{"id":53049,"date":"2022-02-18T09:11:13","date_gmt":"2022-02-18T14:11:13","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=53049"},"modified":"2022-02-24T13:10:21","modified_gmt":"2022-02-24T18:10:21","slug":"how-to-increase-brand-recognition-strategies","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/how-to-increase-brand-recognition-strategies\/","title":{"rendered":"How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development"},"content":{"rendered":"<p>Legendary brands don&#8217;t just appear &#8212; they&#8217;re built. A journey to a strong brand presence and reputation is unique every time, but it\u2019s up to you to make each step in that journey intentional.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Let\u2019s review the seven stages of brand recognition along with helpful tips on what brands should focus on at each stage.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-53051 aligncenter\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/GettyImages-1343287658-1024x683.jpg\" alt=\"brand recognition strategies\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/GettyImages-1343287658-1024x683.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/GettyImages-1343287658-300x200.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/GettyImages-1343287658-768x512.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/GettyImages-1343287658-600x400.jpg 600w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/GettyImages-1343287658-50x33.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Stage 1. Getting the word out<\/h2>\n<p><em>\u201cYou don\u2019t know us. We are Sogolytics.\u201d<\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>At this stage, it is likely that only your team knows how amazing your idea, product, or service is. For the rest of the world, you&#8217;re just part of the crowd, and nothing makes you stand out. When you start a conversation with a prospective business partner or customer, you say: \u201cYou probably haven&#8217;t heard about us, but we are Sogolytics and here is our value proposition\u201d, Because there is nothing else to add yet.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Marketing strategy tips:<\/strong><\/em><\/p>\n<ul>\n<li>Focus on <a href=\"https:\/\/www.sogolytics.com\/blog\/build-measure-and-engage-with-loyal-customers-its-easy\/\" target=\"_blank\" rel=\"noopener\">building relationships<\/a> so that you can turn your early customers into loyal brand advocates.<\/li>\n<li>Ensure a presence on review sites so your clients can recommend your business to others.<\/li>\n<\/ul>\n<h2>Stage 2. Seeing first successes<\/h2>\n<p><em>\u201cWe are Sogolytics, and here are our customer references.\u201d <\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The rest of the world still doesn\u2019t know about you, but you already have social proof from your current clients who recommend your products and services based on their experiences with your brand. This proof adds to your trust and credibility and helps to lower barriers for acquiring new business.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Marketing strategy tips:<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sogolytics.com\/blog\/segmentation-elevates-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Understand your target audience<\/a> and curate content that answers their questions.<\/li>\n<li>From traditional market research and website analytics to customer interviews, online <a href=\"https:\/\/www.sogolytics.com\/make-online-poll\/\" target=\"_blank\" rel=\"noopener\">polls<\/a> and questionnaires, use a variety of venues to learn more details about your audience.<\/li>\n<li>Develop hashtag strategy and curate your presence on social media platforms.<\/li>\n<\/ul>\n<h2>Stage 3. Building awareness<\/h2>\n<p><em>&#8220;Sogolytics? I think I\u2019ve heard something about you.\u201d <\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>You have gradually built your thought leadership presence and gained some awareness among your target audience. At this stage, when you start a conversation with a prospective business partner or customer, there is a good chance they\u2019ve already heard your company name.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Marketing strategy tips:<\/strong><\/em><\/p>\n<ul>\n<li>Create opportunities for people to take notice and remember.<\/li>\n<li>In addition to continuing to grow your presence on review websites, <a href=\"https:\/\/www.sogolytics.com\/blog\/why-engage-in-partner-marketing\/\" target=\"_blank\" rel=\"noopener\">seek partner marketing opportunities<\/a>.<\/li>\n<li>Build an event plan that includes both virtual and in-person opportunities.<\/li>\n<\/ul>\n<p>In addition to attending industry events and tradeshows, many companies benefit from introducing their own webinars and podcasts. An insider tip: Internally, position your <a href=\"https:\/\/www.sogolytics.com\/blog\/webinars-as-employee-development\/\" target=\"_blank\" rel=\"noopener\">webinar program as an employee engagement opportunity<\/a> for leadership development.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Stage 4. Gaining traction<\/h2>\n<p><em>\u201cAre you Sogolytics, that&#8217;s known for \u2026?\u201d <\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Your company name is becoming widely known among your target audience. At this stage when you reach out to somebody who you\u2019d like to start doing business with, they have not only heard your company name but have also heard about your achievements and what you do.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Strategy tip:<\/strong><\/em><\/p>\n<ul>\n<li>Evaluate and refine your brand identity by surveying your customers and your employees.<\/li>\n<li>Optimize your corporate communications.<\/li>\n<\/ul>\n<p>Develop and publish a press kit, ensure your newsroom content is updated often, and focus on building analyst and press relationships. At this stage you should aim to earn press mentions and public endorsements.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53053\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/nik-shuliahin-C2CYPENZ7LA-unsplash-1024x598.jpg\" alt=\"brand recognition strategies\" width=\"1024\" height=\"598\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/nik-shuliahin-C2CYPENZ7LA-unsplash-1024x598.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/nik-shuliahin-C2CYPENZ7LA-unsplash-300x175.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/nik-shuliahin-C2CYPENZ7LA-unsplash-768x449.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/nik-shuliahin-C2CYPENZ7LA-unsplash-50x29.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/nik-shuliahin-C2CYPENZ7LA-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Stage 5. Becoming famous<\/h2>\n<p><em>\u201cIt\u2019s Sogolytics. I wonder what it\u2019s like to work with them!\u201d <\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>The recognition level for your brand has reached levels where your company doesn\u2019t need an introduction anymore. Your company name speaks for itself &#8212; everyone knows who you are. Good or bad, your reputation now precedes you.