{"id":53505,"date":"2022-04-23T23:59:58","date_gmt":"2022-04-24T03:59:58","guid":{"rendered":"https:\/\/www.sogolytics.com\/blog\/?p=53505"},"modified":"2025-01-27T13:26:24","modified_gmt":"2025-01-27T18:26:24","slug":"vacul-ignite-2022","status":"publish","type":"post","link":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/","title":{"rendered":"VACUL Ignite 2022: The Common Wealth of Credit Unions"},"content":{"rendered":"<p>One thing we love about partnering with credit unions is the value they place on providing outstanding experiences. Whether it&#8217;s improving member experience or employee experience, creating new products and services to meet community needs, or growing understanding through education and development programs, credit unions know that experience matters.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p>So, if you were at the gorgeous Hotel Roanoke for the\u00a0Virginia Credit Union League&#8217;s <a href=\"https:\/\/www.vaculannualmeeting.org\/\" target=\"_blank\" rel=\"noopener\">Ignite 2022 conference<\/a> this week, you probably wouldn&#8217;t have been surprised to read our key message: Because experience matters. We had a great time in the Star City, and a significant percentage of our conversations with other attendees really did focus on experience. We all know it&#8217;s a key differentiator, and we&#8217;re all looking for ways to show it!<\/p>\n<div class=\"div-minispacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53508\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Booth-1024x771.jpg\" alt=\"VACUL Ignote 2022\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Booth-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Booth-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Booth-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Booth-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>The high level<\/h2>\n<p>If you&#8217;re not already familiar with VACUL (pronounced vac-yule!), it&#8217;s time to catch up! For over 80 years, the <a href=\"https:\/\/www.vacul.org\/\" target=\"_blank\" rel=\"noopener\">Virginia Credit Union League<\/a> has\u00a0&#8220;helped build, shape and protect Virginia&#8217;s credit union system.&#8221;<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>157 attendees<\/li>\n<li>50 vendors<\/li>\n<li>12 League employees<\/li>\n<li>37 credit unions represented<\/li>\n<\/ul>\n<p>With a little over 100 <a href=\"https:\/\/www.creditunionsonline.com\/virginia-credit-unions.html\" target=\"_blank\" rel=\"noopener\">credit unions<\/a> in the commonwealth, this was a great showing, and an excellent chance to learn from new and long-term credit union professionals. (Of those we spoke to, the longest period of time in service to credit unions was about 55 years, and the shortest was six months!)<\/p>\n<div class=\"div-spacer\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-53507\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Carrie-1024x771.jpg\" alt=\"VACUL Ignite 2022\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Carrie-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Carrie-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Carrie-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/VACUL-Carrie-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"div-spacer\"><\/div>\n<h2>In their own words&#8230;<\/h2>\n<p>While this is hardly a complete summary, a few key lines stood out to us.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;We believe in the power of people.&#8221; &#8212; part of the invocation given by Cliff DeMars, former VACUL Chairman<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;I&#8217;m humbled&#8230; I&#8217;d like to thank my board&#8230; They hired me when there was very little evidence I could do the job.&#8221; &#8212; Alison DeTuncq, President\/CEO of UVA Community Credit Union<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;We are committed to social justice&#8230; taking the lead in the digital and diversity journeys.&#8221; &#8212; Tim Campbell, Credit Union National Association<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;Advocacy isn&#8217;t everything all at once.&#8221; &#8212; Carrie Hunt, President\/CEO of VACUL<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;Look for reasons to say yes.&#8221; &#8212; John Kutchey, Regional Director, National Credit Union Administration<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;As you listen and pay attention [to your community], you may find their needs are not being met.&#8221; &#8212; Viola Llewellyn, Co-founder of Ovamba<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>&#8220;Speak the right language in the right way in order to unlock the connection and build trust.&#8221; &#8212; Viola Llewellyn, Co-founder of Ovamba<\/li>\n<\/ul>\n<div class=\"div-spacer\"><\/div>\n<h2>Watch this space<\/h2>\n<p>Beyond the intricacies of politics and specific legislative updates, a few issues of note came up again and again.<\/p>\n<div class=\"div-minispacer\"><\/div>\n<ul>\n<li>Digital currency, including all things crypto<\/li>\n<li>Parity with banks, including fair legislative treatment when a significant number of legislators sit on banks&#8217; boards<\/li>\n<li>Vaccines, including workplace mandates and regulations<\/li>\n<li>Cannabis banking, including the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/house-bill\/1996\" target=\"_blank\" rel=\"noopener\">SAFE Act<\/a> and legal clarifications regarding providing financial services for those who run legitimate cannabis-related businesses<\/li>\n<li>The value of fintech partnerships in enabling credit unions to extend their capabilities through external resources<\/li>\n<li>The use of technology, including <a href=\"https:\/\/www.sogolytics.com\/blog\/credit-union-itm-readiness\/\" target=\"_blank\" rel=\"noopener\">ITMs<\/a>, to improve and streamline processes<\/li>\n<\/ul>\n<div class=\"div-minispacer\"><\/div>\n<div id=\"attachment_53512\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-53512\" class=\"size-large wp-image-53512\" src=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/Roanoke-Star-1024x771.jpg\" alt=\"VACUL Ignite Roanoke Star\" width=\"1024\" height=\"771\" srcset=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/Roanoke-Star-1024x771.jpg 1024w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/Roanoke-Star-300x226.jpg 300w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/Roanoke-Star-768x578.jpg 768w, https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2022\/04\/Roanoke-Star-50x38.jpg 50w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-53512\" class=\"wp-caption-text\">Yes, it&#8217;s called the Star City for a reason! \ud83d\ude09<\/p><\/div>\n<div class=\"div-spacer\"><\/div>\n<p>Stay tuned for more updates! <a href=\"https:\/\/www.sogolytics.com\/blog\/sogosurvey-credit-union-events\/\" target=\"_blank\" rel=\"noopener\">We&#8217;re on the road<\/a> and hope to see you soon! Have a recommendation for an event you think we should attend? Drop us a note at experience@sogosurvey.com! