{"id":48344,"date":"2020-07-30T21:58:22","date_gmt":"2020-07-31T01:58:22","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=48344"},"modified":"2024-02-23T02:16:54","modified_gmt":"2024-02-23T07:16:54","slug":"event-ually-the-future-of-events-post-covid-19","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/event-ually-the-future-of-events-post-covid-19\/","title":{"rendered":"Event-ually: The Future of Events"},"content":{"rendered":"

Few event planners are organizing in-person events for their clients in the foreseeable future, thanks to our current global pandemic. While it feels like everything has come to a standstill, you have a few options for hosting events, but it depends on safety factors. Let\u2019s look at what you must consider for both in-person and virtual events during uncertain times.<\/span><\/p>\n

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When will attendees feel safe meeting in person?<\/b><\/h2>\n

Not everyone will agree when it\u2019s safe for individuals to attend an in-person event. In particular, people have varying opinions about how to safeguard themselves and others during the pandemic. As a result, many are considering online or virtual events to keep people interested and engaged.<\/span><\/p>\n

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Several ivy league colleges decided to hold virtual classes for the first semester of this new academic year because they\u2019ve determined this is the safest course. Other colleges, universities, and event organizers are taking a hybrid approach. They will open up their event\/class on a limited basis with plenty of room for social distancing as well as attending event sessions online when possible.<\/span><\/p>\n

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Finally, some organizations\u2019 clients would rather meet in person to get the best information in interactive real-time instead of waiting for an online version. While organizers can put in place certain safety measures to protect these individuals, they\u2019re more than willing to brave the conditions to get the information they need.<\/span><\/p>\n

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Remember <\/span>Goldilocks and the Three Bears<\/span><\/i>? Today\u2019s individual wants options so they can choose what works best for them. And the best way to determine what the vast majority of a target audience is willing to “bear” (no pun intended) in uncertain times is to ask them directly through a survey or a phone call.<\/span><\/p>\n

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What you must know before moving forward with an event<\/b><\/h2>\n

First and foremost, you must understand what the county\/city\/state health offices mandate is safe. Is your location restricted for types of events? Some locations are forbidding large, in-person events. It\u2019s important to check the mandates and orders for your locale before you organize an event.<\/span><\/p>\n

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Perform your due diligence first to determine if there is a mandate, like everyone attending must wear a mask. How must you perform social distancing where mandated? Find out the exact rules and mandates you must fulfill if you want to hold your event safely and within your city\u2019s restrictions. This can vary greatly from state to state and even from county to county within a single state.<\/span><\/p>\n

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It\u2019s up to event organizers to understand the various safety laws, regulations, and rules in any state or local area. Staying abreast of the mandates and more in your location will help you determine whether to postpone, cancel, or significantly cut back on your number of attendees.<\/span><\/p>\n

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Take advantage of the<\/span> CDC\u2019s “Event and Gatherings: Readiness and Planning Tool.”<\/span>\u00a0You\u2019ll find great ideas on how to keep everyone safe as well as a multitude of checklists to make sure you\u2019re being safe, following all guidelines, and taking all health and safety measures into consideration.<\/span><\/p>\n

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What types of event to consider<\/b><\/h2>\n

You have options for hosting an event. Let\u2019s look at a few for your consideration.<\/span><\/p>\n