{"id":48104,"date":"2020-06-26T18:50:23","date_gmt":"2020-06-26T22:50:23","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=48104"},"modified":"2025-01-23T05:39:17","modified_gmt":"2025-01-23T10:39:17","slug":"the-advantages-of-disaster","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/","title":{"rendered":"The Advantages of Disaster: Self-Reliance and Preparation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The first images that come to mind when people hear the word \u201cdisaster\u201d are often pictures of Mother Nature wreaking havoc. But disaster can arrive in different ways. Chemical spills, fires, hackers, tech failures, and network infiltrations can all cause major disruptions in business, too.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Now we also have viral pandemics. The global coronavirus crisis has shown us that disaster can come in forms we\u2019d never imagined. Perhaps most importantly, it has shown us that, when planning for disasters, we have to consider events that were previously not on our radars. The last pandemic approaching similar proportions happened\u00a0<\/span><a href=\"https:\/\/www.cdc.gov\/museum\/timeline\/covid19.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">in the early 20th century<\/span><\/a><span style=\"font-weight: 400;\">, and the way businesses operate has changed a lot since then. As a result, the COVID-19 pandemic has proven to be uncharted territory for most.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Even if we can\u2019t foresee every possible disruption, though, we can still plan proactively and try to ensure that our businesses are protected. Self-reliance and preparation can go a long way toward safeguarding operations; they can help your business continue operating and providing reliable customer service until things return to normal. Here are some steps you can take:<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><b>1. Conduct a risk-assessment and business-impact analysis<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Disasters\u00a0<\/span><a href=\"https:\/\/www.cio.com\/article\/3544291\/9-steps-to-a-successful-risk-assessment.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">can\u2019t always be averted<\/span><\/a><span style=\"font-weight: 400;\"> (or as COVID-19 has shown, predicted), but you can mitigate their effects if you\u2019re armed with knowledge and a plan. Understanding your risks can help you decide what to do to avoid the devastating effects associated with all disasters.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List every possible vulnerability your business faces and define each as an internal or external risk, so you know what you might be up against. (Keep in mind that external risks are harder to control.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rank these vulnerabilities according to how likely each is to occur. For example, businesses in the southeastern U.S. would rank hurricanes higher on the list, while California businesses would rank earthquakes and wildfires higher.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outline which of your assets are at risk and<\/span><a href=\"https:\/\/www.business2community.com\/strategy\/conduct-business-impact-analysis-01880785\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">analyze the potential business impact<\/span><\/a><span style=\"font-weight: 400;\"> for each area affected.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48106\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-1024x683.jpg\" alt=\"risk asssessment\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/jeshoots-com-fzOITuS1DIQ-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Once you better understand your business\u2019 risks and impacts, you can create comprehensive business-continuity and disaster-recovery plans. Once you have a plan in place, remember to test it every year to see if it still works. Keep in mind that technology, staffing, and other variables will change over time, variables that significantly affect any plan.<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><b>2. Check your business insurance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As part of devising a response plan, once you\u2019ve assessed your risks and understood the potential impacts of disaster, be sure you know what your business insurance policies do and don\u2019t cover. Then you can take steps to fill in any gaps.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">While you\u2019re at it, why not take a look at your personal policies, as well? Do your home, auto, and life insurance policies still meet your needs? Perhaps newer options like a\u00a0<\/span><a href=\"https:\/\/www.cinchhomeservices.com\/-\/home-warranty-versus-home-insurance\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">home warranty<\/span><\/a><span style=\"font-weight: 400;\"> could fill in any gaps your homeowners\u2019 or renters\u2019 insurance doesn\u2019t cover.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Also, double-check to see that you have all your\u00a0<\/span><a href=\"https:\/\/www.justgreatlawyers.com\/legal-documents-to-prepare-for-emergency-preparedness\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">necessary documents in order<\/span><\/a><span style=\"font-weight: 400;\">, so they\u2019ll be ready if a disaster occurs. Putting your personal life in order can clear your mind to focus on your business needs without worry.<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><b>3. Examine your company\u2019s financial standing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s always dangerous to operate on a shoestring, but the risks of not having enough money increase tenfold in an emergency. Scrutinize your company\u2019s assets, debts, and revenues. Do you have enough financial resources to keep your company afloat during and after a disaster? If not, take steps to ensure a more stable financial future.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Having a financial cushion is helpful in the event of unexpected expenses associated with disaster. In times like this, knowing you have a\u00a0<\/span><a href=\"http:\/\/www.self.inc\/blog\/how-to-build-credit\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">healthy credit standing<\/span><\/a><span style=\"font-weight: 400;\"> not only offers you potential access to funding but also provides you with the peace of mind that you\u2019ll have options if your bank account runs out.