{"id":4986,"date":"2018-11-15T15:45:13","date_gmt":"2018-11-15T20:45:13","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=4986"},"modified":"2023-10-22T20:03:07","modified_gmt":"2023-10-23T00:03:07","slug":"a-handy-guide-to-customer-gratitude","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/a-handy-guide-to-customer-gratitude\/","title":{"rendered":"Showing Gratitude To Your Customers: A Handy Guide"},"content":{"rendered":"

At the heart of every business lies its customers — and it\u2019s safe to say that no business can exist <\/span>without <\/span><\/i>customers. Bearing this in mind, it\u2019s a smart move to make showing gratitude to your customers a priority, and incorporate into your higher-level business strategy. Over time — not just at Thanksgiving! — this strategy helps you delight your customers, and it results in increased brand loyalty. Whichever way you look at it, it\u2019s a win-win!<\/span><\/p>\n

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Why is it important to show gratitude to your customers?<\/h2>\n

The numbers don\u2019t lie: a whopping <\/span>68% of businesses have lost a customer because this customer feels as though the business is indifferent to them<\/span><\/a>. <\/span><\/p>\n

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In this day and age, consumers have more choice than ever, and they\u2019re growing increasingly savvy as well. This means companies can\u2019t just compete based on price and product quality, like they\u2019ve done in the past. Instead, they\u2019ll have to go the distance for their customers, which in turn encourage said customers to build an emotional connection with their brands.<\/p>\n

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How to show gratitude to your customers<\/h2>\n

Not sure how to engage your customers, and display your gratitude? Check out these Do\u2019s & Don\u2019ts when it comes to customer appreciation!<\/span><\/p>\n

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DO:<\/strong> Include a handwritten note<\/span><\/h3>\n

Don\u2019t underestimate the power of a good old-fashioned handwritten note. Now that our world is becoming increasingly digital, a handwritten note is a great way of capturing your customer\u2019s attention, and showing them that you care. <\/span><\/p>\n

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An example of a company that uses this strategy well is HEX, which is a fashion tech accessory brand competing with the likes of Tumi and Michael Kors. We hear that HEX has written and sent out 13,000+ personalized, handwritten thank you notes to their customers to date. Their customers are pleasantly surprised when they receive these notes, and they often post about the sweet gesture on their social media channels:<\/p>\n

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\"1\"<\/p>\n

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If you want to experiment with showing gratitude using handwritten notes, make sure you take a leaf out of HEX\u2019s book and personalize the note with your customer\u2019s name and the item that they\u2019ve purchased. Another best practice is to include your social media handle and hashtags (like how HEX has done!), so that your customer can find you on social media and tag you accordingly.<\/p>\n

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DO:<\/strong> Gift your consumers with unexpected freebies<\/span><\/h3>\n

Handwritten notes aside, plenty of companies also include unexpected freebies in their customers\u2019 packages. Contact lens retailer VisionDirect is one of the companies that uses this strategy; they include a small package of Haribo candies whenever they send out parcels to their customers. <\/span><\/p>\n

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\"2\"<\/p>\n

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Again, consumers of VisionDirect are pleasantly surprised by this small gesture, with many of them taking to social media to post about the company.<\/p>\n

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DO:<\/strong> Allow for flexibility in your policies<\/span><\/h3>\n

Lastly, you can also show gratitude to your customers by being accommodating and flexible in your policies. Pet eCommerce store Chewy.com is a perfect example — while it\u2019s pretty much understood that coupon codes have to be applied at the point of purchase, the company made an exception for their customer, Julia, who contacted them saying that she had made an order, but forgot to apply her coupon code to said order.<\/span><\/p>\n

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\"3\"<\/p>\n

Image source<\/span><\/a><\/address>\n
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As you can see, Chewy wowed Julia with their amazing customer service. In doing so, they\u2019ve won themselves not just a loyal customer, but a brand advocate! <\/span><\/p>\n

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DON\u2019T:<\/strong> Create a promo code for your customers and call it a day<\/span><\/h3>\n

It\u2019s tempting to create a promo code or run a sale for your customer and call this your way of \u201cgiving back\u201d, but unless you go into detail about <\/span>why <\/span><\/i>your campaign is special or what exactly you\u2019re showing gratitude for, this can come across as disingenuous. <\/span><\/p>\n

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At the end of the day, your consumers might simply assume that you\u2019re just doing it to generate more revenue and profit, so we\u2019d steer away from this particular strategy if we were you!<\/p>\n

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DON\u2019T:<\/strong> Make it a transaction<\/span><\/h3>\n

If you\u2019re coming up with an initiative to show gratitude to your customers, have it do just that. Don\u2019t try and achieve multiple aims at once (read: try and have this same campaign drum up additional sales or publicity for your business).<\/span><\/p>\n

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For instance, say you\u2019d like to give back to your customers on your 5th year anniversary, and you want to do this by offering a giveaway. Go ahead and run your giveaway, <\/span>without <\/span><\/i>specifying that your consumers need to Share your post in order to be eligible. If you add multiple rules and stipulations, your campaign is essentially transactional — and your consumers won\u2019t feel as though you\u2019re showing your gratitude to them.<\/span><\/p>\n

—<\/span><\/p>\n

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Enjoyed this article on showing gratitude to your customers? Watch out for our upcoming article on doing the same for your employees<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At the heart of every business lies its customers — and it\u2019s safe to say that no business can exist without customers. Bearing this in mind, it\u2019s a smart move to make showing gratitude to your customers a priority, and incorporate into your higher-level business strategy. Over time — not just at Thanksgiving! — this strategy helps you delight your customers, and it results in increased brand loyalty. Whichever way you look at it, it\u2019s a win-win! Why is it important to show gratitude to your customers? The numbers don\u2019t lie: a whopping 68% of businesses have lost a customer because this customer feels as though the business is indifferent to them. In this day and age, consumers have more choice than ever, and they\u2019re growing increasingly savvy as well. This means companies can\u2019t just compete based on price and product quality, like they\u2019ve done in the past. Instead, they\u2019ll have to go the distance for their customers, which in turn encourage said customers to build an emotional connection with their brands. How to show gratitude to your customers Not sure how to engage your customers, and display your gratitude? Check out these Do\u2019s & Don\u2019ts when it comes to customer appreciation! DO: Include a handwritten note Don\u2019t underestimate the power of a good old-fashioned handwritten note. Now that our world is becoming increasingly digital, a handwritten note is a great way of capturing your customer\u2019s attention, and showing them that you care. An example of a company that uses […]<\/p>\n","protected":false},"author":25,"featured_media":5065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[228,176,258,24,60],"yoast_head":"\nShowing Gratitude To Your Customers: A Handy Guide - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Your customers know that you value them, right? 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