{"id":48049,"date":"2020-06-20T22:36:15","date_gmt":"2020-06-21T02:36:15","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=48049"},"modified":"2024-02-23T05:06:28","modified_gmt":"2024-02-23T10:06:28","slug":"how-dramatic-events-like-covid-19-change-habits","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-dramatic-events-like-covid-19-change-habits\/","title":{"rendered":"How Dramatic Events Change Habits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There may be a silver lining in the COVID-19 situation. These challenging times are having an indelible impression on us. Some of it for the better. In fact, science tells us that moments of strong emotional response help trigger change. Perhaps this pandemic represents an opportunity for improvement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some of the habit changes in response to the coronavirus come as no surprise. An ongoing <\/span><a href=\"https:\/\/news.usc.edu\/166834\/coronavirus-survey-usc-behavior-changes-health-economic-fallout\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">University of Southern California study<\/span><\/a><span style=\"font-weight: 400;\"> found \u201cmost people are taking some action.\u201d Respondents reported:<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">washing their hands or using sanitizer more often than before (85%)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">following social distancing guidelines (61%)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">stockpiling food and water (22%)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yet other behavioral changes are predicted as well. Researchers interviewed by<\/span> <a href=\"https:\/\/www.discovermagazine.com\/health\/how-the-covid-19-pandemic-will-change-the-way-we-live\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Discovery magazine<\/span><\/a><span style=\"font-weight: 400;\"> suggested COVID-19 is likely to prompt people to disinfect surfaces more often and greet each other differently (the automatic hug or handshake may be reconsidered). Additionally, our view of work and the necessity to meet in person will change. Employees are much more likely to question, \u201cdoes this require a face-to-face meeting?\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis is, in many ways, like fighting a war. The enemy is the disease,\u201d said Cornell University political scientist Suzanne Mettler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">History shows us the changes can persist. After the<\/span> <span style=\"font-weight: 400;\">1918 influenza pandemic<\/span><span style=\"font-weight: 400;\">, which killed about 675,000 people in the U.S., covering a cough became common etiquette in America. In India, the ramifications were larger. Frustration with British colonial rulers who failed to protect people from the 1918 flu saw a surge in support for Gandhi\u2019s call for independence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48052\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1208508344-1024x683.jpg\" alt=\"covid-19 changing habits\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1208508344-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1208508344-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1208508344-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1208508344-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1208508344-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Attributing the Changed Attitudes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are many different theories to explain our changing attitudes and behaviors, especially in times of duress.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/osf.io\/preprints\/socarxiv\/7pykj\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Prospect theory<\/span><\/a><span style=\"font-weight: 400;\">, for instance, suggests our view of the chances of coronavirus losses impacts our response to interventions. A 2020 study in the US and Netherlands found that framing the pandemic in terms of lives lost elicited stronger negative emotions, such as frustration and powerlessness. This undermined support of preventions. Yet, when the pandemic was framed in terms of gains, people were more supportive of the strict preventative measures taken worldwide.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Frightening, infuriating, or tragic events leave \u201cdetailed memories in our brains,\u201d according to <\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/changepower\/201007\/does-it-take-tragedy-trigger-habit-change\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Psychology Today<\/span><\/a><span style=\"font-weight: 400;\">. \u201cEvolutionary biologists believe that our brains do this to help us survive\u2014&#8217;Remember this event! Avoid it from now on!\u2019 This is how powerful emotions can make us determined to change and to take action steps toward a better path.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Yale health psychologist Valeria Martinez-Kaigi told <\/span><i><span style=\"font-weight: 400;\">Discovery<\/span><\/i><span style=\"font-weight: 400;\"> that \u201cfear-based behavior modification is not proven to be sustainable.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Sustainable change requires humans to go through five stages of change, according to Carlo DiClemente and James O. Prochaska. The two psychologists developed the<\/span> <a href=\"http:\/\/sphweb.bumc.bu.edu\/otlt\/MPH-Modules\/SB\/BehavioralChangeTheories\/BehavioralChangeTheories6.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Transtheoretical Model of Change<\/span><\/a><span style=\"font-weight: 400;\"> studying people who were trying to quit smoking. This model suggests change involves:<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Precontemplation \u2014 not yet recognizing the need to change<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contemplation \u2014 aware of the consequences of not changing, but not ready yet to change<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preparation \u2014 establishing a plan of change<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Action \u2014 putting the plan in motion, change begins to happen now<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintenance \u2014 monitoring progress, planning ahead to address challenges\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This represents only a sampling of the many different views on motivating and maintaining change. This is a multidisciplinary area of research examining the reasons, processes and practices involved in how humans adapt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, it\u2019s safe to predict that the global lockdown and anxiety around COVID-19 will have complex effects on global, digital, environmental and economic change.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Change Among Employees<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Armed with the knowledge that COVID-19 is likely to change us in short-term and lasting ways, organizations can better prepare. Understanding some of the many factors that influence successful habit change, a business can have greater influence in areas it wants to actively address.