{"id":48544,"date":"2020-09-02T13:58:50","date_gmt":"2020-09-02T17:58:50","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=48544"},"modified":"2023-06-08T06:08:37","modified_gmt":"2023-06-08T10:08:37","slug":"demographic-segmentation-a-vital-cog-in-every-marketing-research-wheel","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/demographic-segmentation-a-vital-cog-in-every-marketing-research-wheel\/","title":{"rendered":"Demographic Segmentation &#8211; A Vital Cog in Every Marketing Research Wheel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks, disappointments, opportunities, ups, and downs. It fires at us so fast it&#8217;s almost impossible to nail anything down permanently or rest on our laurels. The exciting thing is that communications these days are virtually instantaneous, and connection to far-off places nothing short of mind-boggling. Interestingly, the companies with the most significant success records are those demonstrating market sure-footedness. CEOs and leaders who understand the stakes guide their teams, believing that nothing can replace the need for more and better market intelligence.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Market segmentation covers many dimensions, from geographic to psychographic and many unique overviews in between. One of the most fascinating of these is demographic segmentation. It has a pivotal role in fashioning marketplaces and moving the needle in the right direction for all sized businesses.<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><strong>What is Demographic Segmentation?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s a systematic market analysis using digital tools to see what your typical customers look like. We say &#8220;customers&#8221; (plural) because there may well be more than one profile. Demographics don&#8217;t focus on where people live (that&#8217;s a different type &#8211; geographic segmentation). It&#8217;s how your customer appears &#8211; typically representative of the marketing group your business is targeting. Demographic constructs cover a range of personal characteristics. The important ones for B2C businesses are:<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marital status<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Family size<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skin color<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Language<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Religion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hobbies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sports<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Education level<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Occupation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Citizenship<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Income group<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48546 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1-1024x682.jpg\" alt=\"demographic segmentation\" width=\"1024\" height=\"682\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-1-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><span style=\"font-weight: 400;\">When it comes to B2B businesses, you may want to profile the buyers, decision influencers, and their end-users &#8211; representing them in the same way. Also, add in things like:<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Technology and Saas aptitude<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Online access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reliance on social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Active markets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designation in the business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designations of decision influencers<\/span><\/li>\n<\/ul>\n<p><b>Understanding the demographics<\/b><span style=\"font-weight: 400;\"> of <\/span><span style=\"font-weight: 400;\">market segments <\/span><span style=\"font-weight: 400;\">channels our communications and promotions in the right direction. To get a compelling message across, we must speak the buyers\u2019 or prospects&#8217; language &#8211; literally and figuratively. Demographic segmentation tunes us onto the same wavelength.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>Decision influencers <\/b><span style=\"font-weight: 400;\">are an often overlooked aspect of demographic analysis. When selling clothes to adolescents, don\u2019t ignore the parents. When selling technology to a marketing department, don\u2019t ignore the engineering department\u2019s input. The more you know, the better.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Interestingly, demographic segmentation often ties in closely to geographic segmentation. People choose their neighborhoods because similar demographics stamp them as welcoming locations. Demographic profiles compellingly drive buying habits, connecting to the customer\u2019s decision influencers as well. Indeed, the rule is that if you define a target group demographically, you will see a strong commonality in market behavior we can rely on.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48547 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-2-1024x680.jpg\" alt=\"A Galaxy Tab and a pie chart\" width=\"1024\" height=\"680\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-2.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-2-300x199.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-2-768x510.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-2-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><strong>Demographics Segmentation Examples<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Demographic market segmentation as a critical element of market segmentation, fuels our business strategies, and aligns with delivering better customer experience. The net result is that competitiveness sharpens, removing much wasteful investment. We see more customer retention and less customer churn.\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">In reviewing examples, note:<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There&#8217;s a difference between demographic segmentation and demographic targeting. The two often look the same.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Many of the situations highlighted below reflect characteristics that started with searching for viable groups (i.e., the segmentation process) and then fashioning the marketing program to reach the identified segment (i.e., targeting).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The two often merge, but penetrative targeting is dependent on a scientific approach to demographic segmentation first and foremost.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leaning on professional <\/span><span style=\"font-weight: 400;\">marketing segmentation s<\/span><span style=\"font-weight: 400;\">pecialists like Sogolytics will get you to your targeted demographics quickly and assuredly. More on that further down.