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One thing we love about partnering with credit unions is the value they place on providing outstanding experiences. Whether it&#8217;s improving member experience or employee experience, creating new products and services to meet community needs, or growing understanding through education and development programs, credit unions know that experience matters. So, if you were at the gorgeous Hotel Roanoke for the\u00a0Virginia Credit Union League&#8217;s Ignite 2022 conference this week, you probably wouldn&#8217;t have been surprised to read our key message: Because experience matters. We had a great time in the Star City, and a significant percentage of our conversations with other attendees really did focus on experience. We all know it&#8217;s a key differentiator, and we&#8217;re all looking for ways to show it! The high level If you&#8217;re not already familiar with VACUL (pronounced vac-yule!), it&#8217;s time to catch up! For over 80 years, the Virginia Credit Union League has\u00a0&#8220;helped build, shape and protect Virginia&#8217;s credit union system.&#8221; 157 attendees 50 vendors 12 League employees 37 credit unions represented With a little over 100 credit unions in the commonwealth, this was a great showing, and an excellent chance to learn from new and long-term credit union professionals. (Of those we spoke to, the longest period of time in service to credit unions was about 55 years, and the shortest was six months!) In their own words&#8230; While this is hardly a complete summary, a few key lines stood out to us. &#8220;We believe in the power of people.&#8221; &#8212; part of [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175],"tags":[802,584,628,516,803,771,684],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VACUL Ignite 2022: The Common Wealth of Credit Unions - Sogolytics Blog<\/title>\n<meta name=\"description\" content=\"VACUL&#039;s Ignite 2022 conference was a great opportunity to connect with credit union professionals from across the state of Virginia! Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VACUL Ignite 2022: The Common Wealth of Credit Unions - Sogolytics Blog\" \/>\n<meta property=\"og:description\" content=\"VACUL&#039;s Ignite 2022 conference was a great opportunity to connect with credit union professionals from across the state of Virginia! Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Sogolytics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-24T03:59:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T18:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/03\/financial-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Melissa Krut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/\",\"name\":\"VACUL Ignite 2022: The Common Wealth of Credit Unions - Sogolytics Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\"},\"datePublished\":\"2022-04-24T03:59:58+00:00\",\"dateModified\":\"2025-01-27T18:26:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07\"},\"description\":\"VACUL's Ignite 2022 conference was a great opportunity to connect with credit union professionals from across the state of Virginia! Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"VACUL Ignite 2022: The Common Wealth of Credit Unions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#website\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/\",\"name\":\"Sogolytics Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07\",\"name\":\"Melissa Krut\",\"description\":\"Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. Her desk would be a hammock, if she could swing it. Meet Melissa.\",\"url\":\"https:\/\/www.sogolytics.com\/blog\/author\/mkrut\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VACUL Ignite 2022: The Common Wealth of Credit Unions - Sogolytics Blog","description":"VACUL's Ignite 2022 conference was a great opportunity to connect with credit union professionals from across the state of Virginia! Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/","og_locale":"en_US","og_type":"article","og_title":"VACUL Ignite 2022: The Common Wealth of Credit Unions - Sogolytics Blog","og_description":"VACUL's Ignite 2022 conference was a great opportunity to connect with credit union professionals from across the state of Virginia! Learn more.","og_url":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/","og_site_name":"Sogolytics Blog","article_published_time":"2022-04-24T03:59:58+00:00","article_modified_time":"2025-01-27T18:26:24+00:00","og_image":[{"width":487,"height":714,"url":"https:\/\/www.sogolytics.com\/blog\/wp-content\/uploads\/2018\/03\/financial-1.jpg","type":"image\/jpeg"}],"author":"Melissa Krut","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/","url":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/","name":"VACUL Ignite 2022: The Common Wealth of Credit Unions - Sogolytics Blog","isPartOf":{"@id":"https:\/\/www.sogolytics.com\/blog\/#website"},"datePublished":"2022-04-24T03:59:58+00:00","dateModified":"2025-01-27T18:26:24+00:00","author":{"@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07"},"description":"VACUL's Ignite 2022 conference was a great opportunity to connect with credit union professionals from across the state of Virginia! Learn more.","breadcrumb":{"@id":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sogolytics.com\/blog\/vacul-ignite-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"VACUL Ignite 2022: The Common Wealth of Credit Unions"}]},{"@type":"WebSite","@id":"https:\/\/www.sogolytics.com\/blog\/#website","url":"https:\/\/www.sogolytics.com\/blog\/","name":"Sogolytics Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sogolytics.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sogolytics.com\/blog\/#\/schema\/person\/eaf04ab90baaf0bb1e137e6c82f51d07","name":"Melissa Krut","description":"Melissa seeks balance in all things: the rush of running and the quiet of yoga, what's gained in learning and what's given in teaching, and the pleasures of reading and writing. Her desk would be a hammock, if she could swing it. Meet Melissa.","url":"https:\/\/www.sogolytics.com\/blog\/author\/mkrut\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/53505"}],"collection":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/comments?post=53505"}],"version-history":[{"count":7,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/53505\/revisions"}],"predecessor-version":[{"id":63163,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/posts\/53505\/revisions\/63163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media\/5076"}],"wp:attachment":[{"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/media?parent=53505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/categories?post=53505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sogolytics.com\/blog\/wp-json\/wp\/v2\/tags?post=53505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}