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Organizations are now being allowed to return to the work environment in many places. The business is making changes, though. These could include providing greater access to disinfectants, reducing number of people allowed in a conference room, or introducing a clean desk policy to aid more frequent disinfecting and cleaning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It helps to know that people respond differently to change messages depending on who delivers the news. Consider the situation in Liberia where the deadly Ebola outbreak killed nearly 5,000 people. Government officials tried to educate people to make changes, but it was neighborhood volunteers who had the greater impact. Lily Tsai, <\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/0010414019897698\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a MIT political behavioral scientist<\/span><\/a> <span style=\"font-weight: 400;\">concluded \u201cresidents found neighbors more credible partly because their connections to the community made them more accountable.\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Trying to get everyone to wear masks at work? Don\u2019t rely only on a corporate memo. Make masks readily available at the entrances to the building, and get volunteers in the office to endorse the effort.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Small \u201cnudges\u201d can help motivate change too. \u201cSmall visual cues, brief reminders, or tiny changes in people\u2019s surroundings can change their actions.\u201d Susan Michie, director of University College London\u2019s Centre for Behaviour Change suggested in <\/span><a href=\"https:\/\/www.sciencemag.org\/news\/2020\/04\/crushing-coronavirus-means-breaking-habits-lifetime-behavior-scientists-have-some-tips\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Science<\/span><\/a><span style=\"font-weight: 400;\"> that marking lines demonstrating what six-foot spacing looks like could be a sufficient clue to support social distancing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48053\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1221650337-1024x768.jpg\" alt=\"social distancing\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1221650337-1024x768.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1221650337-300x225.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1221650337-768x576.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1221650337-50x37.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/GettyImages-1221650337.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Responding to Customer\/Client Needs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Reacting to the coronavirus outbreak, organizations also needed to respond differently to customer and client needs. Rising to the occasion is one thing. But, with additional training and skills development, your people may be able to maintain new habits that had a positive impact for your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Customer attitudes<\/span><\/a><span style=\"font-weight: 400;\"> and behaviors are changing fundamentally, too, says Accenture. \u201cPeople are living differently, buying differently and in many ways, thinking differently.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In terms of shopping habits, the consulting firm predicts the<\/span> <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/consumer-goods-services\/coronavirus-consumer-behavior-research\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">following trends<\/span><\/a> <span style=\"font-weight: 400;\">will persist:<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ever-increasing focus on health<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rise in conscious consumption<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Growing love for local<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">More broadly, the increased embrace of technology is likely to remain as well in the new virtual workplace and in how we spend our leisure time.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With all this change, organizations need to redefine their relationships with consumers, customers, vendors, and <\/span><a href=\"https:\/\/www.sogolytics.com\/employee-satisfaction-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">employees<\/span><\/a><span style=\"font-weight: 400;\">. Habits can be broken, and they are. Reconsider products and services to take advantage of this opportunity for rethinking purpose and reimagining ways of work.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sogolytics.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sogolytics<\/span><\/a><span style=\"font-weight: 400;\"> offers a comprehensive, secure platform to help you understand CX, EX, and more. Learn more about employee habits and changing customer needs with our<\/span> <a href=\"https:\/\/www.sogolytics.com\/survey-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">online surveys<\/span><\/a><span style=\"font-weight: 400;\"> and polls.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There may be a silver lining in the COVID-19 situation. These challenging times are having an indelible impression on us. Some of it for the better. In fact, science tells us that moments of strong emotional response help trigger change. Perhaps this pandemic represents an opportunity for improvement. &nbsp; Some of the habit changes in response to the coronavirus come as no surprise. An ongoing University of Southern California study found \u201cmost people are taking some action.\u201d Respondents reported: washing their hands or using sanitizer more often than before (85%) following social distancing guidelines (61%) stockpiling food and water (22%) Yet other behavioral changes are predicted as well. Researchers interviewed by Discovery magazine suggested COVID-19 is likely to prompt people to disinfect surfaces more often and greet each other differently (the automatic hug or handshake may be reconsidered). Additionally, our view of work and the necessity to meet in person will change. Employees are much more likely to question, \u201cdoes this require a face-to-face meeting?\u201d &nbsp; \u201cThis is, in many ways, like fighting a war. The enemy is the disease,\u201d said Cornell University political scientist Suzanne Mettler. &nbsp; History shows us the changes can persist. After the 1918 influenza pandemic, which killed about 675,000 people in the U.S., covering a cough became common etiquette in America. In India, the ramifications were larger. Frustration with British colonial rulers who failed to protect people from the 1918 flu saw a surge in support for Gandhi\u2019s call for independence. &nbsp; &nbsp; Attributing the [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":5069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,156,75],"tags":[487,415,351,385,488,486],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Dramatic Events Change Habits - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"COVID-19 is challenging humans worldwide, and is likely to prompt both short-term and sustainable change. 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She\u2019s a Charlotte, NC-based, Canadian ex-pat, with a M.A. in Journalism and a M.F.A. in Creative Writing. She\u2019ll leave the quantitative data analysis to the experts!\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/jgoddu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Dramatic Events Change Habits - Sogolytics Blog","description":"COVID-19 is challenging humans worldwide, and is likely to prompt both short-term and sustainable change. 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