{"id":50081,"date":"2021-05-12T08:16:45","date_gmt":"2021-05-12T12:16:45","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=50081"},"modified":"2024-11-25T06:23:51","modified_gmt":"2024-11-25T11:23:51","slug":"cx-customer-communication-in-the-new-normal","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/cx-customer-communication-in-the-new-normal\/","title":{"rendered":"Balancing the Conversation for CX: How to Speak to Customers in \u201cThe New Normal\u201d"},"content":{"rendered":"

There was a period over the past year where companies weren\u2019t sure if they should market and sell to customers at all. Is it insensitive? Will we lose customers? Is it manipulative?<\/em><\/p>\n

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The reality is that businesses need to be selling their products to stay alive. As the country slowly turns things around, is there a \u201cright way\u201d to communicate with your customers? How do you balance your messaging between the honest \u201cNothing will ever be the same,\u201d and the forcefully optimistic \u201cBusiness as usual, folks\u201d?<\/p>\n

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As vaccine rates increase and individual states start kicking out coronavirus, businesses want to be top of mind for customers for all the right reasons. Handling this communication will be a fine balance, but with care and consideration, you can still create messaging which resonates with customers and gets your products off shelves.<\/p>\n

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Make transparency and simplicity your foundation<\/h2>\n

If any single word could encapsulate the last 15 months, it might be uncertainty<\/em>. The yo-yoing lockdowns, the farcical vaccine supplies, businesses opening and closing, economic peaks and troughs\u2014the stress of uncertainty has been brutal and unyielding.<\/p>\n

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Your business isn\u2019t expected to have all the answers. What customers need from you is concise, clear communication on the essentials:<\/p>\n

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