{"id":51454,"date":"2021-10-15T10:49:47","date_gmt":"2021-10-15T14:49:47","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=51454"},"modified":"2021-10-15T19:50:57","modified_gmt":"2021-10-15T23:50:57","slug":"going-green-customer-experience","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/","title":{"rendered":"Going Green to Sustain the Customer Experience"},"content":{"rendered":"

Climate change is no longer a distant possibility, but a present reality.\u00a0With global environmental movements gaining momentum and rising climate awareness, there is an increasing shift to sustainability, especially among the younger generation.<\/p>\n

<\/div>\n

\"\"<\/p>\n

<\/div>\n

While capitalism is here to stay, many of the most popular business strategies might not be.\u00a0In fact, as environmental awareness increases, it has become essential for businesses to take an active role in not only incorporating more sustainable practices into their business model, but also to be genuine about it.<\/p>\n

<\/div>\n

Sustainability values in customer experience<\/h2>\n

Julie Guest, the chief strategist at New York-based marketing agency Bolder&Louder, says<\/a>, \u201cSustainabilty is finally a hot button with businesses of all sizes \u2014 not necessarily because it\u2019s the right thing to do, but because customers are demanding it.\u201d<\/p>\n

<\/div>\n

So how do businesses begin incorporating greener practices?<\/p>\n

<\/div>\n

Think sustainability at the core<\/h2>\n

The success of every business activity is often measured on the basis of perceived returns. After all, that\u2019s a tangible metric, making it easy to declare a positive outcome.<\/p>\n

<\/div>\n

However, as the conversation shifts to sustainability, business strategies need to transform as well. That\u2019s not to say that ROI isn\u2019t as valued \u2014 but there\u2019s another thing to consider when declaring success, primarily how your brand plays into the larger social perspective of implementing and ensuring sustainability.<\/p>\n

<\/div>\n

As a consequence, measuring the positive impact you may have had or the carbon-neutral footprint you might have achieved all become measures of success that fortify your stance on sustainability.\u00a0You can measure these by implementing custom CX metrics<\/a> to see how they are received by your customers as well, and even connect the dots by observing key metric trends over time.<\/p>\n

<\/div>\n

Plan for the next step<\/h2>\n

We\u2019re always looking for the quick wins. Marketing strategies like Google Ads are focused on generating instant ROI. However, sustainability is for the long term. Marketing strategies focused on rapid results will definitely help you get started, but these need to be complemented with foresight-driven strategies to cement your promise.\u00a0It pays to build your reputation over time rather than just hop on the bandwagon.<\/p>\n

<\/div>\n

Focus on thinking a step ahead \u2014 go beyond the purchase experience.\u00a0For example, if you\u2019re promoting slow fashion, you can show customers how much water each garment will save through environmentally-friendly materials. Take it a step further, and the purchase can come with a tag informing them of who made the garment \u2014 focusing on ethical practices \u2014 and how the shipping was carbon neutral.<\/p>\n

<\/div>\n

\"\"<\/p>\n

<\/div>\n

By showcasing the impact that a purchase has made, you\u2019re building a platform focused on generating long-term value.<\/p>\n

<\/div>\n

Wondering what would work best with your customers? Ask them what they\u2019d like to know. Voice of Customer<\/a> can reveal unexpected insights to help you better understand what matters.<\/p>\n

<\/div>\n

Be authentic<\/h2>\n

Customers know when you\u2019re bluffing. So if your sustainable business practices are all for show, they\u2019re going to know.<\/p>\n

<\/div>\n

While sustainability has become a critical influencer when it comes to purchases made, not all businesses are truly green.\u00a0In fact, even though everyone wants to join the movement, not everyone wants to do the work.\u00a0A prime example can be seen in leading fashion brands. With the increasing awareness of how fast fashion is a leading contributor to global pollution, the rising popularity of the slow fashion movement led to the introduction of \u00a0so-called “sustainable clothing.”\u00a0Trouble is, these products and their manufacture usually weren’t sustainable.<\/p>\n

<\/div>\n

The outcome? A growing awareness of “greenwashing” as customers called out brands for their lack of initiatives and hollow promises.<\/p>\n

<\/div>\n

If you want to nurture a business that focuses on sustainability, it\u2019s important to be authentic every step of the way. Implement sustainable practices, emphasize greener principles \u2014 and if you aren\u2019t perfect, that\u2019s okay \u2014 as long as you acknowledge this and emphasize the importance of working on it to make a change.<\/p>\n

<\/div>\n

Conclusion<\/h2>\n

Customers are extremely aware of the impact of their choices. People know that they can vote with their wallet, and the percentage of customers focused on their environmental impact is steadily increasing.<\/p>\n

