{"id":51479,"date":"2021-10-18T12:30:17","date_gmt":"2021-10-18T16:30:17","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=51479"},"modified":"2023-06-08T06:16:05","modified_gmt":"2023-06-08T10:16:05","slug":"cx-lessons-from-squid-game","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/","title":{"rendered":"5 CX Lessons We Can Learn From &#8220;Squid Game&#8221;"},"content":{"rendered":"<p>The Korean drama &#8220;Squid Game&#8221; has taken the world by storm. The nine-episode show has become Netflix&#8217;s most watched series, reaching more than <a href=\"https:\/\/twitter.com\/netflix\/status\/1448045816308961280?s=20\" target=\"_blank\" rel=\"noopener\">111 million viewers<\/a> (and counting). The program has become a global phenomenon with its anxiety-inducing games, adrenaline-fueled twists and turns, and mind-boggling suspense.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51498 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1224868259-1024x683.jpg\" alt=\"A couple with their dog watching a movie\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1224868259-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1224868259-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1224868259-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1224868259-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1224868259-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>But if you watch each of the &#8220;Squid Game&#8221; challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges as well. In &#8220;Squid Game,&#8221; there is a strategy in place for each life-threatening game, and players who overlook small details meet an unfortunate demise. Isn\u2019t that the same for businesses, too \u2014 albeit less dramatically? In the quest to get ahead of the competition, many businesses often overlook minor details that can have dire consequences.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>With that in mind, let&#8217;s look at some CX challenges through a &#8220;Squid Game&#8221; lens, and what you can do to win the game of &#8220;customer experience management.&#8221;<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Red Light, Green Light: Pay attention to your surroundings \u2014 slow and steady may not win the race<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Focus on key parameters: touchpoints, two-way interaction, engagement<\/li>\n<li>Your actions should include: fully understanding the customer journey, the use of impactful marketing communication and open conversation, rapid action, and trust building<\/li>\n<\/ul>\n<p>Just like in the show&#8217;s Red Light, Green Light challenge, winning at CX means you&#8217;ll need to observe and listen, analyze the situation, and act fast.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>With <a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/\" target=\"_blank\" rel=\"noopener\">SoGoCX<\/a>, you can understand customer sentiment, and how they feel about your business, products, or services. The platform also gives you practical insights so you can act quickly.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51499 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-102416294-1024x775.jpg\" alt=\"Tug of war\" width=\"1024\" height=\"775\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-102416294-1024x775.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-102416294-300x227.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-102416294-768x582.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-102416294-50x38.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-102416294.jpg 1990w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Tug-of-War: Strategy is better than strength \u2014 don&#8217;t be intimidated by the giants in your market<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>There should be a method to your madness<\/li>\n<li>Have a clear customer experience vision<\/li>\n<li>Create an effective and sustainable marketing strategy: this transformation should lead to customer success\/satisfaction, and improvement in the customer experience<\/li>\n<li>Prioritize tasks and collaborate with leaders and team members to combine vision, strategy, and \u00a0innovation \u2014 all backed by customer insight<\/li>\n<\/ul>\n<p>In the game of tug-of-war, a team of strong players is no match for a well-coordinated, gutsy team with the right battle plan. With SoGoCX, you can optimize your customer experience management strategy and grow your business to win the game against the competition, no matter how big they may be!<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Honeycomb Challenge: Time is ticking \u2014 prepare to think outside the box<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Be creative when reaching out to your customers \u2014 don\u2019t rely on old and outdated methods<\/li>\n<li>Reach out to your customers through more than one channel<\/li>\n<li>Reach out to them when they are active and ask questions that resonate with them<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51500 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1344418535-1024x683.jpg\" alt=\"Honeycomb challenge\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1344418535-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1344418535-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1344418535-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1344418535-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-1344418535-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<p>Like carving out a hard-candy shape with just a tiny needle, you don\u2019t need to use complicated, expensive tools to get the job done. A flexible, user-friendly solution like SoGoCX can help you beat the CX challenge and retain customers.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Marbles: Don\u2019t be na\u00efve \u2014 be well-informed before making any business decision<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Be proactive, not reactive \u2014 don&#8217;t be shortsighted with your CX strategy, and don&#8217;t change direction every time a problem occurs<\/li>\n<li>Don\u2019t lose all your marbles to sloppy execution \u2014 stay ahead of the game and predict trends<\/li>\n<\/ul>\n<p>With the help of SoGoCX, you can take a deep dive in your target market and discover a winning strategy to elevate your business.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51505 size-large\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-502846811-1024x606.jpg\" alt=\"A marble\" width=\"1024\" height=\"606\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-502846811-1024x606.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-502846811-300x177.