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some real demographic segmentation\/ targeting examples that bring this subject to life.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Match.com (a prominent dating site) segmented the markets and now targets divorced high-income individuals in the age group thirty-five to fifty-five. Others in the dating space, going through the same process, target baby boomer singles (widowed or divorced) and single upwardly mobile millennials. Each is a viable distinct demographic with millions of participants.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nike&#8217;s segmentation practices led it to aim at runners in one campaign, basketball players in another, and tennis players in yet another. These are three separate demographic profiles, each one a viable market segment with customized messages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Big &amp; Tall apparel manufacturers, through demographic segmentation, identified that there are hundreds of thousands of people with particular physical characteristics. Accordingly, they have targeted oversized respondents experiencing clothing pains.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Olive Garden restaurants demographically segmented families, promoting their establishments as opportunities to strengthen parental ties with the kids.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Medicare providers across the board investigated the demographics of retirees, then combined it with geographic segmentation by concentrating their promotions on retiree havens like South Florida.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nail salons, hairdressers, and cosmetics distributors demographically exclude males from their marketing programs. Their targeted themes energize powerfully feminine campaigns. One can see further divisions into subcategories like &#8220;Black is Beautiful,&#8221; &#8220;Beautiful skin in the middle- and old-age,&#8221; and &#8220;Young, Schick, Independent&#8221; as prime examples.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Colleges customize their offers to appeal to high school graduates generally, and then further divide it down to appeal to audiences based on SAT scores achieved. For example, Harvard aims at the pinnacle of the SAT triangle. Conversely, community institutions ignore that, looking only at the base and lower-middle segments for market traction.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon&#8217;s demographic segmentation is easy to see. It excluded all those still wedded to traditional mall-style shopping. Based on that, the giant company addresses the retail needs of all online shoppers in the USA. A few years back, that would have looked like a risky move. Today it&#8217;s lauded as prophetic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Netflix appeals to families and individuals with internet access only, who have shifted to home entertainment preferences. Again, who would have thought that traditional cable and cinema-going would go into decline so quickly? Astute demographic segmentation insights create these new opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Microsoft levels programs at everyday computer users, and has a separate initiative for businesses. The latter, in turn, divides down into SMBs and large enterprises. The buyers, and group influencers in each demographic segment are vastly different &#8211; even though they may be buying the same software. The same goes for Apple, IBM, and General Electric, to name a small sample of huge B2B and parallel B2C operators.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48548 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-3-1024x804.jpg\" alt=\"A dart\" width=\"1024\" height=\"804\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-3.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-3-300x236.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-3-768x603.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-3-50x39.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><strong>The advantages of demographic segmentation and how to build a demographic customer profile\u00a0<\/strong><\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appreciate that demographic segmentation is only one leg of an integrated marketing segmentation strategy that includes segmenting populations by geography and psychographics (i.e., behavior patterns).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All the above help create laser-accurate targeting when structuring product and service offers, supply-chain support, and messaging.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The closer the customer aligns with the full package, the higher are the marketer&#8217;s chances of succeeding in a competitive environment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer experience (CX) is everything. Any lapses in the CX journey to buy and be content after-purchase probably link back to poor segmentation before launching.<\/span><\/li>\n<\/ul>\n<p><strong>Here are the resources to give demographic segmentation the teeth it needs:<\/strong><\/p>\n<p><b>Internal Data: <\/b><span style=\"font-weight: 400;\">You already have a wealth of information in your archives and customer files. When you built your business in the past, customers readily provided you with their date of birth, family particulars, gender, occupation, etc. If you captured that information digitally, there are software packages designed to create demographic profiles. If not, there are tools to convert paper data into digital formats ready for interpretation. Don&#8217;t underestimate the power of your existing records as clues to viable demographics around viable markets. Connect customer and prospect characteristics to your sales and shipping records, regional distribution performances, and branch offerings. It&#8217;s worth appointing a staff member or team to take on the job of demographic segmentation derived from internal scrutiny.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>Private <\/b><a href=\"https:\/\/www.sogolytics.com\/blog\/filter-your-survey-data-for-added-insight\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Survey Data<\/b><\/a>: <span style=\"font-weight: 400;\">There&#8217;s an abundance of demographically oriented surveys that are industry-specific, either for purchase or sometimes free. Concentrated Google searches find these sources and lead to others once you get into it. Then again, you can conduct your own surveys with groups that you loosely identify as your demographic targets. Let&#8217;s say, middle-aged women for a jewelry line, but you want to get more specific. Probes that uncover their marital status, race, religious affiliations, date-of-birth, and education can make all the difference. Surveys like this are best conducted with professional guidance because respondents may interpret the questions as &#8220;intrusive&#8221; versus &#8220;enquiring.