{"id":52619,"date":"2022-01-14T12:57:49","date_gmt":"2022-01-14T17:57:49","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=52619"},"modified":"2022-01-15T21:15:54","modified_gmt":"2022-01-16T02:15:54","slug":"cx-culture-and-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/cx-culture-and-seo-strategy\/","title":{"rendered":"CX Culture and Your SEO Strategy"},"content":{"rendered":"

Customer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an organic search represents their brand? My guess is not many. And yet, as a starting touchpoint, it’s a critical juncture in the customer journey.<\/p>\n

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CX consists of a string of interconnected touchpoints, zig-zagging in and out of online resources, driving a customer toward a purchase and, hopefully, long-term brand commitment. Nonetheless, when gaining new customers depends on finding them online, SEO should rank highly on your strategy checklist. Indeed, you may have an effective marketing program, but it amounts to nothing if customers bypass you. The bottom line? Your position in the search results is vital for securing new and repeat customers.<\/p>\n

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Did you know that Google designs its search engine algorithms to generate results that provide a “positive experience”? So how does Google know what’s what?<\/p>\n

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The short answer is user research<\/a> and Big Data. All the metrics like click-through rates (CTRs), bounce rates, and page load speeds figure into their rankings of web pages as a good match. In short, SEO best practices suit Google, your business, and of course, your customer engagement.<\/p>\n

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How can I make it happen?<\/h2>\n

Artificial intelligence (AI) powers Google and other search engines, so there’s no way to “guarantee” optimal page placement. You should know that at the outset to keep your expectations in the real world. Instead, adopt a policy of optimizing for a visualized result<\/a>. It will get you through the Google eligibility door \u2013 generally by industry \u2013 to technically qualify for selection.<\/p>\n

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For example, suppose you are in the running shoe business. In that case, you should aim at result types that permit customers to find your shoes for different situations on the search results page.<\/p>\n

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The Google algorithm constantly experiments with search result types<\/a> to improve CX. That means companies must develop an adaptable SEO strategy \u2013 one with the ability to rapidly adjust to evolving search technology. The big takeaway is diversifying your SEO marketing strategy to make the most of existing and emerging search result types.<\/p>\n

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SEO without CX is like a bicycle without pedals<\/h2>\n

SEO without CX is directionless, and the customer journey is unsustainable for any length of time. The two concepts are inseparable because the search experience ties in strongly with customer experience data. Indeed, touchpoints center around the terms people use to find your product or service. Thus, the big fuss around keywords. In addition, Google captures data on how many times the same terms come up in customer searches. As crucial as volume is, relevance trumps it every time.<\/p>\n

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What is \u201crelevance\u201d in the bigger SEO picture?<\/h2>\n

General information about a topic carries little SEO power if you expect it to rank for all loosely related keywords. On the other hand, specific, easily referenced tables\/charts or an interactive tool can create significant search traction. There are two rules I suggest you follow to inject relevance in your keywords:<\/p>\n

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