{"id":4977,"date":"2018-09-11T11:02:30","date_gmt":"2018-09-11T15:02:30","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4906"},"modified":"2019-09-20T04:16:30","modified_gmt":"2019-09-20T08:16:30","slug":"employee-engagement-enhancing-customer-experience-from-the-inside","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/employee-engagement-enhancing-customer-experience-from-the-inside\/","title":{"rendered":"Employee Engagement: Enhancing Customer Experience from the Inside"},"content":{"rendered":"

If there\u2019s one thing we\u2019ve learned since the economic collapse ten years ago, it\u2019s that big salaries and gold-plated benefits do not<\/i> guarantee a happy or productive workforce or amazing employee engagement. In order to nurture the bottom-line, companies have spent decades figuring out ways to improve the customer experience<\/a>. After all, happier customers means more business and higher revenue.<\/p>\n

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Turns out the solution was under our noses the whole time: the key to maximizing the customer<\/i> experience is improving the employee<\/i> experience.<\/p>\n

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But how do you do that? The key is building a crystal-clear understanding of your staff and their connection to the company. Armed with this knowledge, bosses can boost the employee experience and, as a direct result, provide even better service to customers.<\/a><\/p>\n

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Does it really matter how \u201cengaged\u201d employees are?<\/b><\/h2>\n

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In a word, yes. According to the research conducted by Wellable, companies which invest in employee experience<\/a> are four times more profitable<\/a> than those that don\u2019t. This is intuitive, and it confirms what we know already: engaged employees will always add extra value to a business.<\/p>\n

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But what do we mean by \u2018engaged\u2019?<\/p>\n

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There\u2019s no fixed definition. Loosely, we can say that it means that employees have an emotional commitment to work, and willingness do their best at the job. If staff are positive, happy, satisfied at work, and feel like a valuable cog in the business machine, then you\u2019re doing the right thing. The trick is making it happen.<\/p>\n

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A Transformation of Work Culture<\/h2>\n

Engaging employees is no longer about paychecks and the 401(k). The Temkin Group\u2019s latest Employee Engagement Benchmark Study<\/a> says that engagement largely boils down to feeling a real connection with the values, vision, and brand of the company.<\/p>\n

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And how do you build that connection? Talk to your employees about your values, vision, and brand<\/b>.<\/p>\n

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Instead of superlative-ridden PDFs that gather dust in inboxes, send personalized messages to staff explaining the brand values of your company in the simplest way possible. Show employees how their<\/i> contribution makes a difference, implement changes based on their feedback<\/i><\/a>, and share a tangible vision for the future.<\/p>\n

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This is only one step in building employee engagement for the long-term, but it\u2019s the most immediately crucial.<\/p>\n

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Understanding Your Employees<\/b><\/h2>\n

The trouble with businesses is that they\u2019re full of human beings, and we\u2019re all terribly different. When looking at engagement and the employee experience, the problems aren\u2019t just unique to every company; they\u2019re unique to each individual.<\/p>\n

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So how do you gather enough reliable data to bring your insightful, actionable lets-boost-employee-engagement plans to life? You ask for it<\/b>.<\/p>\n

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One-on-one meetings are a healthy way of hearing some concerns, but when your boss is staring you in the eye it\u2019s hard to admit that \u201cWell actually, I don\u2019t have any idea how my job relates to the company vision\u201d. It doesn\u2019t really work. One reason that surveys yield such reliable and actionable data is anonymity.<\/p>\n

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Accurate Data Tracking<\/h2>\n

As long as no one is lurking over their shoulder, employees can express themselves with total honesty through surveys. Our Employee Engagement Survey questions<\/a> are designed to help you identify the factors that drive employees to perform their best at work. You\u2019ll learn what positive challenges they face, why they become demotivated, and get a precise reading for how engaged each employee is with your brand.<\/p>\n

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Don\u2019t forget: asking the right questions is only half the battle. You also need the right answers<\/i>. And good formatting, and an clean user interface. Without all the right inputs, it\u2019s impossible to pool reliable data.<\/p>\n

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If you\u2019ve never done a business survey before, we might have lost you slightly. We\u2019ve built a <\/i>sample engagement survey<\/i><\/a> you can check out if you\u2019d like to visualize this a bit better! <\/i><\/p>\n

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Let\u2019s do a quick survey of our own. Just two questions:<\/p>\n