<\/div>\n

\"\"<\/p>\n

<\/div>\n

Every business has someone they are accountable to \u2014 namely, their customers \u2014 and there is an increasing emphasis on the importance of aligning your values with those you do business with.\u00a0In the last year alone, 1 in 3 people stated they\u2019ve stopped doing businesses with a brand because of ethical and sustainable concerns, according to a survey conducted by Deloitte<\/a>.<\/p>\n

<\/div>\n

Sustainability is now in the limelight, and it\u2019s increasing the pressure on businesses to join the change. What are your thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"

Climate change is no longer a distant possibility, but a present reality.\u00a0With global environmental movements gaining momentum and rising climate awareness, there is an increasing shift to sustainability, especially among the younger generation. While capitalism is here to stay, many of the most popular business strategies might not be.\u00a0In fact, as environmental awareness increases, it has become essential for businesses to take an active role in not only incorporating more sustainable practices into their business model, but also to be genuine about it. Sustainability values in customer experience Julie Guest, the chief strategist at New York-based marketing agency Bolder&Louder, says, \u201cSustainabilty is finally a hot button with businesses of all sizes \u2014 not necessarily because it\u2019s the right thing to do, but because customers are demanding it.\u201d So how do businesses begin incorporating greener practices? Think sustainability at the core The success of every business activity is often measured on the basis of perceived returns. After all, that\u2019s a tangible metric, making it easy to declare a positive outcome. However, as the conversation shifts to sustainability, business strategies need to transform as well. That\u2019s not to say that ROI isn\u2019t as valued \u2014 but there\u2019s another thing to consider when declaring success, primarily how your brand plays into the larger social perspective of implementing and ensuring sustainability. As a consequence, measuring the positive impact you may have had or the carbon-neutral footprint you might have achieved all become measures of success that fortify your stance on sustainability.\u00a0You can measure these […]<\/p>\n","protected":false},"author":60,"featured_media":49238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,204,194],"tags":[176,351,704,705,616],"yoast_head":"\nGoing Green to Sustain the Customer Experience - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"As environmental awareness increases, it is essential for businesses to incorporate more sustainable practices into their business model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Green to Sustain the Customer Experience - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"As environmental awareness increases, it is essential for businesses to incorporate more sustainable practices into their business model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-15T14:49:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-15T23:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/cust-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Disha Sanghvi\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/\",\"name\":\"Going Green to Sustain the Customer Experience - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2021-10-15T14:49:47+00:00\",\"dateModified\":\"2021-10-15T23:50:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919\"},\"description\":\"As environmental awareness increases, it is essential for businesses to incorporate more sustainable practices into their business model.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Going Green to Sustain the Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919\",\"name\":\"Disha Sanghvi\",\"description\":\"Curious, excited, and a self-declared bookworm, Disha's ideal room of her own would be hidden under a pile of books. She loves writing about new things and exploring new ideas, and Sogolytics gives her the best platform to do so! Meet Disha.\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/dsanghvi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Going Green to Sustain the Customer Experience - Sogolytics Blog","description":"As environmental awareness increases, it is essential for businesses to incorporate more sustainable practices into their business model.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/","og_locale":"en_US","og_type":"article","og_title":"Going Green to Sustain the Customer Experience - Sogolytics Blog","og_description":"As environmental awareness increases, it is essential for businesses to incorporate more sustainable practices into their business model.","og_url":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/","og_site_name":"Sogolytics Blog","article_published_time":"2021-10-15T14:49:47+00:00","article_modified_time":"2021-10-15T23:50:57+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/cust-6.png","type":"image\/png"}],"author":"Disha Sanghvi","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/","url":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/","name":"Going Green to Sustain the Customer Experience - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2021-10-15T14:49:47+00:00","dateModified":"2021-10-15T23:50:57+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919"},"description":"As environmental awareness increases, it is essential for businesses to incorporate more sustainable practices into their business model.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Going Green to Sustain the Customer Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/17747be154e5de48db6436aad311e919","name":"Disha Sanghvi","description":"Curious, excited, and a self-declared bookworm, Disha's ideal room of her own would be hidden under a pile of books. She loves writing about new things and exploring new ideas, and Sogolytics gives her the best platform to do so! Meet Disha.","url":"https:\/\/www.sogolytics.com\/blog\/author\/dsanghvi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/51454"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=51454"}],"version-history":[{"count":11,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/51454\/revisions"}],"predecessor-version":[{"id":51469,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/51454\/revisions\/51469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/49238"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=51454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=51454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=51454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}