{"id":49204,"date":"2021-01-06T21:56:15","date_gmt":"2021-01-07T02:56:15","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=49204"},"modified":"2021-01-06T21:56:15","modified_gmt":"2021-01-07T02:56:15","slug":"the-gift-of-building-culture-through-communication","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/the-gift-of-building-culture-through-communication\/","title":{"rendered":"The GIFt of Building Culture Through Communication"},"content":{"rendered":"<p>Most organizations use an app or online messaging service (Microsoft Teams, Slack, etc.) to communicate internally. With these <a href=\"https:\/\/www.sogolytics.com\/blog\/strange-days-covid-19-home-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">strange days<\/a> we\u2019ve found ourselves in, these services have been even more important than before. A challenge that also occurred because of the COVID-19 pandemic is building and sustaining a <a href=\"https:\/\/www.sogolytics.com\/blog\/you-can-change-company-culture-for-the-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">company culture<\/a>. So how do you use these communication services to keep company morale up during these odd times?<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>One of the best ways to do this: Gifs!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>It sounds a little weird, right? Before I started my career here at Sogolytics, I usually just sent gifs to my friends to make them laugh. But now I realize I use them in internal company communications just as much. Is there some good news about the organization? I\u2019ll probably send a gif. If there\u2019s a new feature that Sogolytics has introduced (on the subject, check out <a href=\"https:\/\/www.sogolytics.com\/blog\/sogosurvey-24-0verview-new-release-notes\/\" target=\"_blank\" rel=\"noopener\">Sogolytics 24.0<\/a>!), I\u2019ll send a celebratory gif.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-49207\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/yogendra-singh-oN0GxxFlPRY-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/yogendra-singh-oN0GxxFlPRY-unsplash-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/yogendra-singh-oN0GxxFlPRY-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/yogendra-singh-oN0GxxFlPRY-unsplash-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/yogendra-singh-oN0GxxFlPRY-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/yogendra-singh-oN0GxxFlPRY-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>Never thought so much about gifs before? Consider this: Using a gif can tell your team something about you &#8212; in just a few clicks:<\/p>\n<ul>\n<li>Shows that you can have fun<\/li>\n<li>Provides countless options to show excitement<\/li>\n<li>Indicates that you can think outside of the box<\/li>\n<\/ul>\n<h2>Before you hit send&#8230;<\/h2>\n<p>There are a couple of things to keep in mind when thinking of sending a gif to your team.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Sending a gif to a prospective employer isn\u2019t good practice, but once you have an established role and relationships within your organization, it is more appropriate. Wait until you\u2019re comfortable in your work environment before you start sending gifs.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Along with that, make sure it\u2019s appropriate to send a gif. If you\u2019re getting back some constructive criticism or if you\u2019re having a serious conversation through chat, it&#8217;s probably best to avoid illustrating your reaction with a gif &#8212; yikes!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Along with that, gifs shouldn\u2019t be used to instruct or give explicit directions. They\u2019re great when trying to be encouraging and when you\u2019re trying to bring some excitement to the conversation. But if you need something specific done, words will probably get the job done best.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-49206\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/gaelle-marcel-Ld6bx4-axwo-unsplash-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/gaelle-marcel-Ld6bx4-axwo-unsplash-1024x684.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/gaelle-marcel-Ld6bx4-axwo-unsplash-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/gaelle-marcel-Ld6bx4-axwo-unsplash-768x513.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/gaelle-marcel-Ld6bx4-axwo-unsplash-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/gaelle-marcel-Ld6bx4-axwo-unsplash-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>As much as I can say when a gif is appropriate and when a gif isn\u2019t, it all depends on your team and your organization. Some teams may not be fans of gifs, and that\u2019s understandable. Maybe your organization is the opposite and has gif competitions (hint, hint)! This all depends on your company\u2019s culture and what is seen as appropriate within your organization. If your organization is pr-gif and your messaging apps support them, this is a great opportunity to continue to have fun and encourage your team, even if they&#8217;re still a bit farther away than usual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most organizations use an app or online messaging service (Microsoft Teams, Slack, etc.) to communicate internally. With these strange days we\u2019ve found ourselves in, these services have been even more important than before. A challenge that also occurred because of the COVID-19 pandemic is building and sustaining a company culture. So how do you use these communication services to keep company morale up during these odd times? One of the best ways to do this: Gifs! It sounds a little weird, right? Before I started my career here at Sogolytics, I usually just sent gifs to my friends to make them laugh. But now I realize I use them in internal company communications just as much. Is there some good news about the organization? I\u2019ll probably send a gif. If there\u2019s a new feature that Sogolytics has introduced (on the subject, check out Sogolytics 24.0!), I\u2019ll send a celebratory gif. Never thought so much about gifs before? Consider this: Using a gif can tell your team something about you &#8212; in just a few clicks: Shows that you can have fun Provides countless options to show excitement Indicates that you can think outside of the box Before you hit send&#8230; There are a couple of things to keep in mind when thinking of sending a gif to your team. Sending a gif to a prospective employer isn\u2019t good practice, but once you have an established role and relationships within your organization, it is more appropriate. Wait until you\u2019re comfortable in [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":5042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[374,164,241,385],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The GIFt of Building Culture Through Communication - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"GIFs can help build or sustain company culture. While it may seem they could be unprofessional, that&#039;s not necessarily the case.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/the-gift-of-building-culture-through-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The GIFt of Building Culture Through Communication - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"GIFs can help build or sustain company culture. While it may seem they could be unprofessional, that&#039;s not necessarily the case.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/the-gift-of-building-culture-through-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-07T02:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/emp-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam Spencer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/the-gift-of-building-culture-through-communication\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/the-gift-of-building-culture-through-communication\/\",\"name\":\"The GIFt of Building Culture Through Communication - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2021-01-07T02:56:15+00:00\",\"dateModified\":\"2021-01-07T02:56:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/35041f03339a68802a1742134d5b673e\"},\"description\":\"GIFs can help build or sustain company culture. 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