But every time businesses seem to have mastered the art of personalization, technological advancements enable yet another level of opportunities.<\/p>\n
Making marketing even more nuanced, micro-moments and hyper-personalization join hands to create a formidable force \u2013 real-time marketing.<\/p>\n
Real-time marketing is marketing that leverages the power of moments and customers’ own experiences to create a connection and leave an impression.<\/p>\n
![\"hyper-personal](\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/04\/GettyImages-1282653107-1024x683.jpg\")
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Understanding Real-Time Marketing<\/h2>\n
True to its name, real-time marketing is a fast-paced strategy that targets customers at the exact moment when they\u2019re most likely to be connect with your business.<\/p>\n
For example, your customer walks into a mall. Now is the time to send them a notification about an ongoing sale or offer \u2013 triggering recall and making it more likely that they visit your store and make a purchase.<\/p>\n
It’s about cutting through the marketing noise to make your business relevant. The best way to get this done? With data — not the oft-touted Big Data, but smart data that helps you connect with your customers on a deeper level.<\/p>\n
This is one of the most powerful ways to create resonance.<\/p>\n
Ready to get started on creating a real-time marketing strategy?<\/p>\n
Know Your Customer <\/strong><\/h2>\nTo be there for your customers at critical moments, you need to first identify the moments your business can cater to.<\/p>\n
<\/div>\nIf you\u2019re a home d\u00e9cor brand, it would be a great idea to target people immediately after important life events like getting married or even moving homes. But how would you know which of your customers were experiencing this?<\/p>\n
<\/div>\nThat\u2019s why you need to engage with people already subscribing to your brand, send out surveys, host polls, and see their responses. Creating a detailed customer persona and understanding their background will help you develop content that increases conversions. You can also use analytics to see other searches your customers have conducted \u2013 targeting those which are most relevant.<\/p>\n
<\/div>\nThe more information you have, the better connections you can create.<\/p>\n
<\/div>\nRapid Follow-Ups <\/strong><\/h2>\nLeveraging a moment can make the difference between a strong connection versus one that’s long forgotten.<\/p>\n
<\/div>\nOne of the simplest examples of this is when a cart is abandoned. A customer has visited your site, added products in for purchase, yet not completed the process. So how about a helpful nudge reminding them that their products are waiting?<\/p>\n
<\/div>\nSometimes that\u2019s all you need to capture their interest again and get them back onto your website. And would you believe \u2013 a whopping 50% of those who clicked on the follow up emails made a purchase<\/a>?! Now just imagine if that email was sent the next day \u2013 the moment would\u2019ve passed you by.<\/p>\n<\/div>\nReal time marketing is also a great way to upsell products. If a customer is looking at Product A, there\u2019s a good chance they might be interested in a discounted combo with Product B. Simply recommending this could improve your customer’s experience and strengthen their perception of your brand because they always find just the things they are looking for when on your site.<\/p>\n
<\/div>\n![\"hyper-personal](\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/04\/GettyImages-1178058828-1024x683.jpg\")
<\/p>\n
<\/div>\nMake it Personal <\/strong><\/h2>\nAt the end of the day, real-time marketing is actually just a desire for hyper-personalization.<\/p>\n
<\/div>\nBut in order to deliver this, you need to level up your data collection and response. Send out regular surveys to understand your customers and create detailed personas. Keep an eye on the various touchpoints to understand satisfaction \u2013 and even the actions customers usually take next. And what\u2019s more, keep your messaging on point.<\/p>\n
If you\u2019re a home d\u00e9cor brand, it would be a great idea to target people immediately after important life events like getting married or even moving homes. But how would you know which of your customers were experiencing this?<\/p>\n
That\u2019s why you need to engage with people already subscribing to your brand, send out surveys, host polls, and see their responses. Creating a detailed customer persona and understanding their background will help you develop content that increases conversions. You can also use analytics to see other searches your customers have conducted \u2013 targeting those which are most relevant.<\/p>\n
The more information you have, the better connections you can create.<\/p>\n
Rapid Follow-Ups <\/strong><\/h2>\nLeveraging a moment can make the difference between a strong connection versus one that’s long forgotten.<\/p>\n
<\/div>\nOne of the simplest examples of this is when a cart is abandoned. A customer has visited your site, added products in for purchase, yet not completed the process. So how about a helpful nudge reminding them that their products are waiting?<\/p>\n
<\/div>\nSometimes that\u2019s all you need to capture their interest again and get them back onto your website. And would you believe \u2013 a whopping 50% of those who clicked on the follow up emails made a purchase<\/a>?! Now just imagine if that email was sent the next day \u2013 the moment would\u2019ve passed you by.<\/p>\n<\/div>\nReal time marketing is also a great way to upsell products. If a customer is looking at Product A, there\u2019s a good chance they might be interested in a discounted combo with Product B. Simply recommending this could improve your customer’s experience and strengthen their perception of your brand because they always find just the things they are looking for when on your site.<\/p>\n
<\/div>\n<\/p>\n
<\/div>\nMake it Personal <\/strong><\/h2>\nAt the end of the day, real-time marketing is actually just a desire for hyper-personalization.<\/p>\n
<\/div>\nBut in order to deliver this, you need to level up your data collection and response. Send out regular surveys to understand your customers and create detailed personas. Keep an eye on the various touchpoints to understand satisfaction \u2013 and even the actions customers usually take next. And what\u2019s more, keep your messaging on point.<\/p>\n
One of the simplest examples of this is when a cart is abandoned. A customer has visited your site, added products in for purchase, yet not completed the process. So how about a helpful nudge reminding them that their products are waiting?<\/p>\n
Sometimes that\u2019s all you need to capture their interest again and get them back onto your website. And would you believe \u2013 a whopping 50% of those who clicked on the follow up emails made a purchase<\/a>?! Now just imagine if that email was sent the next day \u2013 the moment would\u2019ve passed you by.<\/p>\n Real time marketing is also a great way to upsell products. If a customer is looking at Product A, there\u2019s a good chance they might be interested in a discounted combo with Product B. Simply recommending this could improve your customer’s experience and strengthen their perception of your brand because they always find just the things they are looking for when on your site.<\/p>\n At the end of the day, real-time marketing is actually just a desire for hyper-personalization.<\/p>\n But in order to deliver this, you need to level up your data collection and response. Send out regular surveys to understand your customers and create detailed personas. Keep an eye on the various touchpoints to understand satisfaction \u2013 and even the actions customers usually take next. And what\u2019s more, keep your messaging on point.<\/p>\n<\/p>\nMake it Personal <\/strong><\/h2>\n