<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><b>4. Back up your data and IT resources<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ideally, tech contingencies will have been heavily fleshed out in your business continuity plan, but IT deserves a mention of its own. Your database is one of your biggest assets \u2014 and one that\u2019s hardest to replace if stolen, lost, or corrupted. Be sure to back up your data often, and bolster your systems\u2019 virus and security protections regularly. Take every precaution to be sure that you\u2019re up to date and you won\u2019t lose any information essential to your business.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-48105\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/alexandre-debieve-FO7JIlwjOtU-unsplash-1024x683.jpg\" alt=\"tech disaster recovery\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/alexandre-debieve-FO7JIlwjOtU-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/alexandre-debieve-FO7JIlwjOtU-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/alexandre-debieve-FO7JIlwjOtU-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/alexandre-debieve-FO7JIlwjOtU-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/06\/alexandre-debieve-FO7JIlwjOtU-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Especially if you rely on e-commerce, you can\u2019t operate if your website goes down. What about future and pending sales, returns, and other data in the processing stage? You can\u2019t afford to lose access to these, so be sure to have a backup plan for your operating software as well \u2014 many businesses of all sizes find cloud solutions to be ideal.<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><b>Being prepared helps safeguard against disaster<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Until something terrible happens, we often don\u2019t realize how unprepared we are. Most businesses didn\u2019t have COVID-19 on their radars. Sadly, early projections suggest more than\u00a0<\/span><a href=\"https:\/\/www.washingtonpost.com\/business\/2020\/05\/12\/small-business-used-define-americas-economy-pandemic-could-end-that-forever\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">100,000 small businesses have permanently closed<\/span><\/a><span style=\"font-weight: 400;\"> since the pandemic arrived.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">While every eventuality can\u2019t be predicted or mitigated, strong planning certainly can increase the chances for a business\u2019 survival. If you haven\u2019t established <\/span><a href=\"https:\/\/www.cio.com\/article\/2381021\/best-practices-how-to-create-an-effective-business-continuity-plan.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">business continuity<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.thebalancesmb.com\/how-to-write-a-disaster-recovery-plan-for-your-business-2533756\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">disaster recovery plans<\/span><\/a><span style=\"font-weight: 400;\">, don\u2019t delay. In the long run, they\u2019ll help your company survive. Not only that, but they\u2019ll also help preserve jobs and allow you to continue offering <\/span><a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">solid customer service<\/span><\/a><span style=\"font-weight: 400;\">, ensuring that you can keep your loyal consumer base even during and after hard times.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first images that come to mind when people hear the word \u201cdisaster\u201d are often pictures of Mother Nature wreaking havoc. But disaster can arrive in different ways. Chemical spills, fires, hackers, tech failures, and network infiltrations can all cause major disruptions in business, too. Now we also have viral pandemics. The global coronavirus crisis has shown us that disaster can come in forms we\u2019d never imagined. Perhaps most importantly, it has shown us that, when planning for disasters, we have to consider events that were previously not on our radars. The last pandemic approaching similar proportions happened\u00a0in the early 20th century, and the way businesses operate has changed a lot since then. As a result, the COVID-19 pandemic has proven to be uncharted territory for most. Even if we can\u2019t foresee every possible disruption, though, we can still plan proactively and try to ensure that our businesses are protected. Self-reliance and preparation can go a long way toward safeguarding operations; they can help your business continue operating and providing reliable customer service until things return to normal. Here are some steps you can take: 1. Conduct a risk-assessment and business-impact analysis Disasters\u00a0can\u2019t always be averted (or as COVID-19 has shown, predicted), but you can mitigate their effects if you\u2019re armed with knowledge and a plan. Understanding your risks can help you decide what to do to avoid the devastating effects associated with all disasters. List every possible vulnerability your business faces and define each as an internal or external [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":5049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,75],"tags":[418,415,495,496,497,104],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Advantages of Disaster: Self-Reliance and Preparation - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Understanding the various risks posed to your business during disasters can help you prepare for the worst, while still hoping for the best.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Advantages of Disaster: Self-Reliance and Preparation - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Understanding the various risks posed to your business during disasters can help you prepare for the worst, while still hoping for the best.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-26T22:50:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T10:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/focus.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jessica Larson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/\",\"name\":\"The Advantages of Disaster: Self-Reliance and Preparation - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2020-06-26T22:50:23+00:00\",\"dateModified\":\"2025-01-23T10:39:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/14ccfed88525927b04198d2b78a04f3e\"},\"description\":\"Understanding the various risks posed to your business during disasters can help you prepare for the worst, while still hoping for the best.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/the-advantages-of-disaster\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Advantages of Disaster: Self-Reliance and Preparation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/14ccfed88525927b04198d2b78a04f3e\",\"name\":\"Jessica Larson\",\"description\":\"A married Midwestern mom and solopreneur, Jessica creates online courses for students and has started and run several other businesses through the years. 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