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Marketing strategy tip:<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.sogolytics.com\/blog\/customer-experience-best-practices\/\" target=\"_blank\" rel=\"noopener\">Prioritize customer experience.<\/a><\/li>\n<\/ul>\n<p>You have achieved a great level of awareness and you need to ensure it will work in your favor. Tracking your customer satisfaction and loyalty is a must. A complete customer experience platform, such as <a href=\"https:\/\/www.sogolytics.com\/customer-experience-platform\/\" target=\"_blank\" rel=\"noopener\">SoGoCX<\/a>, allows you to monitor customer sentiment throughout their journey with your company \u2014 not just at one moment in time. With the right timely data at your fingertips, you\u2019ll know what it takes to grow your brand and gain more promoters.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Stage 6. Becoming credible<\/h2>\n<p><em>\u201cWe need someone like Sogolytics.\u201d<\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Your target audience not only knows who you are, but they also trust that what you do is worth their investment (time and\/or money) because your product or service will make their lives easier. Now, other alternatives are being compared to you.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Marketing strategy tip:<\/strong><\/em><\/p>\n<ul>\n<li>Align your values with those you do business with.<\/li>\n<\/ul>\n<p>Take your brand to the next level by directing your energy toward promoting good works and positive initiatives beyond your own business. From charitable donations and community involvement, to <a href=\"https:\/\/www.sogolytics.com\/blog\/going-green-customer-experience\/\" target=\"_blank\" rel=\"noopener\">going green and embracing sustainability<\/a> \u2013choose your cause, be authentic, and you\u2019ll be rewarded with an emotional connection between your brand and your customers.<\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>Stage 7. Leading the way<\/h2>\n<p><em>\u201cIf Sogolytics is doing it, we need to do it, too.\u201d<\/em><\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>Your brand is so strong that it adds credibility to everything you touch. Your partners and customers are proud to work with you and are your greatest advocates. Other market players want to work like you, they are willing to learn from your students, and they want to hire your employees. You are trusted to set an example and lead the way.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><em><strong>Marketing strategy tip:<\/strong><\/em><\/p>\n<ul>\n<li>Continue, refine, improve.<\/li>\n<\/ul>\n<p>Congratulations on building such a strong brand! We are all looking forward to learning from you! One thing to remember is that customers&#8217; experience with your brand goes hand in hand with your employee experience. Aligning EX with CX can fuel continuous brand and business growth.<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53054\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/hugo-ruiz-e2pVrE1PYzs-unsplash-1024x680.jpg\" alt=\"brand recognition strategies\" width=\"1024\" height=\"680\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/hugo-ruiz-e2pVrE1PYzs-unsplash-1024x680.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/hugo-ruiz-e2pVrE1PYzs-unsplash-300x199.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/hugo-ruiz-e2pVrE1PYzs-unsplash-768x510.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/hugo-ruiz-e2pVrE1PYzs-unsplash-50x33.jpg 50w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/02\/hugo-ruiz-e2pVrE1PYzs-unsplash.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2><strong>Where are you on your journey to brand recognition?<\/strong><\/h2>\n<p>If you\u2019re not sure where to begin, Sogolytics can help you get up and running. Or if you currently lean on a CX strategy that isn\u2019t quite working, we can help point you in the right direction. Contact us today to <a href=\"https:\/\/www.sogolytics.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a free demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legendary brands don&#8217;t just appear &#8212; they&#8217;re built. A journey to a strong brand presence and reputation is unique every time, but it\u2019s up to you to make each step in that journey intentional. Let\u2019s review the seven stages of brand recognition along with helpful tips on what brands should focus on at each stage. Stage 1. Getting the word out \u201cYou don\u2019t know us. We are Sogolytics.\u201d At this stage, it is likely that only your team knows how amazing your idea, product, or service is. For the rest of the world, you&#8217;re just part of the crowd, and nothing makes you stand out. When you start a conversation with a prospective business partner or customer, you say: \u201cYou probably haven&#8217;t heard about us, but we are Sogolytics and here is our value proposition\u201d, Because there is nothing else to add yet. Marketing strategy tips: Focus on building relationships so that you can turn your early customers into loyal brand advocates. Ensure a presence on review sites so your clients can recommend your business to others. Stage 2. Seeing first successes \u201cWe are Sogolytics, and here are our customer references.\u201d The rest of the world still doesn\u2019t know about you, but you already have social proof from your current clients who recommend your products and services based on their experiences with your brand. This proof adds to your trust and credibility and helps to lower barriers for acquiring new business. Marketing strategy tips: Understand your target audience and curate [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":5082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,204,194],"tags":[483,515,410,32,641],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"Building brand recognition is a process. To get you started on the path to success, we&#039;re sharing 7 strategies for 7 stages of brand recognition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/how-to-increase-brand-recognition-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"Building brand recognition is a process. To get you started on the path to success, we&#039;re sharing 7 strategies for 7 stages of brand recognition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/how-to-increase-brand-recognition-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T14:11:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-24T18:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/08\/market-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacob Simkovich\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/how-to-increase-brand-recognition-strategies\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/how-to-increase-brand-recognition-strategies\/\",\"name\":\"How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2022-02-18T14:11:13+00:00\",\"dateModified\":\"2022-02-24T18:10:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/65181c2d1bc59258288e03f403427f61\"},\"description\":\"Building brand recognition is a process. 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