{"id":50882,"date":"2021-09-03T08:23:17","date_gmt":"2021-09-03T12:23:17","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=50882"},"modified":"2021-09-03T20:55:33","modified_gmt":"2021-09-04T00:55:33","slug":"why-engage-in-partner-marketing","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/","title":{"rendered":"Why Engage in Partner Marketing?"},"content":{"rendered":"

You see it all the time on social media\u2014an #ad by an influencer you follow, or a sponsored read by a content creator in a video. It may not always be the smoothest way to integrate, but brands will partner to promote each other\u2019s products and services, and this kind of affiliate marketing is just one way to do it. Making an authentic connection to the audience and appealing to their needs can happen with all types of partner marketing, and it can help you reach a broader audience you may not have otherwise had access to.<\/p>\n

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Along with paid social media ads, partner affiliate marketing can look like hyperlinking to another brand\u2019s services, like this link<\/a> to a Streamline article that I consulted for this blog, or it might utilize paid digital ads or banners, newsletters, and promotions on each other\u2019s websites. Like they say, two heads are better than one, and the power of your brand\u2019s influence can reach further with the right kind of partnership.<\/p>\n

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On a much larger scale, we see this all the time in the form of sponsorship marketing.<\/p>\n

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For example, BMW is the title sponsor of the BMW Championship, a golf tournament that is the final qualifier for the FedEx Cup (oh look, another title sponsor). The PGA Tour’s audience may have some crossover with BMW\u2019s, and together, they create a synergistic experience for players, other corporate sponsors, attendees, and even people watching at home. In the minds of viewers and attendees, the PGA Tour and BMW are now synonymous with the experience, and whether or not they buy a BMW, they may have a new and positive perception of either brand<\/a>.<\/p>\n

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But you don\u2019t have to be BMW or FedEx to engage in mutually beneficial kinds of partner marketing.\u00a0We\u2019ve worked with credit unions, hotels, schools, and other businesses that have agreed to participate in case studies<\/a>\u2014if you\u2019ve had a good experience with a product or service you\u2019re already using, why not create something that not only helps the business that helped you, but also promotes your business as well?<\/p>\n

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Interested in some partner marketing of your own with Sogolytics? Check out this helpful information<\/a>\u00a0on how and where to get started with sharing your own success story!<\/p>\n","protected":false},"excerpt":{"rendered":"

You see it all the time on social media\u2014an #ad by an influencer you follow, or a sponsored read by a content creator in a video. It may not always be the smoothest way to integrate, but brands will partner to promote each other\u2019s products and services, and this kind of affiliate marketing is just one way to do it. Making an authentic connection to the audience and appealing to their needs can happen with all types of partner marketing, and it can help you reach a broader audience you may not have otherwise had access to. Along with paid social media ads, partner affiliate marketing can look like hyperlinking to another brand\u2019s services, like this link to a Streamline article that I consulted for this blog, or it might utilize paid digital ads or banners, newsletters, and promotions on each other\u2019s websites. Like they say, two heads are better than one, and the power of your brand\u2019s influence can reach further with the right kind of partnership. On a much larger scale, we see this all the time in the form of sponsorship marketing. For example, BMW is the title sponsor of the BMW Championship, a golf tournament that is the final qualifier for the FedEx Cup (oh look, another title sponsor). The PGA Tour’s audience may have some crossover with BMW\u2019s, and together, they create a synergistic experience for players, other corporate sponsors, attendees, and even people watching at home. In the minds of viewers and attendees, the […]<\/p>\n","protected":false},"author":63,"featured_media":5066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,204],"tags":[410,218,32,677],"yoast_head":"\nWhy Engage in Partner Marketing? - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Making an authentic connection to the audience and appealing to their needs can help you reach a broader audience and promote your business to new groups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Engage in Partner Marketing? - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Making an authentic connection to the audience and appealing to their needs can help you reach a broader audience and promote your business to new groups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T12:23:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-04T00:55:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/12\/about-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Oliverio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/\",\"name\":\"Why Engage in Partner Marketing? - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2021-09-03T12:23:17+00:00\",\"dateModified\":\"2021-09-04T00:55:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/7daa901cad7b1b5c819590b250edebf9\"},\"description\":\"Making an authentic connection to the audience and appealing to their needs can help you reach a broader audience and promote your business to new groups.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Why Engage in Partner Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/7daa901cad7b1b5c819590b250edebf9\",\"name\":\"Marie Oliverio\",\"description\":\"You can find Marie binging reality TV, along with her favorite comedians' podcasts, or searching out the best eats in Baltimore. 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