{"id":53021,"date":"2022-02-13T12:08:30","date_gmt":"2022-02-13T17:08:30","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=53021"},"modified":"2022-02-14T23:09:18","modified_gmt":"2022-02-15T04:09:18","slug":"get-rich-quick-method-for-cx","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/get-rich-quick-method-for-cx\/","title":{"rendered":"\u201cGet Rich Quick\u201d Method for Understanding Customer Desires"},"content":{"rendered":"

If your company could only allocate budget to one single aspect of sales or marketing, it should be on truly understanding your customers<\/b>. Not demographic data (which, while sometimes relevant, is not usually specific enough to dictate how you\u2019ll communicate with your audience), but motivations, pain points, expectations, state of awareness, and other traits which define your target audience in a way that allows you to sell to them more effectively.<\/p>\n

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\"understanding<\/p>\n

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The beautiful thing is that doing this doesn\u2019t need to be expensive and it doesn\u2019t need to be time-consuming. If you\u2019re smart about it, you can quickly and affordably build a veritable mine of customer data that will arm your sales & marketing efforts for at least <\/i>the next 12 months.<\/p>\n

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Why understanding your customers is a hidden weapon<\/b><\/h2>\n

The truth is that a lot of companies still don\u2019t bother with this kind of research\u2014they \u201calready know their customers\u201d and have a solid idea of how they think. The tragedy is that so many of these business owners turn out to be completely, unerringly wrong.<\/p>\n

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As a conversion copywriter, I\u2019ve worked with a lot of businesses on this problem. Without fail, every investigation we\u2019ve done into customer personas has yielded not only surprising insights, but extremely valuable ones. And if the research mostly backs up something the client already thought, then that\u2019s good news<\/i>!<\/p>\n

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When it\u2019s so easy to verify your assumptions with data, your sales, marketing, and communication should never be built on guesswork. Something that (almost) always comes up is a finding that directly contradicts what the client \u201cknows\u201d about the customer\u2014a perception of the brand, a use of the product, a novel way of discovering <\/i>the product, and so on.<\/p>\n

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As soon as campaigns and messaging are adjusted to reflect an accurate <\/i>understanding of the customer, it is transformative for results. If you want to really move the needle in your campaigns, then you need to know your customers.<\/p>\n

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The Methodology\u2014how to execute<\/b><\/h2>\n

If you\u2019re expecting some wacky or convoluted \u201ccutting-edge\u201d process here, then we\u2019re sorry to disappoint. The reality is that the most powerful step you can take is to speak with your customers<\/b>. These people have bought from you before and are an unfiltered, pristine source of perspective on your brand, messaging, product, and everything else about your business.<\/p>\n

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Surveys or interviews<\/h3>\n
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The first point of contact will ideally be a survey or interview. Both are extremely powerful and, in many cases, you will combine one with the other:<\/p>\n

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