{"id":50389,"date":"2021-06-29T10:35:24","date_gmt":"2021-06-29T14:35:24","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=50389"},"modified":"2021-07-24T06:25:15","modified_gmt":"2021-07-24T10:25:15","slug":"improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/","title":{"rendered":"From First to Last: How to Improve Your Customer Experience"},"content":{"rendered":"

Want to improve your customer experience? Here\u2019s how you can influence perceptions and take your CX to the next level.\u00a0Just think back to a recent interaction you had with a brand. Perhaps you found the brand on social media, or saw an ad that made you curious.<\/p>\n

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Now here\u2019s the question \u2014 what do you remember the most?<\/p>\n

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It\u2019s usually the first and last impression that stands out, such as the very first instance that made you research the brand for yourself, and the very last part of the interaction \u2014 whether it was the end of the ad, the moment of purchase, or anything else.<\/p>\n

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These interactions define customer perceptions of a brand. So how can you create an experience that stays with your customers?<\/p>\n

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The trick is to be nuanced, not just unique.\u00a0Begin by charting your customer journey<\/a>. Get an idea of the whole to focus on the points of maximum impact.<\/p>\n

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The beginning<\/h2>\n

You\u2019ll often hear people talk about reduced attention spans \u2014 you only have a few short seconds to captivate your audience.\u00a0Everything from customer interactions to key metric surveys live by this rule, the latter more so. While you don\u2019t want long surveys that impede the response rate, you need the responses to reveal the big picture. So how do you strike a balance?<\/p>\n

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If you create the right pitch in advertising, or use attractive and interactive survey templates<\/a>, you\u2019re more likely to be granted more time and attention from your audience.<\/p>\n

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Moreover, the very first interaction a customer has with your brand creates an anchor. It\u2019s what will color the rest of their interaction, so make sure it\u2019s something you want them to remember.<\/p>\n

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For example, if your customer journey begins with an online ad, present your unique selling proposition (USP) front and center. Similarly, when you\u2019re asking for a quick survey response, the design of the survey is critical to getting more attention.<\/p>\n

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The middle<\/h2>\n

Between the first and last instances, your customer journey needs to be seamless. Now is the time to focus on consistency instead of going the extra mile. Smooth sailing is good, right?<\/p>\n

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Anything that stands out is more likely to be remembered \u2014 both the good and the bad. Focus on creating a friction-free experience before creating experiences that steal the spotlight.<\/p>\n

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The end<\/h2>\n

The very last interaction your customer has with your company will determine whether they come back for more.\u00a0It will leave a lasting aftertaste. Marketers recognize this, that\u2019s why there is a constant emphasis on delivery, packaging, and presentation.<\/p>\n

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Take Amazon, for example. What is its key USP? Fast delivery timelines. It\u2019s always a surprise when your parcel arrives early. And that positive experience is what stays with you.<\/p>\n

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On the other hand, a negative experience is likely to stick as well. That\u2019s where customer support and proactive action<\/a> comes in. Amazon works on this by offering easy and hassle-free returns or exchanges. Customers can rely on the company to follow through \u2014 and that\u2019s what they remember!<\/p>\n

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And how does this apply to surveys?<\/p>\n

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When you\u2019re looking to assess customer satisfaction<\/a>, it\u2019s always best to follow-up with a quick “thank you” message, or even check in with customers in case of negative feedback<\/a>.<\/p>\n

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You have the choice to decide what your last interaction will be and the impression you’ll leave, so it\u2019s up to you to make it positive!<\/p>\n

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Final words<\/h2>\n

The best customer experiences don’t have to be completely perfect at every turn, but they occur at the right times for customers to remember.\u00a0The ads that spark curiosity while publicizing the USP, the positive highlight, and the lasting final impression all come together to influence public perception. And the best way to understand how to better each instance is with carefully crafted satisfaction surveys that reveal key experience gaps and pain points, allowing you to fine-tune each aspect of the journey.<\/p>\n

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Ready to step up your customer experience game?<\/strong> Connect with our team<\/a>\u00a0to learn more about how the feedback you collect today can improve your business tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to improve your customer experience? Here\u2019s how you can influence perceptions and take your CX to the next level.\u00a0Just think back to a recent interaction you had with a brand. Perhaps you found the brand on social media, or saw an ad that made you curious. Now here\u2019s the question \u2014 what do you remember the most? It\u2019s usually the first and last impression that stands out, such as the very first instance that made you research the brand for yourself, and the very last part of the interaction \u2014 whether it was the end of the ad, the moment of purchase, or anything else. These interactions define customer perceptions of a brand. So how can you create an experience that stays with your customers? The trick is to be nuanced, not just unique.\u00a0Begin by charting your customer journey. Get an idea of the whole to focus on the points of maximum impact. The beginning You\u2019ll often hear people talk about reduced attention spans \u2014 you only have a few short seconds to captivate your audience.\u00a0Everything from customer interactions to key metric surveys live by this rule, the latter more so. While you don\u2019t want long surveys that impede the response rate, you need the responses to reveal the big picture. So how do you strike a balance? If you create the right pitch in advertising, or use attractive and interactive survey templates, you\u2019re more likely to be granted more time and attention from your audience. Moreover, the very […]<\/p>\n","protected":false},"author":60,"featured_media":49239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[410,176,379,216,351],"yoast_head":"\nFrom First to Last: How to Improve Your Customer Experience - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Read this blog to learn how you can improve your customer experience from start to finish, along with understanding the customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From First to Last: How to Improve Your Customer Experience - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Read this blog to learn how you can improve your customer experience from start to finish, along with understanding the customer journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T14:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-24T10:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/cust-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Disha Sanghvi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/\",\"name\":\"From First to Last: How to Improve Your Customer Experience - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2021-06-29T14:35:24+00:00\",\"dateModified\":\"2021-07-24T10:25:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919\"},\"description\":\"Read this blog to learn how you can improve your customer experience from start to finish, along with understanding the customer journey.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/improve-customer-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"From First to Last: How to Improve Your Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919\",\"name\":\"Disha Sanghvi\",\"description\":\"Curious, excited, and a self-declared bookworm, Disha's ideal room of her own would be hidden under a pile of books. 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