{"id":52725,"date":"2022-01-23T16:41:36","date_gmt":"2022-01-23T21:41:36","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=52725"},"modified":"2022-01-24T21:29:24","modified_gmt":"2022-01-25T02:29:24","slug":"how-to-attract-top-freelancers","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-attract-top-freelancers\/","title":{"rendered":"How to Attract Top-Quality Freelancers"},"content":{"rendered":"

The future of the workforce is freelance. Maybe not entirely, but there is little doubt that business will be relying more on the independent worker to get the job done. Even if you haven\u2019t been hit by the \u201cgreat resignation<\/a>,\u201d odds are good you could benefit from some strong contract workers on your bench. This article shares how to attract top-quality freelancers.<\/p>\n

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Pay them what they\u2019re worth<\/h2>\n

Hiring a freelancer is often an opportunity to cut costs. You will be saving money by not having to provide technology, office space, or benefits. You also aren\u2019t investing in their retention and development in the same way (though you still want to have engagement initiatives<\/a> in place for this population). However, you still have to pay a freelancer the going market rate.<\/p>\n

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Trying to negotiate a lower rate<\/a> with a freelancer can backfire<\/a>. They may have other offers or need to make a decision about whether to free up time for your work. If they can make more money on another gig, they may ditch your low-paying offer.<\/p>\n

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Another important thing to do is pay on time, consistently. Freelancers are more likely to want to work for you and to make your work a priority if they can count on reliable income from your business.<\/p>\n

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Offer interesting work<\/h2>\n

Freelancers want good pay, but they also want interesting work<\/a>. Not every industry is glamorous, but you can still ask your freelance talent to flex their creative muscles. Instead of asking them to write yet another blog post or design a standard brochure, you might encourage them to think of a new way to present the information you want to share with your target audience.<\/p>\n

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Freelancers have a high rate of job satisfaction. In a 2020 survey<\/a> by financial services provider Payoneer, \u201cFull-time freelancers have rated their job satisfaction an average of 4.1 out of five.\u201d Do what you can on your end to keep that satisfaction up!<\/p>\n

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Make it a relationship<\/h2>\n

Freelancers often want to feel like they are a business partner. As Agile Talent Cooperative founder Jon Younger wrote in Forbes<\/a>, \u201cFreelancers sell expertise and expect their expertise to be valued and influential in the work they are asked to do.\u201d<\/p>\n

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Good communication is key. Being clear with project deadlines, objectives, and challenges can help the freelancer feel connected with the team and your business. If you regularly check in with your onsite team members, or those \u201cregular employees\u201d working remotely, do the same with freelancers.<\/p>\n

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Recognize each freelancer is different<\/h2>\n

Freelancers want meaningful work, just as your onsite employees do. However, what that means is going to be individualized. A survey of freelancers discussed in the Harvard Business Review<\/a> found six major drivers for freelancers:<\/p>\n

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