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-502846811-768x454.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-502846811-50x30.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2021\/10\/GettyImages-502846811.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Glass Bridge Challenge: Follow the path well taken \u2014 learn from your competitors\u2019 mistakes<\/h2>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Leave the road less taken for traveling!<\/li>\n<li>For business, you need real data and analytics to move forward<\/li>\n<\/ul>\n<p>Closing the loop and reaching out to customers can be as difficult as differentiating between real and tempered glass, just like in glass bridge challenge of &#8220;Squid Game.&#8221; But with comprehensive solutions like SoGoCX, you can tackle just about anything, and turn customers into brand champions.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Conclusion<\/h2>\n<p>Are you ready to elevate your business game? <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> for a free demo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Korean drama &#8220;Squid Game&#8221; has taken the world by storm. The nine-episode show has become Netflix&#8217;s most watched series, reaching more than 111 million viewers (and counting). The program has become a global phenomenon with its anxiety-inducing games, adrenaline-fueled twists and turns, and mind-boggling suspense. But if you watch each of the &#8220;Squid Game&#8221; challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges as well. In &#8220;Squid Game,&#8221; there is a strategy in place for each life-threatening game, and players who overlook small details meet an unfortunate demise. Isn\u2019t that the same for businesses, too \u2014 albeit less dramatically? In the quest to get ahead of the competition, many businesses often overlook minor details that can have dire consequences. With that in mind, let&#8217;s look at some CX challenges through a &#8220;Squid Game&#8221; lens, and what you can do to win the game of &#8220;customer experience management.&#8221; Red Light, Green Light: Pay attention to your surroundings \u2014 slow and steady may not win the race Focus on key parameters: touchpoints, two-way interaction, engagement Your actions should include: fully understanding the customer journey, the use of impactful marketing communication and open conversation, rapid action, and trust building Just like in the show&#8217;s Red Light, Green Light challenge, winning at CX means you&#8217;ll need to observe and listen, analyze the situation, and act fast. With SoGoCX, you can understand customer sentiment, and how they feel about your business, products, or services. The platform also [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":49238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[176,351,707,414,33,476],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 CX Lessons We Can Learn From &quot;Squid Game&quot; - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"If you watch each of the &quot;Squid Game&quot; challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 CX Lessons We Can Learn From &quot;Squid Game&quot; - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"If you watch each of the &quot;Squid Game&quot; challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-18T16:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T10:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/cust-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shrutika Desai\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/\",\"name\":\"5 CX Lessons We Can Learn From \\\"Squid Game\\\" - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2021-10-18T16:30:17+00:00\",\"dateModified\":\"2023-06-08T10:16:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/417455cbe8cda67cc407e01c9cbd03da\"},\"description\":\"If you watch each of the \\\"Squid Game\\\" challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"5 CX Lessons We Can Learn From &#8220;Squid Game&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/417455cbe8cda67cc407e01c9cbd03da\",\"name\":\"Shrutika Desai\",\"description\":\"Shrutika is a member of the Sogolytics marketing team. Connect with her on LinkedIn.\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/sdesai\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 CX Lessons We Can Learn From \"Squid Game\" - Sogolytics Blog","description":"If you watch each of the \"Squid Game\" challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/","og_locale":"en_US","og_type":"article","og_title":"5 CX Lessons We Can Learn From \"Squid Game\" - Sogolytics Blog","og_description":"If you watch each of the \"Squid Game\" challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges.","og_url":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/","og_site_name":"Sogolytics Blog","article_published_time":"2021-10-18T16:30:17+00:00","article_modified_time":"2023-06-08T10:16:05+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2020\/12\/cust-6.png","type":"image\/png"}],"author":"Shrutika Desai","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/","url":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/","name":"5 CX Lessons We Can Learn From \"Squid Game\" - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2021-10-18T16:30:17+00:00","dateModified":"2023-06-08T10:16:05+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/417455cbe8cda67cc407e01c9cbd03da"},"description":"If you watch each of the \"Squid Game\" challenges closely, you can learn a little bit about how to tackle customer experience (CX) challenges.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/cx-lessons-from-squid-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"5 CX Lessons We Can Learn From &#8220;Squid Game&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/417455cbe8cda67cc407e01c9cbd03da","name":"Shrutika Desai","description":"Shrutika is a member of the Sogolytics marketing team. Connect with her on LinkedIn.","url":"https:\/\/www.sogolytics.com\/blog\/author\/sdesai\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/51479"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=51479"}],"version-history":[{"count":19,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/51479\/revisions"}],"predecessor-version":[{"id":57693,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/51479\/revisions\/57693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/49238"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=51479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=51479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=51479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}