{"id":50594,"date":"2021-07-22T13:17:33","date_gmt":"2021-07-22T17:17:33","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=50594"},"modified":"2022-12-08T18:14:15","modified_gmt":"2022-12-08T23:14:15","slug":"online-reputation-management-healthcare","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/","title":{"rendered":"Proactive Reputation Management in Healthcare"},"content":{"rendered":"

Restaurants, retail, or healthcare \u2014 it seems no one is safe from the wrath or reward of online reviews. But whether you have a satisfied customer or a frustrated patient, you can effectively manage your online reputation by getting ahead of the digital feedback wildfire that can likely spread from the spark of a single review.<\/p>\n

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Be the reputation you want to see online!<\/h2>\n

Unless you rely on a word-of-mouth recommendation for local sushi, or take your Aunt Stacy\u2019s advice for a primary care physician \u2014 \u00a0some 87 percent of people make their decisions, healthcare or otherwise, based on online reviews. A business\u2019s online presence directly affects its ability to attract new customers, or to scare them away before they even have the chance to consider your services. Getting ahead of negative feedback and actively forming your online reputation is key. Listening, interacting, and directly responding to feedback online can greatly shift the narrative and show that transparency, empathy, and ownership matters to your practice.<\/p>\n

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Ask for the data you need<\/h2>\n

Don\u2019t have a ton of online reviews of your business? No problem. Start from square one and incorporate review collection into your daily process. When you close out the final paperwork or receipt, take a moment to ask the patient to do a review. Consider offering them a tablet or phone that is queued up for a review while you \u201cfinish the paperwork.\u201d Generate the online data you need to establish your reputation by going straight to the source, when your services are top of mind.<\/p>\n

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A CX platform is your secret weapon<\/h2>\n

Not to toot our own horn, but our feedback management platform does a pretty good job at helping make this process streamlined, automated, and more efficient than if you were to try to collect reviews without any online reputation management software. Your brand\u2019s reputation is defined by the patient experience you deliver, so with a CX platform<\/a> at your disposal, you also have control over how to manage their compliments and concerns. Drive happy patients toward review sites, and unhappy patients toward customer service resources. When a patient takes a survey, you can ask them an NPS question like, \u201cWould you recommend our practice to a friend?\u201d or a CSAT question like, \u201cOn a scale of 1-5, how satisfied are you with your visit today?\u201d<\/p>\n

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If their answer is generally positive, you can prompt them to visit review platforms to share their feedback publicly. If the feedback is negative, you can direct them to your customer service team and effectively close the loop with them privately.<\/p>\n

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You have the tools<\/h2>\n

No matter how you slice it, people talk on the internet, and likely, it\u2019s people with an overwhelmingly positive or a steaming-mad negative experience. Your business\u2019s reputation hinges on your ability to respond to either scenario in a timely, professional, and empathetic manner. Be a part of the conversation, and prevent your practice (and your revenue) from being dragged along with the Yelp review tides. Step up to the keyboard, pull up your CX dashboard, and get to work. You got this!<\/p>\n

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We covered all this and more in our \u201cLeveraging Sogolytics features for effective reputation management in healthcare\u201d webinar. Check out this and other on-demand webinar sessions here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Restaurants, retail, or healthcare \u2014 it seems no one is safe from the wrath or reward of online reviews. But whether you have a satisfied customer or a frustrated patient, you can effectively manage your online reputation by getting ahead of the digital feedback wildfire that can likely spread from the spark of a single review. Be the reputation you want to see online! Unless you rely on a word-of-mouth recommendation for local sushi, or take your Aunt Stacy\u2019s advice for a primary care physician \u2014 \u00a0some 87 percent of people make their decisions, healthcare or otherwise, based on online reviews. A business\u2019s online presence directly affects its ability to attract new customers, or to scare them away before they even have the chance to consider your services. Getting ahead of negative feedback and actively forming your online reputation is key. Listening, interacting, and directly responding to feedback online can greatly shift the narrative and show that transparency, empathy, and ownership matters to your practice. Ask for the data you need Don\u2019t have a ton of online reviews of your business? No problem. Start from square one and incorporate review collection into your daily process. When you close out the final paperwork or receipt, take a moment to ask the patient to do a review. Consider offering them a tablet or phone that is queued up for a review while you \u201cfinish the paperwork.\u201d Generate the online data you need to establish your reputation by going straight to the source, […]<\/p>\n","protected":false},"author":63,"featured_media":45534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,204,172],"tags":[176,351,272,648,558,649,650],"yoast_head":"\nProactive Reputation Management in Healthcare - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Effectively manage your online reputation by getting ahead of the digital feedback wildfire that can be sparked by a single negative review.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proactive Reputation Management in Healthcare - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Effectively manage your online reputation by getting ahead of the digital feedback wildfire that can be sparked by a single negative review.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T17:17:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T23:14:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2017\/01\/healthcare-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Oliverio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/\",\"name\":\"Proactive Reputation Management in Healthcare - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2021-07-22T17:17:33+00:00\",\"dateModified\":\"2022-12-08T23:14:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/7daa901cad7b1b5c819590b250edebf9\"},\"description\":\"Effectively manage your online reputation by getting ahead of the digital feedback wildfire that can be sparked by a single negative review.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/online-reputation-management-healthcare\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Proactive Reputation Management in Healthcare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/7daa901cad7b1b5c819590b250edebf9\",\"name\":\"Marie Oliverio\",\"description\":\"You can find Marie binging reality TV, along with her favorite comedians' podcasts, or searching out the best eats in Baltimore. 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