{"id":48212,"date":"2020-07-10T22:42:58","date_gmt":"2020-07-11T02:42:58","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=48212"},"modified":"2026-04-15T07:20:53","modified_gmt":"2026-04-15T11:20:53","slug":"how-to-improve-customer-experience-using-marginal-gains","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-improve-customer-experience-using-marginal-gains\/","title":{"rendered":"How to Improve Customer Experience Using Marginal Gains"},"content":{"rendered":"

Do you have a team that provides support to your customers? If you do, you must focus your time and energy on delivering a fantastic customer experience.<\/span><\/p>\n

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After all, your existing customers are the best marketing tool to have in your kitty. But they won’t spread the word about you for no reason. They must love the experience you provide. That includes the time they call you, chat with you, or send you an email.<\/span><\/p>\n

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Most organizations look at acquiring customers through various possible avenues. Only a few companies understand that <\/span>existing customers are the best salesmen who do not even need to be paid. They pay you instead. <\/b>How cool is that?<\/span><\/p>\n

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Many businesses fail to understand the potential of their <\/span>existing customer base<\/span><\/a> and ignore the importance of providing excellent customer service.<\/span><\/p>\n

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Marginal gains deliver long-term results<\/strong><\/h2>\n

During our latest business venture, we had to provide support to our customers online, over chat, and email. Customers considered the quality of our support below average. We had never bothered to check how good or bad we were. When the lousy experience started hurting our image, it dawned upon us that we needed to change.<\/span><\/p>\n

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To fix the problem, we tried introducing massive changes like:<\/span><\/p>\n