{"id":52910,"date":"2022-02-04T12:55:29","date_gmt":"2022-02-04T17:55:29","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=52910"},"modified":"2024-08-23T07:38:13","modified_gmt":"2024-08-23T11:38:13","slug":"how-to-create-compelling-survey-reports","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-create-compelling-survey-reports\/","title":{"rendered":"How to Ensure Quality Survey Results and Create Compelling Reports"},"content":{"rendered":"

Gathering data is one thing, but parsing the information to tell a compelling story is quite another. Your data must go beyond simple graphs and charts\u2014it must be presented in an interesting way that presents your stakeholders with meaningful insights. A truly powerful report brings results together into a compelling narrative that engages your audience and answers their questions. Otherwise, it\u2019s just data, and that in and of itself isn\u2019t quite enough.<\/p>\n

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In part two of our webinar series (find part one here<\/a>), Sogolytics and Ross Rubin, principal analyst for Reticle Research<\/a>, explored best practices for compiling survey results<\/a> that deliver compelling reports\u2014and how to make your data tell a story.<\/p>\n

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Here are some of the highlights from the webinar. (Prefer to see for yourself? Check it out here!<\/a>)<\/p>\n

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Design with the end result in mind<\/h2>\n

The overriding principle when designing any survey is to do so with the end result in mind. That way, your surveys are focused and have a clear goal.<\/p>\n

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Of course, there are many phases of survey design<\/a> \u2013 including developing questions, analyzing data, and much more. Reporting is just one of these phases, but arguably one of the most important.<\/p>\n

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\"Phases<\/a><\/p>\n

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In order to be successful, it\u2019s best to begin a survey with the end in mind. What sort of report do you need to generate, and who needs to see it?<\/p>\n

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Start with reports<\/h2>\n

Starting with reports means determining the goal of your project \u2013 that is, why are you doing it?<\/p>\n

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