&#8221;\u00a0<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Sogolytics is a company ideally situated in terms of experience and professional capability to help here. It also offers survey templates from an extensive library that will avoid the many obstacles in deriving valuable demographic material for targeting customers.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>Public records: <\/b><span style=\"font-weight: 400;\">These contain a wealth of information, connecting all the demographic dots. The category covers census statistics for different countries and a range of economic studies.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>Website and Social Media <\/b><b>Demographic Data<\/b><b>:<\/b> <span style=\"font-weight: 400;\">\u00a0Google Analytics provides a veritable treasure trove of demographics related to your markets. Also, companies like Facebook, Yahoo, YouTube, LinkedIn, and others because of their following and magnitude as promotional platforms contain massive databases. They can provide succinct demographic trends relating to your business structured down to areas as narrow as zip codes. Consultants (like Sogolytics) understand precisely how to navigate these channels to give you results that create market traction quickly.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><b>Applicable to all the above data sources<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop a formal demographic segmentation program that integrates all viable data sources in a priority sequence.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once done, secure the participation of your team to generate ideas and realistic marketing initiatives.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In particular, search for similarities elsewhere in the broad marketplace that can cover cities, countries, and even continents accessible in the digital era of online commerce.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A program of this nature creates a demographic segmentation platform that&#8217;ll guide your strategies and spur your momentum to greater heights<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"div-spacer\"><\/div>\n<p><a href=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48549 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4-1024x683.jpg\" alt=\"Greater heights\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/09\/Market-4-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Market <strong>segmentation<\/strong> with a focus on demographic segmentation is a viable strategy for small, medium, and large enterprises alike. They carve out channels to selected markets and support all that follows. If the message falls on attentive ears and eyes, opportunities will follow.<\/span><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><span style=\"font-weight: 400;\">Sogolytics is a company that will help you demographically segment and then target your customers. The company makes it all look easy because they&#8217;ve got all the latest demographic segmentation methodologies in their resource pool. Engage them to take you to all phases of market segmentation for acceptable accuracy and that elusive competitive edge.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks, disappointments, opportunities, ups, and downs. It fires at us so fast it&#8217;s almost impossible to nail anything down permanently or rest on our laurels. The exciting thing is that communications these days are virtually instantaneous, and connection to far-off places nothing short of mind-boggling. Interestingly, the companies with the most significant success records are those demonstrating market sure-footedness. CEOs and leaders who understand the stakes guide their teams, believing that nothing can replace the need for more and better market intelligence. Market segmentation covers many dimensions, from geographic to psychographic and many unique overviews in between. One of the most fascinating of these is demographic segmentation. It has a pivotal role in fashioning marketplaces and moving the needle in the right direction for all sized businesses. What is Demographic Segmentation? It&#8217;s a systematic market analysis using digital tools to see what your typical customers look like. We say &#8220;customers&#8221; (plural) because there may well be more than one profile. Demographics don&#8217;t focus on where people live (that&#8217;s a different type &#8211; geographic segmentation). It&#8217;s how your customer appears &#8211; typically representative of the marketing group your business is targeting. Demographic constructs cover a range of personal characteristics. The important ones for B2C businesses are: Gender Marital status Family size Age Skin color Language Religion Hobbies Sports Education level Occupation Citizenship Income group When it comes to B2B businesses, you may want to profile [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":5082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[470,150],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demographic Segmentation - A Vital Cog in Every Marketing Research Wheel - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Figuring out who to market to and how can be tough. It doesn&#039;t have to be. Learn how demographic segmentation can help you achieve marketing success!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/demographic-segmentation-a-vital-cog-in-every-marketing-research-wheel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demographic Segmentation - A Vital Cog in Every Marketing Research Wheel - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Figuring out who to market to and how can be tough. It doesn&#039;t have to be. Learn how demographic segmentation can help you achieve marketing success!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/demographic-segmentation-a-vital-cog-in-every-marketing-research-wheel\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T17:58:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T10:08:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/08\/market-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gordon Polovin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/demographic-segmentation-a-vital-cog-in-every-marketing-research-wheel\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/demographic-segmentation-a-vital-cog-in-every-marketing-research-wheel\/\",\"name\":\"Demographic Segmentation - A Vital Cog in Every Marketing Research Wheel - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2020-09-02T17:58:50+00:00\",\"dateModified\":\"2023-06-08T10:08:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/93290d69063997af1ba9a4bfb602a285\"},\"description\":\"Figuring out who to market to and how can be tough. 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