beginning of a long process of adjustments to how we live our lives. Against this backdrop of uncertainty, even going to a grocery store is suddenly more complicated than it used to be. How then do we make decisions when the stakes are higher? If even governments have made deadly mistakes with access to the brightest of minds and the best available data, how can we as individuals hope to make good choices and plan for the future when there isn\u2019t sufficient data? &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":5069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,75],"tags":[482,415,19,481],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In A World Without Answers: Navigating Uncertainty and Winning - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Despite living in the &quot;Age of Information,&quot; there&#039;s still much we don&#039;t know. 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